I’m a digital marketing professional with 12+ years of experience leading SEO, analytics, content, and website initiatives that drive visibility and measurable growth. I excel at turning data into actionable strategies and collaborating across creative, technical, and executive teams to deliver results. I specialize in data-driven strategy, technical and on-page SEO, GA4 analytics, content optimization, and cross-functional project leadership. I enjoy bridging gaps between marketing and IT to streamline workflows and strengthen a company’s digital presence for long-term performance.…

Winona Capek

PRO
5.0 (1 review)

I’m a digital marketing professional with 12+ years of experience leading SEO, analytics, content, and website initiatives that drive visibility and measurable growth. I excel at turning data into actionable strategies and collaborating across creative, technical, and executive teams to deliver results. I specialize in data-driven strategy, technical and on-page SEO, GA4 analytics, content optimization, and cross-functional project leadership. I enjoy bridging gaps between marketing and IT to streamline workflows and strengthen a company’s digital presence for long-term performance.…

Available to hire

I’m a digital marketing professional with 12+ years of experience leading SEO, analytics, content, and website initiatives that drive visibility and measurable growth. I excel at turning data into actionable strategies and collaborating across creative, technical, and executive teams to deliver results.

I specialize in data-driven strategy, technical and on-page SEO, GA4 analytics, content optimization, and cross-functional project leadership. I enjoy bridging gaps between marketing and IT to streamline workflows and strengthen a company’s digital presence for long-term performance.

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Language

English
Fluent
Spanish; Castilian
Beginner

Work Experience

Marketing Coordinator at Quality Testing, LLC
April 1, 2025 - April 1, 2025
Provided research and guidance about upcoming business opportunities. Created and maintained a content calendar for social media, as well as a quarterly internal newsletter, increasing both external and internal engagement. Managed SWAG inventory and tracked marketing expenses.
Digital Traffic Manager at Aquent
November 30, 2023 - November 30, 2023
Managed scheduling, resource allocation and deliverables tracking for static and video projects for a large contract client. Coordinated communication between designers and stakeholders across multiple time zones and countries. Streamlined workflow by supporting migration from SmartSheets to Workfront.
Digital Traffic Manager at Aquent
December 1, 2022 - November 30, 2023
Managed scheduling, resource allocation and deliverables tracking for static and video projects for a large contract client. Coordinated communication between designers and stakeholders who were based across multiple time zones and countries. Streamlined workflow by supporting migration from SmartSheets to Workfront.
Digital Marketing Manager at Valleywise Health
July 1, 2022 - July 1, 2022
Oversaw all digital marketing initiatives, including SEO strategy, content updates, and site functionality, executing team goals in alignment with overall corporate objectives. Served as main point of contact for all technical web issues and enhancements, ensuring timely resolution and optimal site performance. Directed analytics, attribution, and KPIs to ensure accurate reporting on metrics in line with strategic business objectives and marketing priorities. Acted as SME on web best practices, SEO, branding, and UX, aiding in the marketing team’s digital effectiveness. Managed vendor and stakeholder relations to ensure alignment of corporate goals. Led SharePoint intranet design, development and launch, as well as content migration, improving internal communication. Managed multiple digital projects comprised of cross-functional teams, ensuring collaboration between external vendors and internal stakeholders by advocating for project needs.
Digital Marketing Manager at Valleywise Health
May 1, 2019 - July 31, 2022
Oversaw all digital marketing initiatives, including SEO strategy, content updates, and site functionality, executing team goals in alignment with overall corporate objectives. Served as main point of contact for all technical web issues and enhancements, ensuring timely resolution and optimal site performance. Instituted a holistic, cross-platform SEO strategy that encompassed our website, social media, local listings, and directories, increasing site visits and strengthening brand awareness. Directed analytics, attribution, and KPIs to ensure accurate reporting on metrics in line with business objectives. Acted as SME on web best practices, SEO, branding, and UX, aiding in marketing’s effectiveness. Managed vendor and stakeholder relations to ensure alignment of corporate goals. Led SharePoint intranet design, development and launch, as well as content migration. Managed multiple digital projects comprised of cross-functional teams, ensuring collaboration between external vendors a
Marketing Manager/Specialist at Landmark/ Empower PT
March 1, 2019 - March 1, 2019
Built and maintained WordPress website and implemented a content calendar that improved brand visibility with social media posts, newsletters and blogs. Developed audience personas that guided targeted campaigns. Developed print and digital assets that supported brand identity. Instituted regular newsletter for clients and patients, nurturing leads.
Marketing Manager/Specialist at Landmark / Empower PT
May 1, 2017 - March 31, 2019
Built and maintained WordPress website and implemented a content calendar that improved brand visibility with social media posts, newsletters and blogs. Developed audience personas that guided targeted campaigns. Developed print and digital assets that supported brand identity. Prepared regular reports on KPIs, as well as analysis of user behaviors. Instituted regular newsletter for clients and patients, nurturing leads.
Marketing Communications Specialist at NTA, Inc. (ICC-NTA)
May 1, 2014 - April 30, 2017
Designed and managed a custom HTML website and instituted regular reporting. Produced marketing collateral, trade show materials, and branded SWAG, ensuring brand consistency. Managed NTA’s trade show program to drive lead generation and grow awareness. Authored and maintained marketing process documentation to ensure QMS compliance and performed regular audits of Marketing processes to refine and improve efficiency.

Education

A.S. at Ivy Tech
January 11, 2030 - October 29, 2025
Digital Marketing Science Certification at University of Arizona
January 11, 2030 - October 29, 2025
A.A.S., Visual Communication, concentration Web Development at Ivy Tech, South Bend, IN
January 11, 2030 - February 26, 2026
A.S., Visual Communication, concentration - Web Development at Ivy Tech
January 11, 2030 - February 26, 2026
Digital Marketing Science Certification at University of Arizona
January 11, 2030 - February 26, 2026
Google Ads Search Certification at Google
January 11, 2030 - February 26, 2026
Google Analytics Certification at Google
January 11, 2030 - February 26, 2026
HubSpot Email Marketing Certification at HubSpot
January 11, 2030 - February 26, 2026

Qualifications

Google Ads Search Certification
January 11, 2030 - October 29, 2025
Google Analytics Certification
January 11, 2030 - October 29, 2025
HubSpot Email Marketing Certification
January 11, 2030 - October 29, 2025
Digital Marketing Science Certification
January 11, 2030 - October 29, 2025
Digital Marketing Science Certification
January 11, 2030 - February 26, 2026
Google Ads Search Certification
January 11, 2030 - February 26, 2026
Google Analytics Certification
January 11, 2030 - February 26, 2026
HubSpot Email Marketing Certification
January 11, 2030 - February 26, 2026
Digital Marketing Science Certification
January 11, 2030 - February 26, 2026
Google Ads Search Certification
January 11, 2030 - February 26, 2026
Google Analytics Certification
January 11, 2030 - February 26, 2026
HubSpot Email Marketing Certification
January 11, 2030 - February 26, 2026

Industry Experience

Healthcare, Education, Professional Services, Software & Internet, Other, Media & Entertainment
    Analytics & Reporting Support for TP Freight

    Ongoing analytics and reporting support for TP Freight, a transportation and logistics company seeking a clearer understanding of website traffic, search visibility, customer engagement, and marketing performance.

    The project included reviewing GA4 and Google Search Console data, refining and expanding Looker Studio reporting, and helping the client interpret what the data meant for the business. Reporting improvements included traffic-source analysis, branded and non-branded search query visibility, page-level engagement review, and identification of tracking gaps affecting lead and outbound-click measurement.

    I also reviewed technical and SEO-related concerns, including URL consistency, canonicalization, engagement anomalies, and performance on key pages such as shipment tracking.

    The work focused not only on presenting metrics, but on connecting the data to business questions, identifying where additional tracking was needed, and providing practical next steps to support better marketing decisions.

    Website Redesign, SEO & Analytics Setup for Label-N-Code USA

    Website redesign and digital foundation development for Label-N-Code USA, a provider of industrial labeling, coding, printing, and compliance solutions.

    The project included restructuring the website to make products and services easier to understand and navigate, developing new page layouts in WordPress, refining messaging, and expanding content across key service and product pages. I also implemented foundational SEO, including page titles, meta descriptions, keyword alignment, internal linking, sitemap submission, and search indexing support.

    Additional work included setting up and connecting Google Analytics 4, Google Search Console, Google Tag Manager, and reporting tools; improving mobile usability and site performance; optimizing images; reviewing technical SEO issues; and creating supporting pages such as FAQs, resources, contact, and a custom 404 page.

    The completed website provides Label-N-Code USA with a clearer, more professional online presence and a stronger foundation for search visibility, content growth, analytics, and ongoing marketing.

    Website Content Refresh

    Led the project to refresh the content of a client-facing, enterprise level website to update SEO.