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Hi, I’m Lee — a results-driven Digital Marketing and SEO Executive with over 20 years of experience leading high-performance teams and driving organic growth for enterprise brands, including Entain (Ladbrokes, Coral, Foxy, Gala, bwin) and Auto Trader. I excel at deciphering complex search landscapes, leveraging AI-powered SEO, and guiding cross-functional teams to cohesive digital acquisitions. I’m passionate about blending cutting-edge AI tools with forensic SEO to maximize ROI and scale international strategies, while keeping a sharp focus on UX, data-driven decision making, and sustainable growth.…Hi, I’m Lee — a results-driven Digital Marketing and SEO Executive with over 20 years of experience leading high-performance teams and driving organic growth for enterprise brands, including Entain (Ladbrokes, Coral, Foxy, Gala, bwin) and Auto Trader. I excel at deciphering complex search landscapes, leveraging AI-powered SEO, and guiding cross-functional teams to cohesive digital acquisitions. I’m passionate about blending cutting-edge AI tools with forensic SEO to maximize ROI and scale international strategies, while keeping a sharp focus on UX, data-driven decision making, and sustainable growth.

Lee Beirne

Marketing Strategist, Growth Marketer, Content Producer, +2

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Hi, I’m Lee — a results-driven Digital Marketing and SEO Executive with over 20 years of experience leading high-performance teams and driving organic growth for enterprise brands, including Entain (Ladbrokes, Coral, Foxy, Gala, bwin) and Auto Trader. I excel at deciphering complex search landscapes, leveraging AI-powered SEO, and guiding cross-functional teams to cohesive digital acquisitions. I’m passionate about blending cutting-edge AI tools with forensic SEO to maximize ROI and scale international strategies, while keeping a sharp focus on UX, data-driven decision making, and sustainable growth.…Hi, I’m Lee — a results-driven Digital Marketing and SEO Executive with over 20 years of experience leading high-performance teams and driving organic growth for enterprise brands, including Entain (Ladbrokes, Coral, Foxy, Gala, bwin) and Auto Trader. I excel at deciphering complex search landscapes, leveraging AI-powered SEO, and guiding cross-functional teams to cohesive digital acquisitions. I’m passionate about blending cutting-edge AI tools with forensic SEO to maximize ROI and scale international strategies, while keeping a sharp focus on UX, data-driven decision making, and sustainable growth.

Available to hire

Hi, I’m Lee — a results-driven Digital Marketing and SEO Executive with over 20 years of experience leading high-performance teams and driving organic growth for enterprise brands, including Entain (Ladbrokes, Coral, Foxy, Gala, bwin) and Auto Trader. I excel at deciphering complex search landscapes, leveraging AI-powered SEO, and guiding cross-functional teams to cohesive digital acquisitions. I’m passionate about blending cutting-edge AI tools with forensic SEO to maximize ROI and scale international strategies, while keeping a sharp focus on UX, data-driven decision making, and sustainable growth.

Skills

SEO

Brand Identity

Data Visualization

Experience Level

SEO

Expert

Brand Identity

Expert

Data Visualization

Expert

Language

English

Fluent

Spanish; Castilian

Beginner

Work Experience

AI SEO Consultant at Freelance Global

September 1, 2024 - Present

Providing highly specialized, AI-powered SEO consulting for enterprise clients across the iGaming, finance, and auto-trader sectors. Customizing data-driven solutions to scale operations and output.

Head of SEO at Entain (Ladbrokes & Coral)

July 1, 2019 - September 30, 2024

Rebuilt and executed comprehensive SEO and ASO strategies for Ladbrokes and Coral, capturing substantial market share in highly competitive verticals.

Head of Digital at Nationwide Finance

January 1, 2018 - July 31, 2019

Directed a comprehensive digital marketing transformation, prioritizing UX/UI improvements and data-driven optimization to boost online conversions.

SEO Consultant at Freelance

January 1, 2012 - December 31, 2018

Contract SEO consulting focusing on B2B clients and enterprise-scale projects, helping clients grow organic visibility and qualified traffic.

Senior SEO Executive at Auto Trader

January 1, 2012 - December 31, 2012

Formulated and executed digital marketing and SEO strategies for automotive dealers and manufacturers, aligning with product launches and promotions.

Senior SEO Executive at GForces Web Management

November 1, 2010 - November 30, 2011

Built and managed online strategies for a large portfolio of car retailers, delivering measurable improvements in organic visibility and conversions.

SEO & SEM Manager (Contract) at Global Visas

July 1, 2009 - July 31, 2010

Led SEO/SEM initiatives for a global immigration client base, focusing on architectural site changes, migrations, and performance optimization.

Senior SEO Manager at Slingshot Media

June 1, 1997 - April 30, 2009

Directed SEO and search marketing for major automotive players in a high-velocity agency environment, balancing technical excellence with client-facing delivery.