SEO strategy optimization resulting in a 31% increase in website traffic
New customer acquisition management with a 21x increase in ROI
41% increase in conversion rates through A/B testing
New website version with a 13% increase in SEO traffic in 2016

Generating business for a training program in the equine industry requires familiarity with the sector and adapting methods to the context.

First, define the target personas.

Promote the program across various channels, including Google Ads and Meta.
Identify high-performing visuals.
Duplicate these visuals and regularly order new ones based on precise briefs. Verify that orders comply with the specifications.
Remain vigilant regarding any changes made without my supervision to maintain consistency.
Reassure the end client about the reach and effectiveness of the actions taken through regular reports, at least monthly, but even more effective at weekly reporting in the event of a new project or a change in the target audience.
Develop and implement email marketing to reach an audience already targeted and interested in equine training. Training teams on the proper use of email marketing and on the testing processes for different activities, and learning and advancing the laws specific to this activity.

Defining target personas in a competitive market
Implementing a conversion funnel to segment incoming leads
Reducing customer acquisition cost by 4