I am a results-driven digital marketing specialist with 3 years of experience in campaign management, paid advertising, and content strategy. I excel at turning data into action, optimizing campaigns across multiple channels, and collaborating with teams to deliver engaging experiences that reach millions.

Shabrina Alifah Febrianti

I am a results-driven digital marketing specialist with 3 years of experience in campaign management, paid advertising, and content strategy. I excel at turning data into action, optimizing campaigns across multiple channels, and collaborating with teams to deliver engaging experiences that reach millions.

Available to hire

I am a results-driven digital marketing specialist with 3 years of experience in campaign management, paid advertising, and content strategy. I excel at turning data into action, optimizing campaigns across multiple channels, and collaborating with teams to deliver engaging experiences that reach millions.

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Language

English
Advanced
Indonesian
Fluent

Work Experience

Credit Reviewer & Market Risk Intern at Indonesia Infrastructure Finance
September 1, 2024 - June 1, 2025
Managed 100% accurate documentation in the internal database system, demonstrating meticulous attention to detail for marketplace violation reports. Developed SOPs for data integrity, adaptable to brand protection workflows.
Campaign Marketing Associate at Deals
February 1, 2024 - May 1, 2024
Executed multi-channel campaigns, resulting in 25,000+ event registrants, and reached 3.7 million Instagram accounts in two months. Sourced and negotiated with Instagram & TikTok KOLs and paid promote accounts to match with campaign objectives. Coordinated with KOL Specialists to align content with campaign goals.
Digital Marketing at Tazbiya
February 1, 2023 - August 1, 2023
Ran and planned Facebook & Instagram ads campaign (IDR 36M/month), successfully generating 1,300+ leads. Boosted merchandise profit by 60% through effective B2C campaign strategies. Developed pricing and promotional tactics based on performance metrics.
Marketing & Esport Intern at Garena
April 1, 2022 - October 1, 2022
Created social media content (IG, FB, TikTok, YouTube) to increase brand visibility. Collaborated on creating in-app promotions campaigns to drive user engagement.
Content Creator at TikTok
January 1, 2022 - Present
Built and managed a personal brand, growing engagement to over 200K likes through consistent content strategy. Researched trends and consumer behavior to develop strategies for sustainable growth.
Digital Marketing Intern at Sabilamall
February 1, 2021 - February 1, 2022
Developed viral video content and marketing copy to increase engagement. Provided insights to enhance marketing strategies.
Marketing Intern at Vivao ne
June 1, 2020 - August 1, 2020
Managed participant data collection and registration processes for large-scale online seminars. Produced reports on participant engagement and event outcomes to support evaluation and strategic follow-up.
AI Trainer at Meridian by Invisible
January 1, 2025 - Present
Supported AI training and fine-tuning through data labeling, ranking, and dataset curation. Assessed AI outputs for accuracy, coherence, tone, and cultural sensitivity.
Content Creator at TikTok
January 1, 2022 - Present
Built and managed a personal brand, growing engagement to over 200K likes through consistent content strategy. Researched trends and consumer behavior to develop strategies for sustainable growth.
Head of Content at Buku Saku UI
March 12, 2019 - August 31, 2019
Led content strategy for annual student guide publication.
Supervisory Committee Staff at BPM FIA UI
January 1, 2018 - December 1, 2018
Oversaw organizational compliance and reporting in the student body.

Education

Bachelor of Business Administration at Universitas Indonesia
January 1, 2017 - January 1, 2021

Qualifications

Digital Marketing Bootcamp – MySkill.id
January 11, 2030 - January 27, 2026
Digital Marketing & E-Commerce – Google
January 11, 2030 - January 27, 2026
TOEFL ITP Preparation (543/677) – EnglishVit
January 11, 2030 - January 27, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education, Retail