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I'm a results-driven Marketing Manager with over a decade of experience leading marketing initiatives, building brand presence, and scaling campaigns in fast-paced environments. I thrive on turning data into action, aligning cross-functional teams, and delivering measurable growth across web, digital, and event channels. I love collaborating across departments to shape compelling brand narratives, optimize performance, and create engaging customer experiences—from website content and SEO to paid media, social, and events. I adapt to ambiguity and stay focused on outcomes that move the business forward.…I'm a results-driven Marketing Manager with over a decade of experience leading marketing initiatives, building brand presence, and scaling campaigns in fast-paced environments. I thrive on turning data into action, aligning cross-functional teams, and delivering measurable growth across web, digital, and event channels. I love collaborating across departments to shape compelling brand narratives, optimize performance, and create engaging customer experiences—from website content and SEO to paid media, social, and events. I adapt to ambiguity and stay focused on outcomes that move the business forward.

Shane Doyle

Brand Strategist, Marketing Strategist, Growth Marketer, +7

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I'm a results-driven Marketing Manager with over a decade of experience leading marketing initiatives, building brand presence, and scaling campaigns in fast-paced environments. I thrive on turning data into action, aligning cross-functional teams, and delivering measurable growth across web, digital, and event channels. I love collaborating across departments to shape compelling brand narratives, optimize performance, and create engaging customer experiences—from website content and SEO to paid media, social, and events. I adapt to ambiguity and stay focused on outcomes that move the business forward.…I'm a results-driven Marketing Manager with over a decade of experience leading marketing initiatives, building brand presence, and scaling campaigns in fast-paced environments. I thrive on turning data into action, aligning cross-functional teams, and delivering measurable growth across web, digital, and event channels. I love collaborating across departments to shape compelling brand narratives, optimize performance, and create engaging customer experiences—from website content and SEO to paid media, social, and events. I adapt to ambiguity and stay focused on outcomes that move the business forward.

Available to hire

I’m a results-driven Marketing Manager with over a decade of experience leading marketing initiatives, building brand presence, and scaling campaigns in fast-paced environments. I thrive on turning data into action, aligning cross-functional teams, and delivering measurable growth across web, digital, and event channels.

I love collaborating across departments to shape compelling brand narratives, optimize performance, and create engaging customer experiences—from website content and SEO to paid media, social, and events. I adapt to ambiguity and stay focused on outcomes that move the business forward.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Woodridge Ford Lincoln

July 1, 2021 - January 1, 2025

Managed and maintained website content for four high-volume web properties (over $23 million in inventory), ensuring accuracy and driving online engagement. Administered a $1 million annual marketing budget, strategically allocating resources to maximize ROI across channels. Led a three-person content creation team to develop branding and sales videos that enhanced recognition and drove conversions. Designed social media strategies across Facebook, Instagram, LinkedIn and X; managed online reputation and engagement. Optimized SEO using Google Analytics and led paid search campaigns across Google Ads, Meta, YouTube and TikTok, consistently surpassing targets. Oversaw in-store marketing and merchandising, and planned a range of events to boost visibility and customer engagement.

Web & Technology Specialist at McInnis & Holloway Funeral Homes

December 1, 2016 - April 1, 2020

Led the design and development of a custom CMS for Funeral Planner, improving efficiency and user experience. Managed 11 web properties, oversaw e-commerce operations, payment gateway integration, and transaction processing. Implemented traditional and digital marketing strategies to reach target audiences, managed online reputation, and marketed social media to build communities. Optimized search performance with Google Analytics and managed paid search campaigns via Google Ads and Bing Ads.

Marketing Manager at Blackfoot Motosports

June 1, 2015 - August 1, 2016

Designed and produced engaging marketing materials for print, web, and in-store use; developed and executed digital marketing initiatives to increase brand awareness and engagement. Planned and managed key events (Calgary Motorcycle Show, demo days, product launches) to boost visibility and lead generation. Managed in-store marketing, POS, and social media presence to cultivate online communities and customer interactions.

Program Coordinator / Graphic Designer at Accolade Promotion Group (A Division of Golf Town)

December 1, 2010 - November 1, 2014

Collaborated with clients and internal teams to define website requirements for e-commerce platforms; created detailed design documents, back schedules, and line lists. Liaised with web developers, merchandisers, and purchasing teams to ensure timely program builds, testing, and delivery. Designed intuitive UI and created artwork for joint marketing initiatives including flyers and catalogs.