I am a Marketing & Brand Communication Manager with over 8 years of experience working across luxury, beauty, fragrance, lifestyle, and creative industries, with a strong focus on brand storytelling, digital communication, and project management. I have led and coordinated international marketing and communication projects for premium and luxury brands, collaborating closely with creative directors, master perfumers, designers, agencies, and C-level stakeholders. My work spans brand positioning, content strategy, social media management, launch campaigns, and experiential projects, often in complex, multi-market environments. Most recently, I have been working within the luxury fragrance and olfactory branding sector, where I manage end-to-end marketing activities: from strategic narrative and visual direction to operational execution, client communication, and cross-functional coordination. I am used to handling projects that require both creative sensitivity and strong organizational skills, ensuring consistency between brand vision, execution, and business objectives. What sets me apart is my ability to bridge strategy and execution. I don’t just create content — I build coherent brand stories, translate abstract concepts into clear communication, and manage projects with precision, deadlines, and attention to detail. I work comfortably in international contexts, am fluent in multiple languages, and understand how to adapt tone, messaging, and visuals to different markets and audiences. I am particularly strong in: • Brand & communication strategy • Social media and content direction (B2B & B2C) • Storytelling for luxury and premium brands • Project & stakeholder management • International and cross-cultural collaboration Clients value me for my strategic mindset, reliability, and refined aesthetic sense, as well as my ability to quickly understand a brand’s DNA and translate it into impactful communication.

Julija Gorina

I am a Marketing & Brand Communication Manager with over 8 years of experience working across luxury, beauty, fragrance, lifestyle, and creative industries, with a strong focus on brand storytelling, digital communication, and project management. I have led and coordinated international marketing and communication projects for premium and luxury brands, collaborating closely with creative directors, master perfumers, designers, agencies, and C-level stakeholders. My work spans brand positioning, content strategy, social media management, launch campaigns, and experiential projects, often in complex, multi-market environments. Most recently, I have been working within the luxury fragrance and olfactory branding sector, where I manage end-to-end marketing activities: from strategic narrative and visual direction to operational execution, client communication, and cross-functional coordination. I am used to handling projects that require both creative sensitivity and strong organizational skills, ensuring consistency between brand vision, execution, and business objectives. What sets me apart is my ability to bridge strategy and execution. I don’t just create content — I build coherent brand stories, translate abstract concepts into clear communication, and manage projects with precision, deadlines, and attention to detail. I work comfortably in international contexts, am fluent in multiple languages, and understand how to adapt tone, messaging, and visuals to different markets and audiences. I am particularly strong in: • Brand & communication strategy • Social media and content direction (B2B & B2C) • Storytelling for luxury and premium brands • Project & stakeholder management • International and cross-cultural collaboration Clients value me for my strategic mindset, reliability, and refined aesthetic sense, as well as my ability to quickly understand a brand’s DNA and translate it into impactful communication.

Available to hire

I am a Marketing & Brand Communication Manager with over 8 years of experience working across luxury, beauty, fragrance, lifestyle, and creative industries, with a strong focus on brand storytelling, digital communication, and project management.

I have led and coordinated international marketing and communication projects for premium and luxury brands, collaborating closely with creative directors, master perfumers, designers, agencies, and C-level stakeholders. My work spans brand positioning, content strategy, social media management, launch campaigns, and experiential projects, often in complex, multi-market environments.

Most recently, I have been working within the luxury fragrance and olfactory branding sector, where I manage end-to-end marketing activities: from strategic narrative and visual direction to operational execution, client communication, and cross-functional coordination. I am used to handling projects that require both creative sensitivity and strong organizational skills, ensuring consistency between brand vision, execution, and business objectives.

What sets me apart is my ability to bridge strategy and execution. I don’t just create content — I build coherent brand stories, translate abstract concepts into clear communication, and manage projects with precision, deadlines, and attention to detail. I work comfortably in international contexts, am fluent in multiple languages, and understand how to adapt tone, messaging, and visuals to different markets and audiences.

I am particularly strong in:
• Brand & communication strategy
• Social media and content direction (B2B & B2C)
• Storytelling for luxury and premium brands
• Project & stakeholder management
• International and cross-cultural collaboration

Clients value me for my strategic mindset, reliability, and refined aesthetic sense, as well as my ability to quickly understand a brand’s DNA and translate it into impactful communication.

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Experience Level

Expert
Expert
Expert

Language

Italian
Fluent
English
Fluent
Russian
Fluent
Lithuanian
Fluent
French
Beginner

Work Experience

Marketing & Social Media Manager at Scent Company
February 1, 2025 - Present
Lead strategic marketing and communication projects across international markets, ensuring alignment with business objectives and cross-department workflows. Drive cross-functional collaboration with product development, design, commercial, and perfumer teams to execute luxury brand initiatives. Oversee SEO/SEA, content strategy, analytics, and digital campaigns in coordination with external agencies. Strategically manage LinkedIn, Instagram, and Facebook, including content planning, publishing, and performance analysis, delivering measurable gains in reach and engagement. Spearhead business development across luxury retail, hospitality, and design sectors, tailoring commercial proposals and client roadmaps. Coordinate partner collaborations, training sessions, olfactory workshops, and lectures for top-tier international clients. Develop project dashboards and KPIs to ensure transparency, alignment, and timely execution. Collaborate with luxury hotels, boutiques, and cultural instituti
Brand & Project Manager at Profumoir (ex Sileno Cheloni Firenze)
January 1, 2021 - January 1, 2025
Led end-to-end product development: launched 3 new fragrance lines (55 references), home collection, packaging, visual identity, storytelling, and go-to-market strategies. Coordinated cross-functional alignment among perfumer, product development, design, and production partners to ensure smooth launches. Managed branding, packaging, and external supplier relationships, including budgets, timelines, and risk mitigation. Collaborated with luxury hotels, boutiques, and cultural institutions to ensure consistent communications and brand presence. Drove market activation through retail concepts, events, and PR initiatives.
Marketing & PR Manager at Ile De Beauté (Sephora Russia)
December 1, 2013 - December 1, 2016
Led the national rollout of Sephora Collection campaigns across 145+ stores, coordinating merchandising, visuals, media, retail teams, and suppliers. Developed project plans and launch calendars to ensure on-time delivery and consistent execution. Managed budgets, forecasting, and cost controls for marketing and PR activities. Coordinated press relations, influencers, and media partners, achieving double-digit PR growth and strengthened brand visibility. Grew Instagram community by over 10,000 followers within three months through targeted content strategy. Provided KPI-based reporting to senior management with insights on campaign performance and consumer engagement.

Education

Master in Fashion Business at IED Firenze
January 1, 2017 - January 1, 2018
Bachelor in Law and Management at Mykola Romeris University, Vilnius
January 1, 2006 - January 1, 2010
Mini MBA Professional — Management & Marketing at UBM
January 1, 2021 - January 1, 2021

Qualifications

Mini MBA Professional — Management & Marketing
January 1, 2021 - January 1, 2021

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Travel & Hospitality