I design garments, style campaigns, and build visual worlds. With over 10 years of experience in fashion and creative production, I’ve worked across the full spectrum – from technical design and documentation to photo shoot styling and co-creating 360° campaigns. I’ve collaborated with brands such as Cardio Bunny, Renee, Born2be, OTCF (4F), BOHOBOCO, and independently launched my own label, INOTY. As Head Fashion Designer at Cardio Bunny, I led the design team and oversaw collection development – including lines created for major licensing partners such as PEPCO, Biedronka, HalfPrice, TEDi, and s.Oliver (QS). I combine an artistic soul with an analytical mindset – a rare blend that allows me to move fluidly between creativity and structure, emotion and execution. I think in moodboards, but also in systems. I have strong leadership experience – managing creative teams, building workflows from scratch, and implementing collaborative tools that streamline the design process. I value clarity, vision, and trust in team culture. I’m preparing a new project that I’ll be revealing soon. Stay tuned.

Sebastian

I design garments, style campaigns, and build visual worlds. With over 10 years of experience in fashion and creative production, I’ve worked across the full spectrum – from technical design and documentation to photo shoot styling and co-creating 360° campaigns. I’ve collaborated with brands such as Cardio Bunny, Renee, Born2be, OTCF (4F), BOHOBOCO, and independently launched my own label, INOTY. As Head Fashion Designer at Cardio Bunny, I led the design team and oversaw collection development – including lines created for major licensing partners such as PEPCO, Biedronka, HalfPrice, TEDi, and s.Oliver (QS). I combine an artistic soul with an analytical mindset – a rare blend that allows me to move fluidly between creativity and structure, emotion and execution. I think in moodboards, but also in systems. I have strong leadership experience – managing creative teams, building workflows from scratch, and implementing collaborative tools that streamline the design process. I value clarity, vision, and trust in team culture. I’m preparing a new project that I’ll be revealing soon. Stay tuned.

Available to hire

I design garments, style campaigns, and build visual worlds.

With over 10 years of experience in fashion and creative production, I’ve worked across the full spectrum – from technical design and documentation to photo shoot styling and co-creating 360° campaigns. I’ve collaborated with brands such as Cardio Bunny, Renee, Born2be, OTCF (4F), BOHOBOCO, and independently launched my own label, INOTY.

As Head Fashion Designer at Cardio Bunny, I led the design team and oversaw collection development – including lines created for major licensing partners such as PEPCO, Biedronka, HalfPrice, TEDi, and s.Oliver (QS).

I combine an artistic soul with an analytical mindset – a rare blend that allows me to move fluidly between creativity and structure, emotion and execution. I think in moodboards, but also in systems.

I have strong leadership experience – managing creative teams, building workflows from scratch, and implementing collaborative tools that streamline the design process. I value clarity, vision, and trust in team culture.

I’m preparing a new project that I’ll be revealing soon.
Stay tuned.

See more

Language

Polish
Fluent
English
Advanced

Work Experience

Co-Founder & Creative Director at RETROFUTURYZM
April 1, 2025 - Present
Responsibilities: • Developing creative concepts and visual strategies for fashion, beauty and lifestyle brands – covering branding, campaigns, social media, packaging and video content; • Leading the creative agency – project management, client collaboration, proposal creation, team coordination and internal process development; • Designing apparel and accessories – from concept and form to production files and market implementation; • Creating brand identity elements (naming, logo, key visual) and implementing them across online and offline channels; • Producing social media content (graphics, video, copy) and visual communication plans for feeds, stories and digital campaigns; • Collaborating with marketing and e-commerce teams – planning publications, building schedules, optimizing content and ensuring visual consistency; • Organizing photo and video shoots – from moodboards and concept development to creative and production supervision; • Developing a modular offer of creative services and scalable tools to support brand communication.
Heas Fashion Designer at CARDIO BUNNY
April 1, 2021 - May 31, 2025
Responsibilities: • Designing and developing women’s sportswear and athleisure collections for the Cardio Bunny brand; • Leading and managing a multidisciplinary creative team (over a dozen fashion designers and one graphic designer – both in-house and freelance); • Organizing product photoshoots for all in-house collections (lookbooks, e-commerce, marketing assets); • Creating moodboards and visual concepts for seasonal campaign photoshoots; • Overseeing the collection development process for licensed product lines created for key partners (PEPCO, s.Oliver/QS, HalfPrice, TEDi, Biedronka); • Establishing all internal processes for the design department from the ground up; • Developing comprehensive internal manuals – from finishing standards to labeling and packaging guidelines; • Creating templates and formats for design documentation and creative feedback; • Maintaining direct communication and ongoing cooperation with garment manufacturers; • Supervising fittings, sample approvals, and ensuring quality standards across all product lines.
Stylist / Creative Director Stylist / Creative Director at DD CREATIVES
May 1, 2023 - April 30, 2025
Responsibilities: • Styling for photo shoots and advertising campaigns, including 360° campaigns; • Co-creating creative concepts for advertising campaigns; • Collaborating with the creative team in planning and executing shoots; • Coordinating the production process of photo shoots, including selecting models, locations, and props; • Ensuring visual consistency of campaigns with the client’s brand identity; • Working with clients to understand their needs and expectations for the campaigns.
Owner at INOTY
March 1, 2021 - March 30, 2024
Responsibilities: • Founded and developed an original modular fashion concept – short-sleeved shirts with attachable long sleeves (various neckline and sleeve finishes); • Designed and produced one signature collection with two distinct lines: INTROVERT – a minimalist and repeatable line made from certified GOTS cotton. The pieces were available in four base colors with multiple collar options (classic, notch lapel, deep V) and could be customized by mixing and matching attachable sleeve elements. EXTROVERT – a maximalist, patchwork-based line where every item was one of a kind. All garments were created from second-hand or deadstock fabrics, emphasizing sustainability and creative expression. • Independently managed the full process – from design and prototyping to sales and customer service; • Directed the brand’s photoshoot production: concept, moodboarding, styling, creative direction, and execution in collaboration with photographers; • Built and implemented a cohesive visual identity and social media communication strategy (Instagram, TikTok); • Worked closely with local sewing studios and fabric suppliers; • Focused on quality, sustainability, and empowering customers to co-create their garments through modularity.
Head Fashion Stylist at AZA GROUP S.A.
February 1, 2021 - May 31, 2021
Responsibilities: • Styling image campaigns and participating in on-location photo shoots as a stylist; • Creating creative concepts and beauty boards for campaign visuals; • Selecting looks, accessories, and coordinating shoot production teams; • Product curation and vendor selection – responsible for supplementing collections with cohesive, brand-aligned looks (visual merchandising buying); • Collaborating with e-commerce and social media teams to ensure a consistent brand presentation across platforms.
Head Of Design Department at AZA GROUP S.A.
May 1, 2019 - February 28, 2021
Responsibilities: • Managing the design department at a fashion company with its own e-commerce brands: Renee and Born2be; • Shaping the visual and aesthetic direction of the brands in collaboration with product and marketing teams; • Designing and overseeing collections with a focus on visual consistency, trend alignment, and commercial appeal; • Initiating brand-elevating activities through limited edition image collections produced locally in Poland; • Leading the design team and supervising the entire collection development process; • Conducting market analysis, product performance evaluations, and merchandising recommendations; • Contributing to the visual and product strategy on the e-commerce platforms; • Organizing documentation and fitting processes, and implementing internal communication standards between creative and production teams; • Providing trend analysis and training sessions for the product and marketing departments.
Fashion Designer / Garment Pattern Maker at AZA GROUP S.A.
February 1, 2018 - April 30, 2019
Responsibilities: • Designing capsule collections and preparing technical documentation for production; • Collaborating with garment manufacturers and overseeing prototyping and fittings; • Selecting materials and trims with attention to quality and cost-efficiency; • Developing and implementing a product categorization system and unified sizing communication for e-commerce (Renee, Born2be); • Coordinating with the logistics center to standardize product measurements and labeling for consistent online presentation.
Junior Garment Technologist at 4F
June 1, 2016 - January 31, 2018
Responsibilities: • Collaborated with the design team on the development of performance and sportswear – from concept to prototype approval; • Created and updated technical documentation: tech packs and size charts for internal teams and external suppliers; • Conducted quality testing of garments – assessing fabrics, functionality, ergonomics, and compliance with design intent; • Participated in fittings and prototype evaluation processes; • Worked closely with the product preparation team and buying department to ensure technical consistency and product quality; • Supported the onboarding of new styles and product data for collections under the 4F brand.
Garment Pattern Maker at BOHOBOCO
October 1, 2015 - May 31, 2016
Responsibilities: • Developed garment constructions for prêt-à-porter and runway collections of the luxury fashion brand BOHOBOCO (designed by Kamil Owczarek & Michał Gilbert Lach); • Collaborated closely with the design duo during prototyping and garment development; • Created and refined patterns based on fittings and technical adjustments; • Supported the in-house tailoring team during sample production; • Worked with premium fabrics and advanced silhouettes with a high level of craftsmanship; • Contributed to pieces featured in brand campaigns and worn by celebrities and media figures. Responsibilities: • Developed garment constructions for prêt-à-porter and runway collections of the luxury fashion brand BOHOBOCO (designed by Kamil Owczarek & Michał Gilbert Lach); • Collaborated closely with the design duo during prototyping and garment development; • Created and refined patterns based on fittings and technical adjustments; • Supported the in-house tailoring team during sample production; • Worked with premium fabrics and advanced silhouettes with a high level of craftsmanship; • Contributed to pieces featured in brand campaigns and worn by celebrities and media figures.

Education

Fashion Designer at Krakowskie Szkoły Artystyczne Cracow School of Art and Fashion Design Krakowskie Szkoły Artystyczne Cracow School of Art and Fashion Design Fashion Designer, Fashion DesignFashion Designer, Fashion Design 2011 – 20142011 – 2014
October 1, 2011 - June 30, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services