Flame-Grilled Burger | Spec Ad for Burger King

Sergey Laptev
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Unofficial spec ad made for my portfolio. Not affiliated with Burger King.

The goal: a 9:16 food reel that sells the burger in the first second. No voiceover, no text until the end card.

What happens: cheese melts on a patty over open flame, buns toast, the burger builds layer by layer on the beat, sauce pours, then the first bite with a cheese pull. 17 seconds.

My part: concept, shot list, AI generation of the food shots (Seedream + Seedance), editing on a 121 bpm beat grid, color, sound design and mix (-14 LUFS). Music and fire overlays from Mixkit.