Hi, I’m Seven James, an experiential marketing and events leader with 6+ years delivering large-scale brand activations, corporate events, and integrated influencer campaigns. I own end-to-end strategy and execution, manage multi-million budgets, and drive measurable engagement by connecting brand, audience, and growth objectives across B2B, B2C, and internal programs.\n\nI excel at cross-functional leadership, vendor and agency management, and creating immersive experiences that fuse brand storytelling with business impact. I thrive on building scalable programs, optimizing ROI, and translating data-driven insights into improvements for future events.

Seven James

Hi, I’m Seven James, an experiential marketing and events leader with 6+ years delivering large-scale brand activations, corporate events, and integrated influencer campaigns. I own end-to-end strategy and execution, manage multi-million budgets, and drive measurable engagement by connecting brand, audience, and growth objectives across B2B, B2C, and internal programs.\n\nI excel at cross-functional leadership, vendor and agency management, and creating immersive experiences that fuse brand storytelling with business impact. I thrive on building scalable programs, optimizing ROI, and translating data-driven insights into improvements for future events.

Available to hire

Hi, I’m Seven James, an experiential marketing and events leader with 6+ years delivering large-scale brand activations, corporate events, and integrated influencer campaigns. I own end-to-end strategy and execution, manage multi-million budgets, and drive measurable engagement by connecting brand, audience, and growth objectives across B2B, B2C, and internal programs.\n\nI excel at cross-functional leadership, vendor and agency management, and creating immersive experiences that fuse brand storytelling with business impact. I thrive on building scalable programs, optimizing ROI, and translating data-driven insights into improvements for future events.

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Work Experience

Head of Employee Experience at Groundfloor Finance
March 1, 2025 - March 1, 2026
Owned end-to-end execution of a multi-site corporate events program, delivering high-visibility virtual and in-person experiences for executive leadership and company-wide audiences with budgets exceeding $750K. Drove program operations across concurrent events, building scalable project plans, run-of-show frameworks, and aligning cross-functional stakeholders across leadership, marketing, and operations. Led full event infrastructure including vendor strategy, A/V production, speaker management, and procurement (contracts, POs, onboarding), ensuring operational efficiency and consistent delivery standards. Established standardized workflows and performance tracking, measuring attendance, engagement, and program reach to optimize event ROI and inform executive decision-making.
Senior Specialist, Meetings & Events at The Home Depot
August 1, 2024 - March 1, 2025
Directed end-to-end strategy and execution of 15+ annual corporate meetings, conferences, and internal activations, managing budgets up to $500K with 100% on-time and on-budget delivery. Led cross-functional collaboration with executive leadership, marketing, and operations teams to align event objectives with business goals, increasing stakeholder satisfaction and engagement by 25%+. Negotiated vendor and venue contracts exceeding $1M annually, achieving up to 30–50% cost savings while maintaining premium event quality and service delivery. Oversaw full event lifecycle including logistics, registration, on-site execution, and post-event reporting, improving operational efficiency and attendee experience scores by 20%+.
Experiential Event Producer (Contract Roles) at Chobani x La Colombe
March 1, 2026 - April 1, 2026
Led concept development and execution of a multi-location retail experiential sampling activation across Atlanta, designing full strategy including consumer journey, brand integration, and physical footprint. Developed a 40+ page brand ambassador training and activation playbook outlining product education, engagement strategy, and execution standards. Managed end-to-end logistics and production for multi-day activations, reaching 3,000+ consumers while ensuring alignment across brand stakeholders, field teams, and ambassadors. Oversaw on-site execution and delivery, maintaining high-quality engagement and brand consistency across all activations.
Event Producer (Contract Roles) at Grow Marketing
April 1, 2025 - August 1, 2025
Dalton, GA — Executed a 3-day experiential product launch for a data center client attended by 500+ industry leaders. Managed end-to-end production including venue logistics, vendor coordination, security, and scheduling. Directed on-site teams and production crews to ensure brand consistency and engagement. Led real-time problem solving and contingency planning to maintain schedule integrity.
Event Producer (Contract Roles) at Sephora - SEPHORiA
September 27, 2024 - September 28, 2024
Supported production for large-scale experiential event with 8,000+ attendees across multiple activations and stages. Managed stage transitions, demos, masterclasses, and interactive brand installations. Coordinated backstage operations and maintained flow between programming elements. Partnered with vendors, talent, and brand teams to ensure seamless execution.
Event Producer (Contract Roles) at Revolt World
September 20, 2024 - September 22, 2024
Supported production for multi-day cultural festival featuring live performances and large-scale brand activations. Managed stage setup, technical logistics, and equipment coordination. Coordinated with artists and speakers to ensure smooth programming. Maintained responsiveness in a high-volume live production environment.
Manager, Influencer Partnerships at AbbVie
August 1, 2023 - August 1, 2024
Led end-to-end influencer marketing strategy and execution for multi-brand portfolio, driving integrated campaigns across consumer and HCP audiences aligned with brand, PR, legal, and media objectives. Directed influencer planning for key launches, tentpole campaigns, and always-on programs, delivering high-impact content that reached 500K+ audiences and strengthened brand positioning within the aesthetics category. Managed cross-functional collaboration with Brand, PR, Legal/MLRC, Social, Paid Media, and Affiliate teams, serving as the central point of alignment to ensure compliant, on-time campaign execution. Oversaw agency and influencer partner management, providing strategic direction, vetting talent, and optimizing performance while maintaining brand integrity and regulatory compliance.
Manager, Marketing and Strategy-Experiential Events at Walmart
February 1, 2022 - August 1, 2023
Built and owned enterprise-wide experiential marketing strategy across B2B, B2C, internal, and consumer-facing events, aligning experiences with brand positioning, business objectives, and long-term growth initiatives. Directed end-to-end execution of high-visibility experiential campaigns, integrating influencer marketing, in-store activations, and digital experiences, reaching 100K+ consumers while overseeing the full attendee journey from concept through post-event analysis. Established scalable frameworks, playbooks, and measurement systems to standardize planning, execution, and performance tracking, improving operational efficiency and consistency across programs. Led vendor, agency, and talent strategy, including selection, contract negotiation, and ongoing partner management, managing multimillion-dollar budgets and delivering up to 40% in cost savings without compromising experience quality.
Events & Experiences Coordinator at Burberry
January 1, 2020 - February 1, 2022
Lead and execute high-impact brand activations and events across the US, Mexico, Canada and Brazil. Partner with global headquarters to localize international brand programs ensuring alignment with Burberry’s brand image while adapting them to regional needs. Oversee all aspects of event logistics, including vendor sourcing, venue management, production timelines, staffing and on-site execution from start to finish. Manage event budgets, negotiate vendor contracts, and oversee invoices and payments in a timely manner, ensuring cost-efficiency.

Education

Master of Arts (MA) in Communications Studies at University of North Carolina at Charlotte
January 11, 2030 - April 24, 2026

Qualifications

Certified Revenue Cycle Representative
January 11, 2030 - April 24, 2026
PMP Certified
January 11, 2030 - April 24, 2026
Certified HR Generalist (SHRM)
January 11, 2030 - April 24, 2026

Industry Experience

Retail, Consumer Goods, Healthcare, Manufacturing, Media & Entertainment