Serene Yeap
I’m a creative, art director, and designer who blends artistry with strategic thinking to craft visually compelling narratives.
About
I’m a creative, art director, and designer who blends artistry with strategic thinking to craft visually compelling narratives. Over eight years, I’ve turned ideas into powerful visual stories across advertising, key visuals, and creative direction. I thrive on exploration, innovation, and the belief that every project is an opportunity to create art that resonates with audiences.
Driven by collaboration and craft, I lead teams to deliver high-quality work on time, while pushing boundaries and nurturing talent. I aim to build lasting brand experiences through thoughtful concepting, storytelling, and execution that connects with people on an emotional level.
- 1 year's experience
- Joined July 2024
Languages
- EnglishAdvanced
- MalayIntermediate
- ChineseFluent
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Software & Internet
- Other
- Education
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Work experience· 8 roles
Strengthened client trust with high-quality ad production for the US Open campaign; secured long-term brand partnerships with Villa Maria, Palmers, Twang, and AlgaeCal. Managed APAC accounts including Dove, Vaseline, Artline, Lifesaver, Domestos and Heinz. Directed creative strategy and execution for campaigns including Dove's Summer Smooth Move and Vaseline's Live Your Best Lips activations; led a large digital campaign with 38.2M impressions, surpassing KPI. Collaborated with web developers and 3D artists to create Bai’s commercial and hospitality website.
Lead digital art direction for brand campaigns, collaborating with cross-functional teams to deliver compelling visuals and optimized digital experiences for multiple markets.
Lead digital art direction for regional and global campaigns; oversee end-to-end creative processes, mentor teams, and ensure top-tier visual storytelling and production quality. Portfolio available online.
Education
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