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I have a strong background in automating GTM processes and at a previous series A->B startup in Boston, I've helped to: 1) build a custom backend integration between CRM (salesforce) and an inventory tracking software, which helped save manual workhours by 30% 2) build custom lemlist flows to automate outreach 3) utilise tools like Zapier, PowerAutomate and Salesforce flows to automate business processes 4) build bots to scrape for high signal news for lead generation I am more than comfortable and proficient working in a remote environment, even working EST hours if needed.…I have a strong background in automating GTM processes and at a previous series A->B startup in Boston, I've helped to: 1) build a custom backend integration between CRM (salesforce) and an inventory tracking software, which helped save manual workhours by 30% 2) build custom lemlist flows to automate outreach 3) utilise tools like Zapier, PowerAutomate and Salesforce flows to automate business processes 4) build bots to scrape for high signal news for lead generation I am more than comfortable and proficient working in a remote environment, even working EST hours if needed.

Seth Lee Xuan Kai

Marketing Automation Specialist, Web Developer, Full Stack Developer, +3

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I have a strong background in automating GTM processes and at a previous series A->B startup in Boston, I've helped to: 1) build a custom backend integration between CRM (salesforce) and an inventory tracking software, which helped save manual workhours by 30% 2) build custom lemlist flows to automate outreach 3) utilise tools like Zapier, PowerAutomate and Salesforce flows to automate business processes 4) build bots to scrape for high signal news for lead generation I am more than comfortable and proficient working in a remote environment, even working EST hours if needed.…I have a strong background in automating GTM processes and at a previous series A->B startup in Boston, I've helped to: 1) build a custom backend integration between CRM (salesforce) and an inventory tracking software, which helped save manual workhours by 30% 2) build custom lemlist flows to automate outreach 3) utilise tools like Zapier, PowerAutomate and Salesforce flows to automate business processes 4) build bots to scrape for high signal news for lead generation I am more than comfortable and proficient working in a remote environment, even working EST hours if needed.

Available to hire

Singapore, Singapore

I have a strong background in automating GTM processes and at a previous series A->B startup in Boston, I’ve helped to:

build a custom backend integration between CRM (salesforce) and an inventory tracking software, which helped save manual workhours by 30%
build custom lemlist flows to automate outreach
utilise tools like Zapier, PowerAutomate and Salesforce flows to automate business processes
build bots to scrape for high signal news for lead generation

I am more than comfortable and proficient working in a remote environment, even working EST hours if needed.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Co-Founder at Tangled

September 1, 2025 - October 1, 2025

Co-founded a Singapore-based social networking app. Built an MVP and launched in two weeks. Onboarded 100 users and maintained a tight feedback loop to iterate on the product. Executed grassroots user acquisition strategies to onboard the first active users immediately post-launch.

GTM Engineer at Epicore Biosystems

July 1, 2024 - September 1, 2025

Developed a signal-to-lead engine by building a Slack bot that scours the web daily for high-signal news relevant to sales leads. Built a backend integration between Salesforce and Inow to improve inventory tracking. Served as the bridge between Sales and Technical teams, translating technical requirements into business value. Automated several key business processes using Zapier, Power Automate, and Salesforce flows.

Software Engineer at GXS Bank

January 1, 2024 - July 1, 2024

Automated a serverless file upload solution using AWS Lambda, enabling privileged users to upload files to an API and S3 bucket, increasing team efficiency by 20%. Implemented automated daily detection of container vulnerabilities with an AWS Lambda-based tool, integrated with Jira for ticket creation and Slack for alerts, increasing vulnerability identification efficiency by 30%. Automated AMI cleanup by creating an AWS Lambda that deletes old AMIs, reducing manual work hours by 80%.

Software Engineer at Mavericks Consulting

June 1, 2023 - December 1, 2023

Automated End-to-End tests by setting up Cypress framework for web app automated testing, increasing feature delivery efficiency by 30%. Led Condo App full-stack development including user password reset via deep linking, booking management, profile page, and facilities browsing for mobile and web apps. Practiced Scrum, acted as Scrum Master for a sprint and coordinated with other departments to push for more tickets.