Coca Cola x Jack Daniels x @toastedbananabread_

Project Overview

A high-energy, aesthetic summer lifestyle video centered around casual, effortless social connection. The concept positions the product (Jack Daniel’s & Coca-Cola RTD) as the ultimate accessory for a “DIY Festival at the Park” picnic.

My Role: Concept, Filming & Editing

• Art Direction: Selected a vibrant, retro-leaning color palette (vibrant knitwear, classic red-and-white gingham) to make the black and red product packaging pop visually against a natural backdrop.
• Production & Videography: Filmed on-site using organic daylight to capture an authentic, trustworthy User-Generated Content (UGC) feel. Focused on dynamic, tactile movements (the can tab pop, macro food close-ups, and active choreography).
• Post-Production: Engineered a fast-paced, beat-synced edit optimized for short-form video platforms. Utilized a split-screen layout for an instant hook, integrated native text overlays, and layered snap-shutter sound effects to amplify engagement.