Independent Brand & Digital Designer — Senior brand identity, UX/UI, and scalable digital systems
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I’m an Independent Brand & Digital Designer based in Vancouver, working across brand identity, UX/UI, design systems, and end-to-end website design. I partner directly with founders, marketing teams, and growing companies to create clear, scalable digital solutions across brand and product.
My work spans identity systems, UX/UI for product and marketing, digital platforms, and Webflow-led websites — combining strategic thinking with senior hands-on execution. I’m often brought in when teams need structure, clarity, and design systems that can scale beyond launch.
Alongside my independent practice, I work part-time as a Contract Creative Director at Another Blank Page, supporting senior brand and digital programmes across identity, UX/UI, and website initiatives.
Over the past decade, I’ve led and delivered brand and digital work for organisations including TaskHuman, Ronald McDonald House New York, NYA Ventures, Fraser Health, Island Health, and the Bill Reid Gallery — across tech, health, nonprofit, hospitality, and venture-backed environments.
My approach is structured, strategic, and outcome-driven — balancing big-picture thinking with practical execution. I’m open to contract engagements, retained partnerships, and senior brand or digital design roles where thoughtful design can create meaningful impact.
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The Wedgewood Hotel is a luxury boutique hotel known for its refined aesthetic and attention to detail.
I worked on the website design, translating the hotel’s established brand into a polished digital experience that reflected its premium positioning. The focus was on layout, typography, and visual hierarchy—ensuring the site conveyed elegance and restraint while remaining clear, usable, and content-forward.
The design balanced immersive imagery with practical navigation, supporting both storytelling and key user journeys such as accommodation, dining, and reservations.
My role focused on web and UI design, delivering a refined digital experience aligned with the Wedgewood’s brand standards and guest expectations.
NYA Ventures is an investment and advisory firm focused on supporting early-stage and venture-backed companies.
I led the full brand project from start to finish, shaping NYA Ventures’ identity, digital presence, and supporting assets from initial positioning through to launch. The work began with defining the brand’s strategic foundation—clarifying tone, visual language, and narrative—before translating this into a cohesive identity system.
From there, I designed and delivered the website, creating a clear, confident digital experience that reflected NYA’s investment philosophy while remaining flexible enough to grow with the firm. The site was supported by a complete set of branded assets, ensuring consistency across digital touchpoints.
My role spanned brand strategy, identity design, web design, and asset creation—delivering a cohesive, end-to-end brand and digital system aligned with NYA Ventures’ long-term goals.
Ronald McDonald House New York provides critical support and accommodation for families with seriously ill children receiving medical care.
I contributed to brand and website design work focused on clarity, accessibility, and trust—ensuring the digital experience supported a wide range of users, from families and donors to partners and volunteers. The work required a sensitive, content-led approach grounded in usability and emotional consideration.
The website design prioritised clear information hierarchy, ease of navigation, and a calm visual language that reinforced the organisation’s mission while remaining practical and inclusive.
My role focused on digital and UI design execution, supporting a platform designed for real-world impact and long-term use.
TaskHuman is a venture-backed digital coaching platform focused on personalised wellbeing and performance support.
I worked across product and marketing touchpoints, contributing to UX/UI design for key user journeys and supporting digital experiences that balanced clarity, scalability, and brand consistency. The focus was on designing intuitive interfaces that could support both acquisition and ongoing engagement within a growing product ecosystem.
Collaborating closely with internal teams, I helped translate complex functionality into accessible, user-centred interfaces while maintaining alignment with TaskHuman’s broader brand and growth goals.
My role focused on UI and product design, supporting a fast-moving, stakeholder-rich environment where design needed to perform at scale.
Hollr is a dynamic agency network built around the idea of “Architects of Attention.”
I led the website design for Hollr, translating an established brand identity into a flexible, high-impact digital experience. The focus was on clarity, structure, and editorial rhythm—ensuring the site could support thought leadership, case studies, and ongoing content growth.
Working closely with the brand team, I designed a responsive interface system that balances bold visual moments with usability and performance across devices.
My role focused on web design and UI execution, supporting a scalable platform aligned with Hollr’s strategic positioning.
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