Shi-hyoung Jeon(전시형) is a Korean cinematographer based in L.A. & Seoul. He majored in Filmmaking at the Korea National University of Arts, and started his career as an AC on major Korean feature films, including ‘PARASITE’. After gaining experience on a wide range of productions - both large and small - he relocated himself to the U.S. to expand his professional horizons globally. He completed his cinematography MFA at AFI Conservatory and he is a member of the BAFTA Connect and ASC Vision Mentorship program.
One of his work, ‘DEEP INTO THE FOREST’, was screened at the 2024 Tribeca Film Festival and selected for the CAA Moebius Film Festival. He recently shot the Korean feature road movie ‘6 DAYS’, starring the K-pop idol band Day6, which is set for theatrical release in August 2025. Commercially, he shot ‘SHADE WITHOUT SHADOW’, a hybrid brand film for Hyundai Motors blending documentary and commercial aesthetics. This project was filmed in Pakistan and received the Gold Award at the 2024 LIA.
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Client: Bvlgari
Production: North Six
[ Shade without Shadow: A Lahore Story ]
Client: Hyundai Motor Company
Production: Paulus
In areas with extremely hot temperatures, drivers have difficulties dealing with the heat inside of their cars. In Pakistan, high fuel costs and laws against tinting car windows make fighting the conditions even harder.To keep the car cool even in the highest temperatures, Hyundai Motor Group developed the Nano Cooling Film. This state-of-the-art material uses nano technology to block external heat energy and emit internal warmth to the outside. Applied to the car’s windows, it can bring the temperature inside the vehicle down by more than 10°C and with it reduce energy consumption. The Nano Cooling Film is transparent thus offering unobstructed vision both day and night.This game-changing nano technology will be applied to Hyundai’s new vehicles in the near future to ensure absolute comfort no matter the conditions.
[ Press Links ]
Beat the Heat: Hyundai Motor’s Innovative Nano Cooling Film
Showcases Advanced Technology & Innovative Campaign at Cannes Lions Festival
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