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I’m a digital marketing professional with 12+ years of experience leading SEO, analytics, content, and website initiatives that drive visibility and measurable growth. I excel at turning data into actionable strategies and collaborating across creative, technical, and executive teams to deliver results. I specialize in data-driven strategy, technical and on-page SEO, GA4 analytics, content optimization, and cross-functional project leadership. I enjoy bridging gaps between marketing and IT to streamline workflows and strengthen a company’s digital presence for long-term performance.…I’m a digital marketing professional with 12+ years of experience leading SEO, analytics, content, and website initiatives that drive visibility and measurable growth. I excel at turning data into actionable strategies and collaborating across creative, technical, and executive teams to deliver results. I specialize in data-driven strategy, technical and on-page SEO, GA4 analytics, content optimization, and cross-functional project leadership. I enjoy bridging gaps between marketing and IT to streamline workflows and strengthen a company’s digital presence for long-term performance.

Winona Capek

PRO

SEO Expert, Digital Marketer, Web Designer, +4

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I’m a digital marketing professional with 12+ years of experience leading SEO, analytics, content, and website initiatives that drive visibility and measurable growth. I excel at turning data into actionable strategies and collaborating across creative, technical, and executive teams to deliver results. I specialize in data-driven strategy, technical and on-page SEO, GA4 analytics, content optimization, and cross-functional project leadership. I enjoy bridging gaps between marketing and IT to streamline workflows and strengthen a company’s digital presence for long-term performance.…I’m a digital marketing professional with 12+ years of experience leading SEO, analytics, content, and website initiatives that drive visibility and measurable growth. I excel at turning data into actionable strategies and collaborating across creative, technical, and executive teams to deliver results. I specialize in data-driven strategy, technical and on-page SEO, GA4 analytics, content optimization, and cross-functional project leadership. I enjoy bridging gaps between marketing and IT to streamline workflows and strengthen a company’s digital presence for long-term performance.

Available to hire

South Bend, United States

I’m a digital marketing professional with 12+ years of experience leading SEO, analytics, content, and website initiatives that drive visibility and measurable growth. I excel at turning data into actionable strategies and collaborating across creative, technical, and executive teams to deliver results.

I specialize in data-driven strategy, technical and on-page SEO, GA4 analytics, content optimization, and cross-functional project leadership. I enjoy bridging gaps between marketing and IT to streamline workflows and strengthen a company’s digital presence for long-term performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

Marketing Coordinator at Quality Testing, LLC

April 1, 2025 - April 1, 2025

Provided research and guidance about upcoming business opportunities. Created and maintained a content calendar for social media, as well as a quarterly internal newsletter, increasing both external and internal engagement. Managed SWAG inventory and tracked marketing expenses.

Digital Traffic Manager at Aquent

December 1, 2022 - November 30, 2023

Managed scheduling, resource allocation and deliverables tracking for static and video projects for a large contract client. Coordinated communication between designers and stakeholders who were based across multiple time zones and countries. Streamlined workflow by supporting migration from SmartSheets to Workfront.

Digital Marketing Manager at Valleywise Health

May 1, 2019 - July 31, 2022

Oversaw all digital marketing initiatives, including SEO strategy, content updates, and site functionality, executing team goals in alignment with overall corporate objectives. Served as main point of contact for all technical web issues and enhancements, ensuring timely resolution and optimal site performance. Instituted a holistic, cross-platform SEO strategy that encompassed our website, social media, local listings, and directories, increasing site visits and strengthening brand awareness. Directed analytics, attribution, and KPIs to ensure accurate reporting on metrics in line with business objectives. Acted as SME on web best practices, SEO, branding, and UX, aiding in marketing’s effectiveness. Managed vendor and stakeholder relations to ensure alignment of corporate goals. Led SharePoint intranet design, development and launch, as well as content migration. Managed multiple digital projects comprised of cross-functional teams, ensuring collaboration between external vendors a

Marketing Manager/Specialist at Landmark / Empower PT

May 1, 2017 - March 31, 2019

Built and maintained WordPress website and implemented a content calendar that improved brand visibility with social media posts, newsletters and blogs. Developed audience personas that guided targeted campaigns. Developed print and digital assets that supported brand identity. Prepared regular reports on KPIs, as well as analysis of user behaviors. Instituted regular newsletter for clients and patients, nurturing leads.

Marketing Communications Specialist at NTA, Inc. (ICC-NTA)

May 1, 2014 - April 30, 2017

Designed and managed a custom HTML website and instituted regular reporting. Produced marketing collateral, trade show materials, and branded SWAG, ensuring brand consistency. Managed NTA’s trade show program to drive lead generation and grow awareness. Authored and maintained marketing process documentation to ensure QMS compliance and performed regular audits of Marketing processes to refine and improve efficiency.

Digital Traffic Manager at Aquent

November 30, 2023 - November 30, 2023

Managed scheduling, resource allocation and deliverables tracking for static and video projects for a large contract client. Coordinated communication between designers and stakeholders across multiple time zones and countries. Streamlined workflow by supporting migration from SmartSheets to Workfront.

Digital Marketing Manager at Valleywise Health

July 1, 2022 - July 1, 2022

Oversaw all digital marketing initiatives, including SEO strategy, content updates, and site functionality, executing team goals in alignment with overall corporate objectives. Served as main point of contact for all technical web issues and enhancements, ensuring timely resolution and optimal site performance. Directed analytics, attribution, and KPIs to ensure accurate reporting on metrics in line with strategic business objectives and marketing priorities. Acted as SME on web best practices, SEO, branding, and UX, aiding in the marketing team’s digital effectiveness. Managed vendor and stakeholder relations to ensure alignment of corporate goals. Led SharePoint intranet design, development and launch, as well as content migration, improving internal communication. Managed multiple digital projects comprised of cross-functional teams, ensuring collaboration between external vendors and internal stakeholders by advocating for project needs.

Marketing Manager/Specialist at Landmark/ Empower PT

March 1, 2019 - March 1, 2019

Built and maintained WordPress website and implemented a content calendar that improved brand visibility with social media posts, newsletters and blogs. Developed audience personas that guided targeted campaigns. Developed print and digital assets that supported brand identity. Instituted regular newsletter for clients and patients, nurturing leads.