Hello 👋 I’m Juan Sebastian Cobo, a bilingual English and Spanish media and communications professional with experience in digital strategy, content creation, and brand storytelling across the United States and Latin America. I’ve led creative and social content for Leagues Cup 2025 and América de Cali, and collaborated on campaigns with CONMEBOL. I’ve also supported international tournaments such as the FIFA Club World Cup 2025 and the FIFA U-20 Women’s World Cup 2024 as part of their media operations teams. My work blends strategy and creativity, from producing digital campaigns and managing communities to crafting bilingual stories that connect global audiences. I’m passionate about projects that merge culture, sport, and innovation to inspire and engage people around the world. Let’s connect and collaborate! 🤝📧📲

Juan Sebastian Cobo

Hello 👋 I’m Juan Sebastian Cobo, a bilingual English and Spanish media and communications professional with experience in digital strategy, content creation, and brand storytelling across the United States and Latin America. I’ve led creative and social content for Leagues Cup 2025 and América de Cali, and collaborated on campaigns with CONMEBOL. I’ve also supported international tournaments such as the FIFA Club World Cup 2025 and the FIFA U-20 Women’s World Cup 2024 as part of their media operations teams. My work blends strategy and creativity, from producing digital campaigns and managing communities to crafting bilingual stories that connect global audiences. I’m passionate about projects that merge culture, sport, and innovation to inspire and engage people around the world. Let’s connect and collaborate! 🤝📧📲

Available to hire

Hello 👋

I’m Juan Sebastian Cobo, a bilingual English and Spanish media and communications professional with experience in digital strategy, content creation, and brand storytelling across the United States and Latin America.

I’ve led creative and social content for Leagues Cup 2025 and América de Cali, and collaborated on campaigns with CONMEBOL. I’ve also supported international tournaments such as the FIFA Club World Cup 2025 and the FIFA U-20 Women’s World Cup 2024 as part of their media operations teams.

My work blends strategy and creativity, from producing digital campaigns and managing communities to crafting bilingual stories that connect global audiences. I’m passionate about projects that merge culture, sport, and innovation to inspire and engage people around the world.

Let’s connect and collaborate! 🤝📧📲

See more

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Director & Content Creator at RDD Sports
July 1, 2016 - Present
Built a bilingual sports community focused on storytelling, culture, and fan engagement. Managed brand voice, editorial calendar, and social communications for English & Spanish audiences. Managed partnerships with creators, brands, and local communities to strengthen audience relationships. Delivered performance-driven social strategies that expanded visibility and brand presence.
COMMUNITY MANAGER – SOCCER SOCIAL EXPERT (LEAGUES CUP 2025) at CONTENT CO
July 1, 2025 - September 15, 2025
Produced organic social copy and content for Instagram, X, Facebook and YouTube during live tournament coverage. Implemented trend-driven strategies, identifying cultural and viral moments to increase engagement across MLS and Liga MX audiences. Scheduled and published content in real time to align with live matches and breaking news. Analyzed performance metrics to provide data-driven recommendations for copy and creative decisions. Collaborated with producers, project managers and design teams to create platform-specific content packages that resonated with fans.
MEDIA OPERATIONS VOLUNTEER at FIFA CLUB WORLD CUP 2025
June 15, 2025 - July 13, 2025
Supported journalists and photographers covering the tournament by ensuring smooth operations and access in the press, photo, and watch tribune areas. Assisted with seating coordination, accreditation checks, and distribution of match-related information to media representatives. Guided media professionals, answered logistical questions, and facilitated timely content production for global coverage. Helped maintain FIFA media standards and operational protocols throughout matchdays.
MEDIA OPERATIONS VOLUNTEER at FIFA U-20 WOMEN'S WORLD CUP COLOMBIA 2024
August 18, 2024 - September 15, 2024
Led press tribune operations at Pascual Guerrero Stadium, ensuring seamless support for international media during the FIFA U-20 Women's World Cup. Coordinated and directed a team of volunteer staff, facilitating efficient media coverage. Delivered comprehensive on-site support to journalists and media personnel, optimizing working conditions for successful match-day reporting. Acted as the primary liaison between FIFA representatives and the local organizing committee, ensuring clear and effective communication within media operations.
PRODUCER - CONTENT CREATOR - PHOTOGRAPHER at FREELANCE
September 1, 2022 - Present
Produced custom social and branded content for clients including CONMEBOL, FC DIEZ and América de Cali, optimizing copy and visuals for multiple platforms. Worked as Production Assistant for Name & Number (MLS commercial) and Copa90 (Michelob Ultra branded content at FIFA Club World Cup 2025), supporting on-set content capture and live publishing. Developed bilingual storytelling (English and Spanish) and platform-native strategies for athletes and brands, combining creativity with real-time engagement. Created and packaged short-form and long-form content tailored to Instagram, TikTok, X, YouTube and other social platforms.
EXECUTIVE PRODUCER at AMERICA DE CALI SOCCER TEAM
January 1, 2022 - August 11, 2023
Directed creative strategy and digital content production for the club’s social channels, OTT platform and email campaigns. Oversaw organic social calendars, ensuring copy, design and posting aligned with the club’s voice. Partnered with marketing and sponsors to integrate branded activations into content campaigns. Led a creative team to deliver high-volume and high-quality multimedia content under tight deadlines. Introduced innovative storytelling formats such as short-form video series, fan-driven content and live streams that boosted fan engagement.

Education

Master's Degree in Communication and Digital Journalism at Universidad Autónoma de Occidente
January 1, 2022 - January 1, 2023
Bachelor's Degree in Journalism and Social Communications at Universidad Autónoma de Occidente
January 1, 2014 - January 1, 2021
High School Diploma at Wantagh High School
January 1, 2010 - December 31, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Other