Available to hire
With 14 years of experience, highlights of my career include growing SilkFred’s revenue 5x in four years and leading marketing strategy for the $100M XPRIZE Carbon Removal. See my case studies and client reviews at sgcmarketingco.com.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Work Experience
CEO & Founder at SGC Marketing
January 1, 2024 - PresentLead digital marketing audits for purpose-driven brands, managing a full-service team to implement strategies that drive remarkable results. Oversee client relationships and business operations to ensure efficient processes and data-driven decision-making. Develop comprehensive proposals and contracts aligning marketing strategies with client goals. Manage content from strategy to implementation, including podcasting, PR, and public speaking to enhance brand visibility and establish authority in the digital marketing space.
Marketing Lead at ProcessDriven
December 31, 2023 - August 3, 2025Drove revenue growth within budget, optimizing content strategies for tangible positive outcomes. Led the Marketing team through regular syncs and reviews, and streamlined processes using ClickUp. Managed sponsorship initiatives, orchestrated PR efforts, and executed sales campaigns and online events to boost conversions and audience engagement.
Digital Marketing Director at Freelance
April 1, 2020 - PresentManaged social media and email marketing for major clients like XPRIZE Carbon Removal, achieving substantial increases in impressions, engagement, and new users. Provided marketing consultancy and content strategy for brands such as MyOva, resulting in significant revenue and conversion growth. Delivered copywriting and marketing strategies for various clients across multiple industries, focusing on SEO, multi-channel strategy, and brand development.
Advertising Creative Director at SilkFred
March 31, 2020 - August 3, 2025Directed campaigns increasing monthly sales from £120k to £4M, doubling email marketing revenue from £1M to £2M. Defined tone of voice and trained customer service on community management, boosting team efficiency. Introduced successful sales-driven campaigns and founded the Corporate Responsibility Department, raising over £20k for charities. Managed graphic design team, photoshoots, collaborations, and influencer relationships.
Digital Marketing Executive at Hi Mum! Said Dad
July 31, 2016 - August 3, 2025Built the company's digital marketing strategy from scratch, growing the digital presence from zero to thousands. Solidified client relationships and enhanced business development for clients including Royal Caribbean, Oxfam, Butlins, and Carling. Provided monthly reporting to ensure alignment of strategies and outcomes with business objectives.
Education
BA at Queen Mary University of London
January 1, 2011 - January 1, 2014Qualifications
Industry Experience
Retail, Professional Services, Media & Entertainment, Non-Profit Organization, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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