Senior Shopify Developer at TSB Living Ltd

Designed and implemented deep, nested Shopify navigation with multi-level link lists, automatic hierarchy resolution, and structured data support. Built custom Liquid logic to dynamically control UI behavior based on inventory locations, pickup eligibility, tags, metafields, and delivery rules. Developed performance-optimized Shopify themes, addressing Core Web Vitals issues such as LCP, CLS, and INP through deferred assets, preloading, and reduced Liquid complexity. Implemented advanced structured data (JSON-LD) for product collections and breadcrumbs to improve search engine visibility and eligibility for rich results. Integrated and optimized e-mail and automation platforms (Klaviyo, Mailchimp, Zapier) to support e-commerce workflows and marketing operations. Built scalable, modular Shopify theme architecture using reusable sections and snippets to support ongoing feature development and long-term maintenance. Worked closely with SEO requirements, implementing on-page and template-l