Packaging Design & Range Identity – Aïcha Mayonnaise

Stepping into the role of Lead Designer for the launch of Aïcha’s new mayonnaise range, I spearheaded the entire packaging design lifecycle from the initial brainstorming and structural concept art down to the high-precision, production-ready dieline files. To support a multi-tier commercial strategy spanning household consumption to large-scale catering, I developed a versatile secondary packaging design system tailored to standard shipping boxes—specifically executing flat layouts with exact physical dimensions for both the $2 \times 5\text{L}$ industrial buckets and the $6 \times 1\text{L}$ commercial jars. Visually, I honored the brand’s core identity by establishing a powerful, high-contrast block layout where a vibrant, appetizing red meets a curved geometric yellow arch, framing the bold Aïcha Mayonnaise typography and the evocative slogan “pour un repas complet”. By combining this striking shelf-presence strategy with meticulous technical layouts—including clear, localized product counts, European quality badges, and premium tier seals—I provided the manufacturing team with flawless, print-ready mechanical files that seamlessly turn a routine supply chain asset into a premium, unmistakable brand statement.