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I’m a creative, art director, and designer who blends artistry with strategic thinking to craft visually compelling narratives. Over eight years, I’ve turned ideas into powerful visual stories across advertising, key visuals, and creative direction. I thrive on exploration, innovation, and the belief that every project is an opportunity to create art that resonates with audiences. Driven by collaboration and craft, I lead teams to deliver high-quality work on time, while pushing boundaries and nurturing talent. I aim to build lasting brand experiences through thoughtful concepting, storytelling, and execution that connects with people on an emotional level.…I’m a creative, art director, and designer who blends artistry with strategic thinking to craft visually compelling narratives. Over eight years, I’ve turned ideas into powerful visual stories across advertising, key visuals, and creative direction. I thrive on exploration, innovation, and the belief that every project is an opportunity to create art that resonates with audiences. Driven by collaboration and craft, I lead teams to deliver high-quality work on time, while pushing boundaries and nurturing talent. I aim to build lasting brand experiences through thoughtful concepting, storytelling, and execution that connects with people on an emotional level.

Serene Yeap

1st Assistant Director, 2nd Assistant Director, Art Director, +5

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I’m a creative, art director, and designer who blends artistry with strategic thinking to craft visually compelling narratives. Over eight years, I’ve turned ideas into powerful visual stories across advertising, key visuals, and creative direction. I thrive on exploration, innovation, and the belief that every project is an opportunity to create art that resonates with audiences. Driven by collaboration and craft, I lead teams to deliver high-quality work on time, while pushing boundaries and nurturing talent. I aim to build lasting brand experiences through thoughtful concepting, storytelling, and execution that connects with people on an emotional level.…I’m a creative, art director, and designer who blends artistry with strategic thinking to craft visually compelling narratives. Over eight years, I’ve turned ideas into powerful visual stories across advertising, key visuals, and creative direction. I thrive on exploration, innovation, and the belief that every project is an opportunity to create art that resonates with audiences. Driven by collaboration and craft, I lead teams to deliver high-quality work on time, while pushing boundaries and nurturing talent. I aim to build lasting brand experiences through thoughtful concepting, storytelling, and execution that connects with people on an emotional level.

Available to hire

I’m a creative, art director, and designer who blends artistry with strategic thinking to craft visually compelling narratives. Over eight years, I’ve turned ideas into powerful visual stories across advertising, key visuals, and creative direction. I thrive on exploration, innovation, and the belief that every project is an opportunity to create art that resonates with audiences.

Driven by collaboration and craft, I lead teams to deliver high-quality work on time, while pushing boundaries and nurturing talent. I aim to build lasting brand experiences through thoughtful concepting, storytelling, and execution that connects with people on an emotional level.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Malay

Intermediate

Chinese

Fluent

Work Experience

Senior Designer (2 Years Contract) at 42Technology

July 1, 2021 - July 1, 2021

Managed key brands including McDonald's, Anmum Essential, Lotus's, Eucerin, and Nano White, delivering impactful campaigns. Led McDonald's social media strategy, securing a one-year contract extension through innovative campaign ideas and client satisfaction. Developed and pitched tailored campaign solutions, aligning creative strategies with client objectives while ensuring measurable impact. Produced actionable reports and insights, guiding the design team and fostering cross-department collaboration for seamless execution and optimal campaign performance.

Junior Art Director at MindMade Creative

March 31, 2023 - March 31, 2023

Supported art direction across campaigns, contributing to concept development and execution. Collaborated with marketing teams to deliver compelling creative solutions and maintain brand consistency.

Project Coordinator (Creative Marketing) at Xu Run Trading & Marketing

November 30, 2018 - November 30, 2018

Coordinated creative marketing projects, bridging design and marketing teams, ensuring timely delivery and alignment with client objectives.

Multimedia & Graphic Designer at Xu Run Trading & Marketing

December 31, 2017 - December 31, 2017

Created multimedia and graphic design assets for campaigns, collaborating with clients and internal teams to deliver impactful visuals.

Art Director at Shuttlerock

June 30, 2024 - June 30, 2024

Strengthened client trust with high-quality ad production for the US Open campaign; secured long-term brand partnerships with Villa Maria, Palmers, Twang, and AlgaeCal. Managed APAC accounts including Dove, Vaseline, Artline, Lifesaver, Domestos and Heinz. Directed creative strategy and execution for campaigns including Dove's Summer Smooth Move and Vaseline's Live Your Best Lips activations; led a large digital campaign with 38.2M impressions, surpassing KPI. Collaborated with web developers and 3D artists to create Bai’s commercial and hospitality website.

Senior Digital Art Director at Reborn

June 1, 2024 - October 31, 2025

Lead digital art direction for regional and global campaigns; oversee end-to-end creative processes, mentor teams, and ensure top-tier visual storytelling and production quality. Portfolio available online.

Senior Designer at 42Technology

July 1, 2021 - July 1, 2021

Digital Art Director at REBORN

June 1, 2024 - October 31, 2025

Lead digital art direction for brand campaigns, collaborating with cross-functional teams to deliver compelling visuals and optimized digital experiences for multiple markets.