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Hi, I'm Naiya Sehgal, a passionate marketing professional with experience in leading marketing teams, driving brand visibility, and creating impactful content across various platforms. I specialize in digital marketing strategies, social media management, and demand generation to help brands grow and connect with their audiences effectively. With a background spanning beauty, aesthetics, fintech, and social enterprises, I enjoy working collaboratively with cross-functional teams to deliver results-driven campaigns. I'm always eager to learn, adapt, and take on new challenges that push the boundaries of creativity and marketing innovation.…Hi, I'm Naiya Sehgal, a passionate marketing professional with experience in leading marketing teams, driving brand visibility, and creating impactful content across various platforms. I specialize in digital marketing strategies, social media management, and demand generation to help brands grow and connect with their audiences effectively. With a background spanning beauty, aesthetics, fintech, and social enterprises, I enjoy working collaboratively with cross-functional teams to deliver results-driven campaigns. I'm always eager to learn, adapt, and take on new challenges that push the boundaries of creativity and marketing innovation.

Naiya Sehgal

Social Media Freelancer, Social Media Manager, Digital Marketer, +4

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Hi, I'm Naiya Sehgal, a passionate marketing professional with experience in leading marketing teams, driving brand visibility, and creating impactful content across various platforms. I specialize in digital marketing strategies, social media management, and demand generation to help brands grow and connect with their audiences effectively. With a background spanning beauty, aesthetics, fintech, and social enterprises, I enjoy working collaboratively with cross-functional teams to deliver results-driven campaigns. I'm always eager to learn, adapt, and take on new challenges that push the boundaries of creativity and marketing innovation.…Hi, I'm Naiya Sehgal, a passionate marketing professional with experience in leading marketing teams, driving brand visibility, and creating impactful content across various platforms. I specialize in digital marketing strategies, social media management, and demand generation to help brands grow and connect with their audiences effectively. With a background spanning beauty, aesthetics, fintech, and social enterprises, I enjoy working collaboratively with cross-functional teams to deliver results-driven campaigns. I'm always eager to learn, adapt, and take on new challenges that push the boundaries of creativity and marketing innovation.

Available to hire

Hi, I’m Naiya Sehgal, a passionate marketing professional with experience in leading marketing teams, driving brand visibility, and creating impactful content across various platforms. I specialize in digital marketing strategies, social media management, and demand generation to help brands grow and connect with their audiences effectively.

With a background spanning beauty, aesthetics, fintech, and social enterprises, I enjoy working collaboratively with cross-functional teams to deliver results-driven campaigns. I’m always eager to learn, adapt, and take on new challenges that push the boundaries of creativity and marketing innovation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Hindi

Advanced

Work Experience

Marketing Manager at The Beaute Group

May 1, 2024 - Present

Leading a marketing team of four to drive an enhanced online presence, increasing impressions from 15k to 78k through targeted planning, execution, and KPI-focused performance tracking. Managing all aspects of brand visibility and marketing including digital content planning, social media, influencer collaborations, PR, media strategies, and events. Developing and implementing marketing strategies to position Lumi SKN as an innovative leader in beauty and aesthetics, creating monthly marketing calendars and analyzing data for alignment with objectives. Expanded and empowered internal marketing team and led customer advocacy program working closely with all B2B clients to provide tailored marketing assets and support. Increased lead generation by 36% through targeted sales lead strategies using marketing funnels and Zoho workflows.

Marketing & Demand Generation Coordinator at Social Enterprise Mark CIC

April 30, 2024 - July 28, 2025

Planned and curated content for multiple social media platforms, newsletters, blogs, and website copywriting. Organized four webinars attracting over 200 attendees. Advised on branding guidelines and managed communications and press activities. Conducted interviews for content creation and collaborated with developers and partners. Analyzed insights to adjust KPIs and conducted A/B testing and market research. Designed campaigns to raise social value awareness, increase engagement, and generate leads, managing marketing spend with a 4.2% ROI on event-based campaigns.

Marketing Consultant (Freelance) at 300Brains

May 1, 2024 - July 28, 2025

Managed end-to-end content creation for FinTech including research, graphic design, video editing, copywriting, and scheduling across social media. Wrote LinkedIn articles and blogs based on keyword research focused on fintech, SaaS, and IT sectors. Created landing pages and monthly newsletters using HubSpot with SEO-driven content. Automated marketing processes and aligned leads to improve conversion rates by collaborating with B2B outreach.

Digital Marketing Manager at International Skin and Aesthetics Clinic

September 30, 2022 - July 28, 2025

Designed social media calendars and tailored content to increase leads by 60%. Led video content creation with over 2 million views and 3.8% engagement rate. Managed influencer shoots and organized 20+ launch events and giveaways. Directed brand positioning and client engagement for B2B verticals. Created ad campaigns and landing pages reducing CPC by 56%. Coordinated with PR, CRM, website developers, and sales teams for seamless launch campaigns.

Content Creator and Campaign Manager at Freelancer

March 1, 2017 - Present

Collaborated with lifestyle brands and managed personal social media with 130k followers and 100k+ views on reels and TikTok. Organized offline events and live shopping for e-commerce platforms including Amazon and TikTok Shop. Executed performance campaigns for Pantene, P&G, and Baskin-Robbins, working closely with agencies.

Marketing Manager at The Beaute Group

May 1, 2024 - Present

Leading a marketing team of four to drive an enhanced online presence, increasing impressions from 15k to 78k through targeted planning, execution, and KPI-focused performance tracking. Managing all aspects related to brand visibility and marketing including digital content planning, social media collaborations, PR, media strategies, and events. Developing and implementing strategies to position Lumi SKN as an innovator in the beauty and aesthetics sector. Creating monthly marketing calendars and analyzing data to align with objectives. Expanding the marketing team and working cross-functionally for efficient execution. Developed targeted sales lead strategies that increased lead generation by 36%. Led the customer advocacy program to provide tailored marketing assets and support to B2B clients.

Marketing & Demand Generation Coordinator at Social Enterprise Mark CIC

April 30, 2024 - July 28, 2025

Planned and curated content for social media channels and other communications including newsletters, blogs, and website copy. Organized four webinars attracting over 200 attendees. Advised on branding, managed communications with social enterprises, and drafted press releases. Conducted interviews and collaborated on design and content. Analyzed insights, adjusted KPIs, and performed market research. Designed campaigns to raise awareness and generate leads while managing marketing spend effectively, achieving over 4.2% ROI on event campaigns.

Marketing Consultant at 300Brains

May 31, 2024 - July 28, 2025

Managed end-to-end content creation for FinTech including research, graphic design, video editing, copywriting, and scheduling across social media platforms. Wrote LinkedIn articles and blogs using keyword research focused on SEO in fintech, SaaS, and IT sectors. Automated marketing processes and analyzed data to deliver personalized content. Collaborated with B2B outreach to align leads and improve conversion rates based on campaign insights.

Digital Marketing Manager at International Skin and Aesthetics Clinic

September 30, 2022 - July 28, 2025

Designed social media calendars and tailored content leading to a 60% increase in leads and organic mentions. Led video content creation accumulating over 2 million views and managed influencer shoots and launch events. Directed marketing, brand positioning, and client engagement for the B2B vertical, achieving a 56% reduction in CPC through ad campaigns and landing pages. Managed product launches and acted as liaison for PR, CRM, and sales alignment.

Content Creator and Campaign Manager at Freelancer

March 1, 2017 - Present

Collaborated with lifestyle brands to create shareable social media content, amassing over 130k followers and 100k views on reels and TikTok. Organized offline events and live shopping experiences on e-commerce platforms. Executed performance campaigns for leading brands working closely with agencies.