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I'm Serena Holmes, an award-winning marketing and events professional with extensive experience in business operations, leadership, process improvement, project management, budgeting, and team collaboration. I oversee a multi-million-dollar portfolio of events and campaigns and bring deep experience across broadcast, event hosting, and podcasting, leveraging a wide range of media, platforms, and venues. I excel at building inclusive, high-performing cross-functional teams, identifying risks, and delivering strategic initiatives that drive growth and client satisfaction. I’m passionate about continuous improvement, delivering high-impact experiences, and fostering strong client relationships that fuel retention and expansion.…I'm Serena Holmes, an award-winning marketing and events professional with extensive experience in business operations, leadership, process improvement, project management, budgeting, and team collaboration. I oversee a multi-million-dollar portfolio of events and campaigns and bring deep experience across broadcast, event hosting, and podcasting, leveraging a wide range of media, platforms, and venues. I excel at building inclusive, high-performing cross-functional teams, identifying risks, and delivering strategic initiatives that drive growth and client satisfaction. I’m passionate about continuous improvement, delivering high-impact experiences, and fostering strong client relationships that fuel retention and expansion.

Serena Holmes

Project Manager, Production Manager, Creative Director, +2

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I'm Serena Holmes, an award-winning marketing and events professional with extensive experience in business operations, leadership, process improvement, project management, budgeting, and team collaboration. I oversee a multi-million-dollar portfolio of events and campaigns and bring deep experience across broadcast, event hosting, and podcasting, leveraging a wide range of media, platforms, and venues. I excel at building inclusive, high-performing cross-functional teams, identifying risks, and delivering strategic initiatives that drive growth and client satisfaction. I’m passionate about continuous improvement, delivering high-impact experiences, and fostering strong client relationships that fuel retention and expansion.…I'm Serena Holmes, an award-winning marketing and events professional with extensive experience in business operations, leadership, process improvement, project management, budgeting, and team collaboration. I oversee a multi-million-dollar portfolio of events and campaigns and bring deep experience across broadcast, event hosting, and podcasting, leveraging a wide range of media, platforms, and venues. I excel at building inclusive, high-performing cross-functional teams, identifying risks, and delivering strategic initiatives that drive growth and client satisfaction. I’m passionate about continuous improvement, delivering high-impact experiences, and fostering strong client relationships that fuel retention and expansion.

Available to hire

I’m Serena Holmes, an award-winning marketing and events professional with extensive experience in business operations, leadership, process improvement, project management, budgeting, and team collaboration. I oversee a multi-million-dollar portfolio of events and campaigns and bring deep experience across broadcast, event hosting, and podcasting, leveraging a wide range of media, platforms, and venues.

I excel at building inclusive, high-performing cross-functional teams, identifying risks, and delivering strategic initiatives that drive growth and client satisfaction. I’m passionate about continuous improvement, delivering high-impact experiences, and fostering strong client relationships that fuel retention and expansion.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Business Coach at The Wealth Club

January 1, 2024 - Present

Manage a diverse portfolio of clients, lead group coaching calls and one-on-one consultations focused on business operations and growth strategies; provide mentoring, training, and program development to maximize client performance and scale.

Licensed REALTOR® at New Era Real Estate Brokerage

October 1, 2024 - Present

Manage multiple clients through home purchase/sales; develop marketing materials and sales strategies; built social media presence and email database to generate leads.

Managing Director at Tigris Events Inc.

January 1, 2024 - October 11, 2025

Strategic management across marketing, operations, and sales; led a team of 10 full-time staff and 2,200 events staff across North America; developed annual planning methodology; owned customer experience; attracted new clients; recruited/trained teams; conceptualized and executed complex events and campaigns.

Licensed REALTOR® at eXp Realty Brokerage Of Canada Inc.

January 1, 2024 - October 11, 2025

Developed relationships with clients to assist in the purchase and/or sale of homes; built marketing systems and promoted services to a personal/professional network; launched podcast.

Licensed REALTOR® at Harvey Kalles Real Estate Brokerage

October 1, 2022 - October 11, 2025

Real estate practice; built networks; marketing; integrated real estate services; began marketing systems and social media presence; communications with database.

Account Director at Tigris Events Inc.

January 1, 2014 - October 11, 2025

Oversaw day-to-day requirements of the agency including pitching new clients, driving sales, and managing account managers/coordinators responsible for planning and executing our events. Created account strategies, led projects from conceptualization to execution, and wrap up. Supervised staff and projects, motivating and mentoring event managers to hit goals.

Account Manager at Tigris Events Inc.

January 1, 2008 - October 11, 2025

Spearheaded the planning/executing for most client events, compiling data to complete post-event reports, and issued payroll to events staff on a bi-weekly basis. Met deadlines while managing project budgets and created templates for comprehensive event protocols to train staff and detailed post-event reports.

Managing Director at Tigris Events Inc.

December 31, 2024 - October 11, 2025

Strategic management in marketing, operations, and sales; led a team of 10 full-time staff and 2,200 events staff across North America; owned the overall customer experience, built client-centric processes, and proactively developed growth opportunities; sourced and mentored cross-functional teams and delivered integrated event solutions.

Account Director at Tigris Events Inc.

December 31, 2014 - October 11, 2025

Oversaw day-to-day agency requirements, pitched new clients, drove sales, and managed account managers/coordinators; led projects from concept to execution and mentored staff to hit goals; completed a buyout and delivered hundreds of events and campaigns.

Account Manager at Tigris Events Inc.

December 31, 2008 - October 11, 2025

Spearheaded planning and execution for client events, managed budgets, produced post-event reports, and trained staff; created event protocols and templates to ensure consistency and quality.

Business Coach at The Wealth Club

January 1, 2024 - Present

Managed a diverse portfolio of clients; led group coaching calls and one-on-one consultations focused on business operations and growth strategies; provided mentoring and training and developed programs to maximize client success.

Licensed REALTOR® at New Era Real Estate Brokerage

October 1, 2024 - Present

Managed multiple clients, assisting with the purchase and/or sale of homes; built marketing materials and strategies for prospecting and sales; developed a strong social media presence and email database; launched a podcast to enhance thought leadership.

Licensed REALTOR® at eXp Realty Brokerage Of Canada Inc.

December 31, 2024 - October 11, 2025

Developed relationships with clients to assist with home purchases/sales; built marketing systems; leveraged networks to grow business.

Licensed REALTOR® at Harvey Kalles Real Estate Brokerage

October 1, 2022 - October 11, 2025

Real estate practice while building marketing systems, social media presence, and client outreach.