Available to hire
I am a highly organised and resourceful software developer with over a decade of experience working in multiple digital agencies and corporations, helping clients achieve exceptional results within budget and timeline. I pride myself on my communication, analytic, and project control skills to understand problems, set the right requirements, and execute to ensure project success.
I am eager for opportunities to utilise my skillset to tackle challenges and deliver value, growing alongside innovative teams and delivering high-quality software solutions.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Head Office Team Member at Supabarn Supermarkets
June 1, 2023 - PresentProvided customer service as a front-end team member, operating POS systems, processing transactions, and assisting customers in a fast-paced retail environment. Promoted to head office in Aug 2025 to support marketing and training functions. Designed weekly brochures in Canva, working from buyer-prepared spreadsheets and sourcing appropriate product imagery to ensure accurate and visually appealing layouts. Assisted in brochure automation projects, contributing to the migration of design workflows from Canva to Figma and helping streamline the production process. Developed and maintained training content in Rise 360, including instructional videos and e-learning materials to support staff training.
Senior Consultant at Deloitte
October 1, 2022 - October 9, 2025Led a development team of 7 between Hong Kong and China on a content management system migration project for Link REIT, delivering Agile-based solutions using Jira/Trello. Worked with Sitecore on Azure PaaS to deliver scalable CMS solutions, contributing to C# MVC front- and back-end development and PowerShell automation. Implemented Sitecore Email Cloud for targeted communications, enhanced security through RBAC and streamlined approvals, and conducted code reviews with Git across UAT, SAT, and production environments. Also contributed to the CMS migration project for BCT Group (Adobe Experience Manager backend with Java Spring and Python Selenium-based data migration), including data analysis and cross-team coordination.
Senior Software Engineer at Hong Kong Jockey Club
October 1, 2021 - October 9, 2025Worked within the content management stream of the Next Generation Information System project, implementing vendor solutions for internal applications using on-prem Sitecore 10. Contributed to PowerShell scripting, deployment automation, server configurations, and networking across UAT/SAT/production. Performed quality checks on vendor deliverables, documented WebAPI functions with SwaggerUI, and provided end-user demonstrations and feedback to vendors to enhance development. Supported incident resolution and cross-environment deployments, ensuring security and performance standards were met.
System Analyst at Isobar Hong Kong
September 1, 2020 - October 9, 2025Contributed to diverse client projects across web development, digital marketing, and cloud-based solutions. Delivered front-end game development in AWS cloud, implemented Sitecore CMS solutions, and developed middleware with .NET technologies. Conducted SEO techniques, website optimization, omni-channel marketing alignment, analytics tracking (Google Analytics/Tag Manager), and email marketing campaigns.
System Analyst at EZShopnet International Ltd
January 1, 2019 - October 9, 2025Participated in European soccer clubs' e-shop maintenance and development for Southeast Asia and its back-office system with .NET technologies and front-end programming. Notable clients included Liverpool, Chelsea, AC Milan, Manchester City, Juventus, and Borussia Dortmund; performed data migration and tested legacy WordPress content during transition projects.
Analyst Programmer at EDPS System Ltd
January 1, 2016 - October 9, 2025Contributed to the Hong Kong Treasury SharePoint system (2010) and the 2014 Hong Kong Census sub-system project, leveraging .NET technologies. Involved in system analyses, development, and collaboration with cross-functional teams.
Analyst Programmer at EDPS System Ltd
July 1, 2013 - October 9, 2025Earlier tenure contributing to system development and maintenance with .NET technologies. Participated in various back-office and data-driven projects in a fast-paced environment.
System Analyst at Chain Global Ltd
June 1, 2014 - October 9, 2025Participated in the development of the back-office system application and interfaces with .NET technologies.
Senior Web Programmer at Kitchen Digital Agency Limited
March 1, 2011 - October 9, 2025Engaged in various projects, including Flash game campaigns, WordPress development, interactive web campaigns, and email campaigns for clients such as HSBC, Cathay Pacific, Canon, and the World Wildlife Fund.
Senior Web Programmer at G2 Hong Kong
March 1, 2009 - October 9, 2025Worked on Microsoft content management system operations and Microsoft Tech. Ad static website campaigns.
Web Programmer at MRM Worldwide Hong Kong
June 1, 2008 - October 9, 2025Worked on a range of client web development projects such as Intel, MasterCard, etc., and received an award.
Programmer at My Jewelry Management Ltd.
March 1, 2007 - October 9, 2025Participated in the development of the back-office system application and interfaces with ASP.
Head Office Team Member at Supabarn Supermarkets
June 1, 2023 - PresentProvided customer service as a front-end team member, operated POS systems, processed transactions, and assisted customers in a fast-paced retail environment. Designed weekly brochures in Canva and contributed to brochure automation by migrating design workflows to Figma and streamlining production. Developed and maintained training content in Rise 360 to support staff training.
Senior Consultant at Deloitte
October 1, 2022 - October 9, 2025Led a development team of seven across Hong Kong and China for a CMS migration project for Link REIT, delivering Sitecore on Azure PaaS. Worked with Agile methodologies, Jira, and Trello; performed Sitecore development with C# MVC and PowerShell. Drove a 15% reduction in operational costs, enhanced security with RBAC and streamlined approval workflows, and delivered the project ahead of schedule.
Senior Software Engineer at Hong Kong Jockey Club
October 1, 2021 - October 9, 2025Contributed to the Next Generation Information System project within the content management stream, implementing vendor solutions for on-premise Sitecore 10. Supported deployments with PowerShell, server configurations, and incident handling. Documented WebAPI functions with SwaggerUI and provided end-user demonstrations.
System Analyst at Isobar Hong Kong
September 1, 2020 - October 9, 2025Contributed to diverse client projects spanning web development, Sitecore CMS solutions, SEO, website optimization, analytics configuration (Google Analytics and Google Tag Manager), and omni-channel marketing; supported digital marketing initiatives across channels.
System Analyst at EZShopnet International Ltd
January 1, 2019 - October 9, 2025Participated in European soccer clubs' e-shop maintenance and back-office system development with .Net technologies; collaborated with clients including Liverpool, Chelsea, AC Milan, Manchester City, Juventus, and Borussia Dortmund.
Analyst Programmer at EDPS System Ltd
January 1, 2016 - October 9, 2025Contributed to the Hong Kong Treasury SharePoint system and Census sub-system development, leveraging .NET technologies.
Analyst Programmer at EDPS System Ltd
July 1, 2013 - October 9, 2025Earlier tenure focusing on back-end and front-end tasks within various projects.
System Analyst at Chain Global Ltd
June 1, 2014 - October 9, 2025Participated in the development of back-office systems and interfaces using .NET technologies.
Senior Web Programmer at Kitchen Digital Agency Limited
March 1, 2011 - October 9, 2025Engaged in Flash game campaigns, WordPress development, interactive web campaigns, and email campaigns for clients such as HSBC, Cathay Pacific, Canon, and the World Wildlife Fund.
Senior Web Programmer at G2 Hong Kong
March 1, 2009 - October 9, 2025Worked on Microsoft content management system operations and ad campaigns.
Web Programmer at MRM Worldwide Hong Kong
June 1, 2008 - October 9, 2025Contributed to client web development projects (e.g., Intel, MasterCard) and received an award.
Programmer at My Jewelry Management Ltd.
March 1, 2007 - October 9, 2025Developed back-office system components and interfaces with ASP.
Education
Bachelor of Computing and Information Systems at Macquarie University, Sydney
January 1, 2003 - January 1, 2005Master of Information Technology and Systems in Data Science at University of Canberra
January 1, 2022 - January 1, 2024Bachelor of Computing and Information Systems at Macquarie University, Sydney
January 1, 2003 - January 1, 2005Master of Information Technology and Systems in Data Science at University of Canberra
January 1, 2022 - January 1, 2024Qualifications
Sitecore Experience Solution 9 Developer Certification
January 1, 2020 - October 9, 2025Sitecore Experience Solution 9 Developer Certification
January 1, 2020 - October 9, 2025Industry Experience
Retail, Software & Internet, Professional Services, Media & Entertainment, Financial Services, Real Estate & Construction
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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