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I'm a London-based freelance experience and visual designer, crafting immersive brand activations and digital experiences for automotive, tech and lifestyle clients. I lead concept development, art direction and end-to-end production across music, fashion and brand projects, collaborating with cross-functional teams to tell cohesive stories across physical and digital touchpoints. I blend user-centric design, photography and motion to create engaging experiences. I enjoy shaping narratives, crafting mood boards, and leading studio production from concept to delivery, with a passion for music and photography that informs my work.…I'm a London-based freelance experience and visual designer, crafting immersive brand activations and digital experiences for automotive, tech and lifestyle clients. I lead concept development, art direction and end-to-end production across music, fashion and brand projects, collaborating with cross-functional teams to tell cohesive stories across physical and digital touchpoints. I blend user-centric design, photography and motion to create engaging experiences. I enjoy shaping narratives, crafting mood boards, and leading studio production from concept to delivery, with a passion for music and photography that informs my work.

Sebastian Ervi

Creative Director, Art Director, UX Designer

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I'm a London-based freelance experience and visual designer, crafting immersive brand activations and digital experiences for automotive, tech and lifestyle clients. I lead concept development, art direction and end-to-end production across music, fashion and brand projects, collaborating with cross-functional teams to tell cohesive stories across physical and digital touchpoints. I blend user-centric design, photography and motion to create engaging experiences. I enjoy shaping narratives, crafting mood boards, and leading studio production from concept to delivery, with a passion for music and photography that informs my work.…I'm a London-based freelance experience and visual designer, crafting immersive brand activations and digital experiences for automotive, tech and lifestyle clients. I lead concept development, art direction and end-to-end production across music, fashion and brand projects, collaborating with cross-functional teams to tell cohesive stories across physical and digital touchpoints. I blend user-centric design, photography and motion to create engaging experiences. I enjoy shaping narratives, crafting mood boards, and leading studio production from concept to delivery, with a passion for music and photography that informs my work.

Available to hire

I’m a London-based freelance experience and visual designer, crafting immersive brand activations and digital experiences for automotive, tech and lifestyle clients. I lead concept development, art direction and end-to-end production across music, fashion and brand projects, collaborating with cross-functional teams to tell cohesive stories across physical and digital touchpoints.

I blend user-centric design, photography and motion to create engaging experiences. I enjoy shaping narratives, crafting mood boards, and leading studio production from concept to delivery, with a passion for music and photography that informs my work.

Skills

Adobe XD

DaVinci Resolve Studio

Figma

Final Cut Pro X

Adobe Photoshop

Experience Level

Adobe XD

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Language

Finnish

Fluent

French

Fluent

English

Fluent

German

Intermediate

Work Experience

Service & Interaction Designer at UK Health Security Agency

August 1, 2024 - Present

Led interaction & service design on a new government service, taking a service that didn’t pass government standards, to pass them and get launched publicly - in collaboration with user researchers, content designers, developers and consultants in health protection. - Increased service efficiency, reliability and ease of use by identifying and addressing 20+ strategic cross-channel opportunities across both physical and digital touchpoints for internal & external users. - Designed & iterated new service flows and features on Figma based on identified mental models, accessibility needs and operational & technical requirements. - Enabled effective user testing and stakeholder communication by creating 20+ accurate digital prototypes with Figma and code-based software across sprints. - Presented & defended service and interaction design improvements to pass the GDS Service Assessment and get the service launched publicly. Led policy research and mapping as part of a large discovery project. (Content undisclosed for security reasons) Other responsibilities include defining what to do and what not to do in various pre-discovery projects, and leading an innovative design workshop initiative.

Experience Designer at UNIT9

April 1, 2022 - July 31, 2024

Led experience design and strategic elements on 20+ innovation-focused brand campaigns, including immersive installations, AR/VR/MR experiences, immersive websites and Gen AI experiences, in collaboration with project managers, creative directors, strategists, designers, technologists and developers in a multi-project agile environment.

Freelance Experience Designer & UX/UI Designer at Freelance

June 1, 2019 - Present

Freelance Experience & Visual Designer for an immersive experiential brand activation for an automotive company with the agency Avantgarde: - Supported spatial design, visual identity and environment styling to create a cohesive brand experience. - Developed user journey mapping to guide audience flow and interaction across the activation. - Produced visual content and design assets for iPad and immersive screens to enhance engagement across physical and digital touchpoints. Freelance UX Designer for Twix with the agency UNIT9: - Designed wireframes based on a campaign's creative direction for the 2025 Super Bowl. Re-designed the agency Dead Set Bit's website: - Managed scope and timeline. - Designed and analysed user flows based on strategic client scenarios. - Art directed the new branding of the agency including colours, fonts and iconography. - Iteratively designed wireframes first, UI designs second with full annotations. - Set up an interactive prototype and a component library on Figma. Freelance UI Designer for a smart-tech start-up: - Iteratively designed wireframes first, UI designs second. - Designed both a user-facing mobile app interface, and an internal management dashboard. - Set up an interactive prototype and a component library on Figma.

Freelance Music & Portrait Photographer, Creative Director at Freelance

November 1, 2017 - Present

Photography, videography and creative direction for bands, solo artists and media outlets. - Led concept development, art direction and end-to-end visual production across music, fashion and brand projects. - Developed creative concepts, moodboards and visual narratives for editorial, campaign and social-first content. - Directed studio, location and live productions from pre- to post-production. - Delivered photo and video content across 100+ concerts, tours and live events, including backstage and campaign assets. - Shaped visual direction for campaigns, cover artwork and digital releases. - Collaborated with cross-functional teams to deliver cohesive, audience-focused storytelling. - Managed client relationships across 50+ projects, overseeing timelines, production and delivery. - Monitored emerging trends in visual storytelling within the music industry. Notable clients & publications: SUM41, INNA, OVO Sound (Sony Music), Rock Sound, AVATAR.