I am a performance-driven digital marketer with experience managing high-budget paid social campaigns across multiple client accounts. I collaborate closely with creative and development teams to test ideas, improve funnel performance, and deliver measurable results. I am passionate about digital marketing innovation, exploring AI, automation, and advanced analytics to enhance targeting, efficiency, and decision-making. I’m now seeking a mid-level role where I can take ownership of campaigns, contribute to smarter growth strategies, and continue developing within a forward-thinking team.

I am a performance-driven digital marketer with experience managing high-budget paid social campaigns across multiple client accounts. I collaborate closely with creative and development teams to test ideas, improve funnel performance, and deliver measurable results. I am passionate about digital marketing innovation, exploring AI, automation, and advanced analytics to enhance targeting, efficiency, and decision-making. I’m now seeking a mid-level role where I can take ownership of campaigns, contribute to smarter growth strategies, and continue developing within a forward-thinking team.

Available to hire

I am a performance-driven digital marketer with experience managing high-budget paid social campaigns across multiple client accounts.

I collaborate closely with creative and development teams to test ideas, improve funnel performance, and deliver measurable results. I am passionate about digital marketing innovation, exploring AI, automation, and advanced analytics to enhance targeting, efficiency, and decision-making. I’m now seeking a mid-level role where I can take ownership of campaigns, contribute to smarter growth strategies, and continue developing within a forward-thinking team.

See more

Language

English
Fluent

Work Experience

Meta Ads Manager at The Genius Group
June 1, 2025 - Present
Managed high-budget Meta Ads portfolios for 3–7 clients concurrently, overseeing end-to-end funnel performance across B2B and B2C markets. Handled daily spend up to £50k, led strategy, setup, optimization, reporting, and scaling. Collaborated closely with creative and development teams to test ideas, improve funnel performance, and deliver measurable results.
Founder & Social Media Manager at STM Media
August 1, 2025 - Present
Led strategic consultancy project to boost enrolment of Asian students in the online Master’s program. Designed and implemented targeted marketing strategies based on actionable insights, influencing program changes and driving engagement. Enhanced student recruitment and brand presence by delivering data-driven campaigns.

Education

Master of Science (MSc) in Digital Business Innovation and Management at Lancaster University
January 1, 2019 - January 1, 2023
Bachelor of Science (BSc) in Marketing (Honours) at Lancaster University
January 1, 2023 - January 1, 2024

Qualifications

Meta Media Planning Certification
January 1, 2025 - December 31, 2026
Meta Media Buying Certification
January 1, 2025 - December 31, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet