I am a social media and marketing professional with over 6 years of experience focused on driving brand growth, engagement, and ROI through organic strategy, paid advertising, and public relations. I specialize in content creation, analytics, and community management, with a proven track record of increasing followers and boosting engagement. Throughout my career, I have successfully managed campaigns across various platforms like LinkedIn, Instagram, Facebook, and more, while maintaining cohesive brand storytelling and monitoring analytics to optimize strategies.

Selbe Dittman

I am a social media and marketing professional with over 6 years of experience focused on driving brand growth, engagement, and ROI through organic strategy, paid advertising, and public relations. I specialize in content creation, analytics, and community management, with a proven track record of increasing followers and boosting engagement. Throughout my career, I have successfully managed campaigns across various platforms like LinkedIn, Instagram, Facebook, and more, while maintaining cohesive brand storytelling and monitoring analytics to optimize strategies.

Available to hire

I am a social media and marketing professional with over 6 years of experience focused on driving brand growth, engagement, and ROI through organic strategy, paid advertising, and public relations. I specialize in content creation, analytics, and community management, with a proven track record of increasing followers and boosting engagement. Throughout my career, I have successfully managed campaigns across various platforms like LinkedIn, Instagram, Facebook, and more, while maintaining cohesive brand storytelling and monitoring analytics to optimize strategies.

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Work Experience

Marketing Manager - Social & PR at Closed Loop
August 31, 2025 - August 26, 2025
Managed and executed a comprehensive organic social media strategy to increase brand visibility and community engagement across LinkedIn, Instagram, Facebook, and other platforms. Increased brand following by 26% in less than a year. Maintained cohesive brand storytelling and social content calendars. Monitored social media performance using analytics tools such as HubSpot, Sprout Social, and Google Analytics to optimize strategy. Created and distributed PR materials including press releases and media kits and managed company public image by monitoring media coverage.
Digital Advertising Coordinator at Closed Loop
November 1, 2024 - August 26, 2025
Managed over $300k in monthly ad spend across Facebook, LinkedIn, Twitter, and Reddit to increase ROI and customer acquisition for multiple clients. Analyzed campaign data to adjust tactics and align with client goals. Assisted with campaign builds, copywriting, keyword and competitor research, URL tagging, testing, reporting, auditing, and marketing mix consistency. Supported digital advertising managers with paid social and search engine account optimizations including Google Ads, Microsoft Ads, and more. Liaised with clients and content syndication partners to activate monthly programs and webinars.
Marketing and Community Manager at Gravitas Recordings
March 31, 2022 - August 26, 2025
Built and maintained social media presence on Twitter, Facebook, and Instagram, achieving a 16% follower increase over two years. Maintained company voice through content and music release marketing plans. Created and managed organic social media marketing plans and content calendars including graphics and copy. Led community engagement via Discord and Facebook groups through community nights, AMAs, contests, and Twitch streams. Spearheaded an ambassador program with 20 ambassadors to expand reach, grow engagement, and increase artist visibility. Led press efforts including artist bios, album write-ups, and press outreach; secured coverage at top music publications. Managed playlist trading with industry colleagues. Executed music release marketing plans including social posts, paid advertising, and artist growth tactics. Managed paid advertising campaigns with click-through rates ranging from 1.95% to 4.62%, maintaining budgets.
Director of PR and Staff Writer and Community Manager at Electric Hawk
March 31, 2022 - August 26, 2025
Primary contact for label release promotions. Secured write-ups on EDM.com, Rolling Stone India, YourEDM, Festival Squad, EDM Sauce, Bass Feeds, The Soul, FUXWITHIT, This Song Slaps, This Song is Sick, and more for all label releases. Managed artist EPKs, biographies, press photos, and press releases. Responsible for press release copy and creative direction of EPKs and press releases. Contributed weekly articles and interviews covering new releases, local music events, and festivals such as Imagine Music Festival, EDC Orlando, and Electric Forest.
Marketing Manager - Social & PR at Closed Loop
August 31, 2025 - August 26, 2025
Increased brand following by 26% between November 2024 and August 2025. Developed and executed comprehensive organic social media strategies to enhance brand visibility and community engagement across platforms including LinkedIn, Instagram, and Facebook. Maintained cohesive brand storytelling by managing social content calendars collaboratively with content managers. Handled day-to-day social channel operations, responding to comments and posts while monitoring cultural moments. Utilized analytics tools such as HubSpot, Sprout Social, and Google Analytics to provide insights and recommendations to improve social strategy. Created press releases, media kits, and other PR materials to promote company news and initiatives. Monitored media coverage and assisted in managing the company’s public image.
Digital Advertising Coordinator at Closed Loop
November 1, 2024 - August 26, 2025
Managed over $300,000 in monthly ad spend across Facebook, LinkedIn, Twitter, and Reddit for multiple clients aiming to increase ROI and prospective customers. Analyzed campaign results using qualitative and quantitative data to adjust tactics and strategy based on results and client goals. Assisted with campaign builds, strategy, copywriting, keyword and competitive research, URL tagging, testing, reporting, auditing, and ensured consistency between platforms and marketing mix. Supported digital advertising managers in paid social/search engine optimization including Facebook, LinkedIn, Google Ads, Microsoft Ads, 6sense, and Terminus. Liaised between clients and content syndication partners for monthly program activations, content spreads, and sponsored webinars.
Marketing and Community Manager at Gravitas Recordings
March 31, 2022 - August 26, 2025
Built and maintained the social media presence of the Gravitas Recordings brand on Twitter, Facebook, and Instagram, achieving 16% follower growth from February 2020 to March 2022. Maintained the company voice through relevant content and music release marketing plans. Created and executed organic social media marketing plans and content calendars including graphics and copy for all releases. Led community engagement initiatives across Discord and Facebook groups including community nights, AMAs, contests, and Twitch streams. Spearheaded an ambassador program of 20 ambassadors to increase reach, growth, and engagement across platforms to support brand growth and artist visibility. Led press efforts including one-sheet creation, artist bios, album write-ups, and press outreach. Secured media coverage at top music publications, boosting label and artist exposure internationally. Headed playlist trading with industry colleagues and drove music release marketing plans including social post
Director of PR and Staff Writer and Community Manager at Electric Hawk
March 31, 2022 - August 26, 2025
Acted as first point of contact for label release promotions. Secured write-ups on EDM.com, Rolling Stone India, YourEDM, Festival Squad, EDM Sauce, Bass Feeds The Soul, FUXWITHIT, This Song Slaps, This Song is Sick, and other media outlets for all label releases. Managed artist EPKs, biographies, press photos, and press releases. Responsible for press release copy and creative direction of EPKs and press releases. Contributed weekly articles to the website covering new releases, local music events, and music festivals including Imagine Music Festival, EDC Orlando, and Electric Forest.

Education

Bachelor of Arts - Strategic Communication at Flagler College - St. Augustine, FL
January 1, 2014 - January 1, 2018
Bachelor of Arts - Journalism at Flagler College - St. Augustine, FL
January 1, 2014 - January 1, 2018
Bachelor of Arts - Strategic Communication at Flagler College - St. Augustine, FL
January 1, 2014 - January 1, 2018
Bachelor of Arts - Journalism at Flagler College - St. Augustine, FL
January 1, 2014 - January 1, 2018

Qualifications

Facebook Ads Platform Certified
January 11, 2030 - August 26, 2025
LinkedIn Ads Platform Certified
January 11, 2030 - August 26, 2025
Reddit Ads Platform Certified
January 11, 2030 - August 26, 2025
Facebook Ads Platform Certified
January 11, 2030 - August 26, 2025
LinkedIn Ads Platform Certified
January 11, 2030 - August 26, 2025
Reddit Ads Platform Certified
January 11, 2030 - August 26, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Travel & Hospitality