Sam Guichard

Led AI-powered reporting innovation, independently building an automated data pipeline and custom OpenAI chatbot before identifying and championing a text-to-SQL approach, backed by a robust semantic layer, that was subsequently adopted into production by the wider development team. Assumed ownership of the bi-weekly Media Tech Lab, a cross-business forum attended by department directors and the CTO, steering discussion around MarTech and AdTech developments and project progress.

Managed programmatic and paid media campaigns for global B2B technology clients, overseeing seven-figure media budgets across campaign planning, setup, optimisation, and reporting. While embedded in day-to-day operations, identified inefficiencies across reporting workflows, campaign setup consistency, and research processes, laying the groundwork for systematic improvements that defined the next phase of the role.

Moved into the Data team to own media technology initiatives while expanding into data engineering and AI development. Led a cross-agency media campaign standardisation programme across four newly merged agencies, designing taxonomy architecture, building the enforcement framework, and coordinating 20+ stakeholders across data, media, and delivery teams to deliver consistent campaign setup, unified reporting infrastructure, and cross-client analysis capabilities for the first time. Built and deployed an agentic event and research tool using LangGraph, Supabase, and Streamlit that reduced campaign research from days to roughly 10 minutes; the tool is now in active use by the media team and adopted by the insight team as a catalogued product.