Available to hire
I’m Sharon MacNair, a multidisciplinary creative with 15+ years of experience spanning UX/UI design, visual design, art direction, and motion graphics. I excel at turning complex challenges into intuitive, customer-centered solutions and have led cross-functional teams across donor-advised funds, media, healthcare, technology, and travel to deliver responsive, accessible experiences.
As an active contributor to customer experience initiatives at Vanguard Charitable, I mentor teams, champion design systems, and advocate UX best practices. I love collaborating across functions to elevate brand consistency while delivering impactful experiences that resonate with users and stakeholders alike.
Experience Level
Expert
Language
English
Fluent
Work Experience
Senior UX Design Lead at Vanguard Charitable
February 1, 2025 - PresentLead UX strategy and execution across the donor-advised fund portal and public website, enhancing experiences for thousands of philanthropic users. Redesigned the 'MyGiving' philanthropic goals to align with brand standards, improving usability, accessibility, and clarity. Brought on a project manager and implemented Agile sprints, accelerating delivery and improving cross-functional coordination. Conducted usability testing and stakeholder interviews to guide iterative improvements. Mentored offshore designers to elevate Figma skills and scale design systems. Advocated UX best practices and design consistency across teams to deliver intuitive, accessible solutions.
UX/UI Designer, Creative Lead and Founder at Left Hand Lab
June 1, 2020 - PresentLead end-to-end product and UX/UI design across multiple sectors, including healthcare and consumer goods, driving user engagement and satisfaction. Develop high-fidelity prototypes and interactive assets to facilitate cross-functional understanding and improve user flows. Engage in agile frameworks, working closely with product managers, developers, engineers, and stakeholders to streamline design handoff and ensure brand consistency.
Art Director, UX/UI Design at The Philadelphia Inquirer
November 1, 2022 - September 28, 2025First contract period: Created and implemented website with product development team, delivering $1M in ad revenue and enhanced brand and user relationship from 11 chapter series 'Jefferson Health Restoring Hope'. Developed interactive prototypes, optimized responsive UI, developer-ready visual assets and UI components. Implemented ADA-compliant design practices to enhance user experience and accessibility. Produced motion graphics and design assets, maintaining visual consistency across digital platforms, driving engagement and social impressions from 1M to 6.5M in one month.
Art Director, UX/UI Design at The Philadelphia Inquirer
May 1, 2024 - September 28, 2025Second contract period: Continued shaping UX/UI direction for multiple product initiatives; delivered cohesive, accessible experiences across platforms; contributed to design system improvements; collaborated with cross-functional teams to ensure brand consistency.
Director of Design, UX/UI Design at ADFIRE Health
June 1, 2023 - September 28, 2025Led the creation of a unified UX/UI and design system, consolidating multiple brand sites and driving a cohesive customer experience for evolving marketing healthcare brand. Conducted in-depth competitive analysis, refined information architecture, and implemented design standards that increased brand consistency and engagement. Successfully enhanced business value with an updated website addressing market trends and client needs.
Senior UX/UI Designer at SYNCSTREAM
January 1, 2023 - September 28, 2025Developed a mobile application for media content aggregation, employing user research and data insights to drive design decisions and improve usability. Utilized UX research methods, created user journeys, prototypes and conducted usability testing; incorporated feedback to create engaging and functional design solutions for the mobile app.
Creative Lead, UX/UI Design at MAGFAST
November 1, 2021 - September 28, 2025Managed UX/UI initiatives at a high-growth D2C startup with $5M annual revenue. Developed Investor Checkout System from a Human-Centered design approach for 150k consumers. Created wireframes to high-fidelity prototypes, optimizing the design to develop workflow and enhance customer needs.
Senior Creative Director at Flight Centre Travel Group
June 1, 2020 - September 28, 2025Provided strategic and content direction for a comprehensive overhaul of Liberty Travel’s UX/UI, partnering with cross-functional teams for design and engineering of a seamless user experience from initial engagement to inquiry. Included copywriting, imagery creation and evaluation, and messaging alignment, ensuring all design communicated the company’s value proposition with clarity and impact. Directed and mentored a cross-functional creative team, managing 7 direct and 11 indirect reports across 4 travel brands in omnichannel marketing. Created Independent by Liberty Travel's USA brand aesthetic and scaled it for the Canadian division to ensure consistency and usability for Travel Agents across North America. Implemented motion graphics and video promotions into the company's social branding and marketing strategies, enhancing brand recognition and customer engagement. Streamlined creative processes in collaboration with marketing and product teams, increasing stakeholder satisf
Senior Visual Designer / Art Director at Independent Designer + Onsite Contract Roles
October 1, 2015 - September 28, 2025Designed cross-platform campaigns for top media brands, enhancing user experience and increasing engagement across print, digital, and event channels. Developed pitch decks and sales assets for luxury clients like Apple, Piaget, and Cartier, supporting global brand expansion across 37 brands in 32 markets. Collaborated with cross-functional teams to produce video content, presentations, and print collateral.
Senior Visual Designer at Bon Appétit Magazine
August 1, 2011 - September 28, 2025Crafted and executed visual assets for interactive projects and print for Bon Appétit, engaging over 1.5M subscribers through compelling narratives and cohesive cross-platform content. Managed visual design creation for 4 culinary events attended by over 6,000, generating a comprehensive suite of marketing collateral, including ads, brochures, event signage, and promotional items.
Senior UX Design Lead at Vanguard Charitable
February 1, 2025 - PresentLead UX strategy and execution across the donor-advised fund portal and public website, enhancing experiences for thousands of philanthropic users. Directed redesigns (e.g., the “MyGiving” philanthropic goals) to align with brand standards, and improve usability, accessibility, and clarity. Brought on a project manager, implemented Agile sprints, and accelerated delivery. Conducted usability testing and stakeholder interviews to guide iterative improvements. Mentored offshore designers to elevate Figma skills, streamline workflows, and implement a scalable design system. Promoted UX best practices and design consistency across cross-functional teams to deliver intuitive and impactful solutions.
UX/UI Designer, Creative Lead and Founder at Left Hand Lab
June 1, 2020 - PresentLead end-to-end product and UX/UI design for multiple sectors, including healthcare and consumer goods, driving user engagement and satisfaction. Develop high-fidelity prototypes and interactive assets to facilitate cross-functional understanding and improve user flows. Engage in agile frameworks, collaborating with product managers, developers, engineers, and stakeholders to streamline design handoff and ensure brand consistency.
Art Director, UX/UI Design at The Philadelphia Inquirer
May 31, 2024 - September 28, 2025First contract period: Created and implemented website with product development team, delivering $1M in ad revenue and enhancing brand and user relationships from 11 chapter series. Developed interactive prototypes, optimized responsive UI, and produced developer-ready visual assets and UI components. Implemented ADA-compliant design practices to enhance user experience and accessibility. Produced motion graphics and design assets, maintaining visual consistency across digital platforms for clients, driving engagement and social impressions.
Art Director, UX/UI Design at The Philadelphia Inquirer
November 30, 2022 - September 28, 2025Second contract period: Focused on UX/UI for digital properties, delivering improved usability and engaging visual design across multiple initiatives.
Director of Design, UX/UI at ADFIRE HEALTH
June 30, 2023 - September 28, 2025Led the creation of a unified UX/UI and design system, consolidating multiple brand sites and driving a cohesive customer experience for evolving marketing healthcare brands. Conducted in-depth competitive analysis, refined information architecture, and implemented design standards that increased brand consistency and engagement. Updated website to address market trends and client needs.
Senior UX/UI Designer at SYNCSTREAM
January 31, 2023 - September 28, 2025Developed a mobile application for media content aggregation, employing user research and data insights to drive design decisions and improve usability. Created user journeys, prototypes, and conducted usability testing; iterated based on feedback to deliver engaging and functional design solutions for the mobile app.
Creative Lead, UX/UI Design at MAGFAST
November 30, 2021 - September 28, 2025Managed UX/UI initiatives at a high-growth D2C startup with $5M in annual revenue. Developed Investor Checkout System from a Human-Centered design approach for 150k consumers. Created wireframes to high-fidelity prototypes, optimizing workflows and enhancing customer needs.
Senior Creative Director at Flight Centre Travel Group
June 30, 2020 - September 28, 2025Provided strategic and content direction for a comprehensive overhaul of Liberty Travel’s UX/UI, partnering with cross-functional teams for design and engineering of a seamless user experience from initial engagement to inquiry. Included copywriting, imagery creation and evaluation, and messaging alignment to ensure brand value proposition clarity. Directed and mentored a cross-functional creative team across 4 travel brands in omnichannel marketing. Created Independent by Liberty Travel's USA brand aesthetic and scaled it for the Canadian division to ensure consistency for Travel Agents across North America. Implemented motion graphics and video promotions to enhance social branding and engagement. Streamlined creative processes with marketing and product teams, reducing scope creep by 30%.
Senior Visual Designer / Art Director at Independent Designer + Onsite Contract Roles
October 31, 2015 - September 28, 2025Designed cross-platform campaigns for top media brands, enhancing user experience and engagement across print, digital, and event channels. Developed pitch decks and sales assets for luxury clients like Apple, Piaget, and Cartier, supporting brand expansion across 37 brands in 32 markets. Collaborated with cross-functional teams to produce video content, presentations, and print collateral.
Senior Visual Designer at BON APPETIT MAGAZINE
August 31, 2011 - September 28, 2025Crafted visual assets for interactive projects and print, engaging over 1.5M subscribers. Managed visual design creation for culinary events, producing marketing collateral for 4 events attended by over 6,000 people.
Education
Bachelor of Science, Marketing + Business Administration at Millerville University of Pennsylvania
May 1, 1991 - August 18, 1995UX Design at General Assembly
January 4, 2021 - December 17, 2021Visual Design, Post Baccalaureate Degree at Parsons School of Design
September 8, 2003 - June 17, 2005Bachelor of Science (BS), Marketing and Business Administration at Millersville University of Pennsylvania
January 11, 2030 - September 28, 2025Post Baccalaureate Visual Design at Parsons School of Design, The New School
January 11, 2030 - September 28, 2025UX Design Bootcamp at General Assembly
January 11, 2030 - September 28, 2025Interactive Design Foundation Member at Interactive Design Foundation
January 11, 2030 - September 28, 2025UX/UI Classes, Workshops and Master Classes at Interactive Design Foundation
January 11, 2030 - September 28, 2025Bachelor of Science (BS), Marketing and Business Administration at Millersville University of Pennsylvania
January 11, 2030 - September 28, 2025Visual Design Post Baccalaureate at Parsons School of Design, The New School
January 11, 2030 - September 28, 2025Professional Development: UX Design Bootcamp at General Assembly
January 11, 2030 - September 28, 2025UX/UI Classes, Workshops and Master Classes at Interactive Design Foundation
January 11, 2030 - September 28, 2025Qualifications
UX/UI Classes, Workshops and Master Classes
January 11, 2030 - September 28, 2025Interactive Design Foundation Member
January 11, 2030 - September 28, 2025Industry Experience
Media & Entertainment, Travel & Hospitality, Healthcare, Government, Consumer Goods, Software & Internet, Non-Profit Organization, Professional Services
Experience Level
Expert
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