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Hi, I'm Shaavir Lakhani, a Houston-based social media strategist and content creator with 700K+ followers across TikTok, Instagram, YouTube, and podcasts. I turn trends, analytics, and audience behavior into high-performing content, building content calendars, optimizing titles and thumbnails, and using platform insights to grow reach, retention, and engagement. As the founder of S&S Influence, I develop data-driven strategies for brands like Walmart, Old Spice, Netflix, and Kodiak, managing influencer partnerships to boost visibility and ROI. I love collaborating with marketing teams to ensure messaging aligns with campaign goals and turning ideas into viral content while measuring success with clear KPIs.…Hi, I'm Shaavir Lakhani, a Houston-based social media strategist and content creator with 700K+ followers across TikTok, Instagram, YouTube, and podcasts. I turn trends, analytics, and audience behavior into high-performing content, building content calendars, optimizing titles and thumbnails, and using platform insights to grow reach, retention, and engagement. As the founder of S&S Influence, I develop data-driven strategies for brands like Walmart, Old Spice, Netflix, and Kodiak, managing influencer partnerships to boost visibility and ROI. I love collaborating with marketing teams to ensure messaging aligns with campaign goals and turning ideas into viral content while measuring success with clear KPIs.

Shaavir Lakhani

Content Creator, Social Media Manager, Content Producer, +2

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Hi, I'm Shaavir Lakhani, a Houston-based social media strategist and content creator with 700K+ followers across TikTok, Instagram, YouTube, and podcasts. I turn trends, analytics, and audience behavior into high-performing content, building content calendars, optimizing titles and thumbnails, and using platform insights to grow reach, retention, and engagement. As the founder of S&S Influence, I develop data-driven strategies for brands like Walmart, Old Spice, Netflix, and Kodiak, managing influencer partnerships to boost visibility and ROI. I love collaborating with marketing teams to ensure messaging aligns with campaign goals and turning ideas into viral content while measuring success with clear KPIs.…Hi, I'm Shaavir Lakhani, a Houston-based social media strategist and content creator with 700K+ followers across TikTok, Instagram, YouTube, and podcasts. I turn trends, analytics, and audience behavior into high-performing content, building content calendars, optimizing titles and thumbnails, and using platform insights to grow reach, retention, and engagement. As the founder of S&S Influence, I develop data-driven strategies for brands like Walmart, Old Spice, Netflix, and Kodiak, managing influencer partnerships to boost visibility and ROI. I love collaborating with marketing teams to ensure messaging aligns with campaign goals and turning ideas into viral content while measuring success with clear KPIs.

Available to hire

Hi, I’m Shaavir Lakhani, a Houston-based social media strategist and content creator with 700K+ followers across TikTok, Instagram, YouTube, and podcasts. I turn trends, analytics, and audience behavior into high-performing content, building content calendars, optimizing titles and thumbnails, and using platform insights to grow reach, retention, and engagement.

As the founder of S&S Influence, I develop data-driven strategies for brands like Walmart, Old Spice, Netflix, and Kodiak, managing influencer partnerships to boost visibility and ROI. I love collaborating with marketing teams to ensure messaging aligns with campaign goals and turning ideas into viral content while measuring success with clear KPIs.

Skills

CapCut

Canva

Video Advert

Experience Level

CapCut

Expert

Canva

Expert

Video Advert

Intermediate

Language

English

Fluent

Work Experience

Founder & Social Media Strategy Lead at S&S Influence

July 1, 2021 - Present

Developed and executed data-driven social media strategies to increase reach, engagement, and ROI; produced high-performing, viral-ready content and managed influencer partnerships on TikTok, Instagram, and YouTube; provided hands-on consulting and performance tracking for growth.

Deal Entry / Risk Analyst at Tricon Energy, Ltd.

June 1, 2019 - July 1, 2021

Configured commodities traded by the company, implemented procedures for accurate deal input, and ensured risk definitions were captured by the risk systems.