I create intuitive products that make complex systems feel human. From B2B SaaS to telehealth, I start with tangible user needs and deliver measurable business and operational results.

Serena Suh

I create intuitive products that make complex systems feel human. From B2B SaaS to telehealth, I start with tangible user needs and deliver measurable business and operational results.

Available to hire

I create intuitive products that make complex systems feel human. From B2B SaaS to telehealth, I start with tangible user needs and deliver measurable business and operational results.

Language

English
Fluent
Korean
Advanced

Work Experience

Product Designer at Self-Employed / Independent Contractor
October 1, 2021 - Present
Design consultant with startups and growing teams, focusing on clarity, usability, and measurable impact across UX and operations. Engaged with Culinary Health to design an end-to-end onboarding workflow integrating insurance verification and patient intake, reducing onboarding time from weeks to minutes while ensuring HIPAA-compliant data handling. Partnered with Culture+ by Softway Solutions on an automated, self-service client dashboard that consolidates data and reduces operational turnaround times. Supported DraftKings as a GTM designer, refining UI patterns and adapting the design system for mobile and web MVP.
Lead Product Designer at Ephemeral Tattoo
May 5, 2023 - July 29, 2024
As UX Lead for multiple growth-focused initiatives, led the end-to-end redesign of an internal appointment management platform, consolidating scheduling, client records, and inventory into a single system. Reduced manual data entry by over 70%, improving appointment consistency and quality across U.S. studio locations. Led user research initiatives to bring customer insights into daily product decisions, collaborating closely with engineers, product managers, and the C-suite.
Guest Relations & Internal Innovation Specialist at The Alinea Group
September 16, 2019 - December 28, 2020
Over saw guest journeys across five dining concepts, including three Michelin-starred venues, facilitating 50+ daily communications to uphold a premium brand experience. Consulted on reservation workflows and shared frontline insights to improve operations.
Michelin Line Chef at Parachute
September 1, 2018 - September 9, 2019
Executed high-volume service in a Michelin-starred kitchen where precision and consistency were non-negotiable. Collaborated daily with a diverse team under high-pressure, building a foundation in process optimization, communication, and cross-functional execution that informs my product design work today.

Education

Bachelor of Arts in Anthropology at Wheaton College
August 11, 2014 - May 4, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Travel & Hospitality

Hire a Product Designer

We have the best product designer experts on Twine. Hire a product designer in New York today.