Sebastian

Responsibilities: • Developing creative concepts and visual strategies for fashion, beauty and lifestyle brands – covering branding, campaigns, social media, packaging and video content; • Leading the creative agency – project management, client collaboration, proposal creation, team coordination and internal process development; • Designing apparel and accessories – from concept and form to production files and market implementation; • Creating brand identity elements (naming, logo, key visual) and implementing them across online and offline channels; • Producing social media content (graphics, video, copy) and visual communication plans for feeds, stories and digital campaigns; • Collaborating with marketing and e-commerce teams – planning publications, building schedules, optimizing content and ensuring visual consistency; • Organizing photo and video shoots – from moodboards and concept development to creative and production supervision; • Developing a modular offer of creative services and scalable tools to support brand communication.

Responsibilities: • Styling for photo shoots and advertising campaigns, including 360° campaigns; • Co-creating creative concepts for advertising campaigns; • Collaborating with the creative team in planning and executing shoots; • Coordinating the production process of photo shoots, including selecting models, locations, and props; • Ensuring visual consistency of campaigns with the client’s brand identity; • Working with clients to understand their needs and expectations for the campaigns.

Responsibilities: • Designing and developing women’s sportswear and athleisure collections for the Cardio Bunny brand; • Leading and managing a multidisciplinary creative team (over a dozen fashion designers and one graphic designer – both in-house and freelance); • Organizing product photoshoots for all in-house collections (lookbooks, e-commerce, marketing assets); • Creating moodboards and visual concepts for seasonal campaign photoshoots; • Overseeing the collection development process for licensed product lines created for key partners (PEPCO, s.Oliver/QS, HalfPrice, TEDi, Biedronka); • Establishing all internal processes for the design department from the ground up; • Developing comprehensive internal manuals – from finishing standards to labeling and packaging guidelines; • Creating templates and formats for design documentation and creative feedback; • Maintaining direct communication and ongoing cooperation with garment manufacturers; • Supervising fittings, sample approvals, and ensuring quality standards across all product lines.