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Hello! I’m Serena Allison, a creative social media professional focused on turning ideas into engaging online experiences. With 2+ years managing content, analytics, and campaigns across Instagram and TikTok. I’ve helped brands and organizations grow their online presence through thoughtful strategy, compelling visuals, and data-driven decision-making. I blend graphic design, video editing, and analytics to align social efforts with branding and marketing goals. I enjoy collaborating with cross-functional teams, turning insights into action, and delivering results that strengthen engagement and reach.…Hello! I’m Serena Allison, a creative social media professional focused on turning ideas into engaging online experiences. With 2+ years managing content, analytics, and campaigns across Instagram and TikTok. I’ve helped brands and organizations grow their online presence through thoughtful strategy, compelling visuals, and data-driven decision-making. I blend graphic design, video editing, and analytics to align social efforts with branding and marketing goals. I enjoy collaborating with cross-functional teams, turning insights into action, and delivering results that strengthen engagement and reach.

Serena Allison

Social Media Manager, Data Analyst, Content Creator, +2

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Hello! I’m Serena Allison, a creative social media professional focused on turning ideas into engaging online experiences. With 2+ years managing content, analytics, and campaigns across Instagram and TikTok. I’ve helped brands and organizations grow their online presence through thoughtful strategy, compelling visuals, and data-driven decision-making. I blend graphic design, video editing, and analytics to align social efforts with branding and marketing goals. I enjoy collaborating with cross-functional teams, turning insights into action, and delivering results that strengthen engagement and reach.…Hello! I’m Serena Allison, a creative social media professional focused on turning ideas into engaging online experiences. With 2+ years managing content, analytics, and campaigns across Instagram and TikTok. I’ve helped brands and organizations grow their online presence through thoughtful strategy, compelling visuals, and data-driven decision-making. I blend graphic design, video editing, and analytics to align social efforts with branding and marketing goals. I enjoy collaborating with cross-functional teams, turning insights into action, and delivering results that strengthen engagement and reach.

Available to hire

Hello! I’m Serena Allison, a creative social media professional focused on turning ideas into engaging online experiences. With 2+ years managing content, analytics, and campaigns across Instagram and TikTok. I’ve helped brands and organizations grow their online presence through thoughtful strategy, compelling visuals, and data-driven decision-making.

I blend graphic design, video editing, and analytics to align social efforts with branding and marketing goals. I enjoy collaborating with cross-functional teams, turning insights into action, and delivering results that strengthen engagement and reach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Post Closing Assistant at Clear Skies Title Agency

May 1, 2025 - Present

Maintained precise documentation and digital records, ensuring accuracy and regulatory compliance. Collaborated with cross-functional teams to streamline communication and workflow processes. Applied organizational and analytical skills to track activities, identify delays, and propose process improvements. Supported data archiving and managed confidential records using Google Suite and Excel. Improved file tracking systems, demonstrating meticulous attention to detail and process optimization.

Data Analyst (Freelance Projects) at Freelance Projects

January 1, 2024 - Present

Analyzed datasets and built interactive dashboards using Power BI, Excel, and Tableau to inform digital strategies. Applied SQL for data extraction and transformation to support data-driven decision-making for marketing initiatives. Automated reporting and presented insights to clients, aiding in campaign adjustments and performance monitoring. Created KPIs and visualizations to track engagement and campaign effectiveness across platforms. Recommended strategies based on data analysis to enhance audience engagement and digital presence.

Teacher’s Assistant at The Learning Experience - Union, NJ

April 1, 2022 - Present

Assisted in developing and adapting lesson plans using data-driven insights to enhance engagement and learning outcomes. Maintained organized digital records and supported document management for classroom activities. Communicated effectively with parents and staff, fostering positive relationships and clear information sharing. Participated in team discussions to share strategies and support collaborative problem-solving. Applied digital tools to track and report on student progress, demonstrating attention to detail and organization.

Personal Assistant & Social Media Manager at Montclair State University

January 1, 2021 - December 1, 2022

Designed and executed social media strategies to increase engagement and align with university branding. Created and scheduled content across platforms, utilizing graphic design and video editing skills. Tracked engagement metrics, analyzed performance data, and adjusted strategies for optimal results. Managed event promotion campaigns and collaborated with departments for integrated messaging. Proofread and edited content to ensure clarity, accuracy, and adherence to brand guidelines. Maintained databases, managed communications, and supported virtual event technology and moderation. Fostered relationships with stakeholders and supported influencer collaborations for event promotion.