I’m a web, product, and digital designer based in Toronto with experience creating polished websites, UX/UI flows, brand systems, campaign assets, and content-driven digital experiences. My work blends strong visual design with practical execution: I can think through user journeys, create clean high-fidelity interfaces in Figma, build or support websites with modern tools, and use AI-assisted workflows to move from idea to prototype quickly. I’ve worked across portfolio websites, ecommerce-style experiences, immigration/legal services, community and nonprofit projects, and AI-assisted product concepts. I’m especially strong at turning messy ideas into clear, user-friendly digital experiences that feel thoughtful, modern, and easy to navigate. What makes me stand out is that I’m not only focused on how something looks. I care about whether it works, whether users understand it, and whether it helps a business or client communicate more clearly. I’m detail-oriented, adaptable, comfortable with feedback, and able to bring both creative taste and hands-on follow-through to a project.

Selena Clark

I’m a web, product, and digital designer based in Toronto with experience creating polished websites, UX/UI flows, brand systems, campaign assets, and content-driven digital experiences. My work blends strong visual design with practical execution: I can think through user journeys, create clean high-fidelity interfaces in Figma, build or support websites with modern tools, and use AI-assisted workflows to move from idea to prototype quickly. I’ve worked across portfolio websites, ecommerce-style experiences, immigration/legal services, community and nonprofit projects, and AI-assisted product concepts. I’m especially strong at turning messy ideas into clear, user-friendly digital experiences that feel thoughtful, modern, and easy to navigate. What makes me stand out is that I’m not only focused on how something looks. I care about whether it works, whether users understand it, and whether it helps a business or client communicate more clearly. I’m detail-oriented, adaptable, comfortable with feedback, and able to bring both creative taste and hands-on follow-through to a project.

Available to hire

I’m a web, product, and digital designer based in Toronto with experience creating polished websites, UX/UI flows, brand systems, campaign assets, and content-driven digital experiences. My work blends strong visual design with practical execution: I can think through user journeys, create clean high-fidelity interfaces in Figma, build or support websites with modern tools, and use AI-assisted workflows to move from idea to prototype quickly.

I’ve worked across portfolio websites, ecommerce-style experiences, immigration/legal services, community and nonprofit projects, and AI-assisted product concepts. I’m especially strong at turning messy ideas into clear, user-friendly digital experiences that feel thoughtful, modern, and easy to navigate.

What makes me stand out is that I’m not only focused on how something looks. I care about whether it works, whether users understand it, and whether it helps a business or client communicate more clearly. I’m detail-oriented, adaptable, comfortable with feedback, and able to bring both creative taste and hands-on follow-through to a project.

See more

Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Web & Product Designer at Shah Ji Immigration
April 1, 2025 - Present
Led web and product design across three affiliate brands under shared leadership. Built structured digital systems and scalable UX frameworks supporting high-impact growth. Redesigned core service pages and conversion flows using information architecture and reduced cognitive load, improving lead qualification by 40%. Built performance-aligned landing page systems optimized for paid traffic (Google/Meta Ads), improving funnel conversion by 25% and increasing user retention. Managed ongoing marketing and website updates that drove significant growth in social media and web traffic between April 2025 and January 2026.
UX/UI Designer at Intelligent Innovation Labs
December 1, 2024 - April 1, 2025
Designed pharmacy-facing workflows for Health LK, an AI-powered healthcare coordination platform. Translated real-time resource allocation algorithm outputs into intuitive provider dashboards.

Education

UX/UI Design Certificate at University of Toronto School of Continuing Studies
December 1, 2023 - June 30, 2024
Associate’s Degree in Social Service Work at Sheridan College
September 1, 2021 - April 30, 2023
Associate’s Degree in Video Production at George Brown Polytechnic
September 1, 2019 - April 30, 2021

Qualifications

UX/UI Design Certificate
December 1, 2023 - June 30, 2024

Industry Experience

Education, Healthcare, Non-Profit Organization, Software & Internet, Professional Services