Results-driven web developer and graphic designer adept at crafting engaging digital experiences. Pioneered web services growth at Travel Tech, leading development of SEO-driven sites with WordPress, Webflow, and custom CSS/HTML. Previously drove 28% ad conversion uplift at Growin' Advertising via high-impact visuals. 3-year Editor-in-Chief producing award-winning publications. BS in Integrated Marketing Communications. Expertise in Adobe Creative Cloud, UX/UI, video editing, and social media management. Honored with multiple design accolades. Passionate about delivering exceptional solutions that delight users.

shaddenbr8767

Results-driven web developer and graphic designer adept at crafting engaging digital experiences. Pioneered web services growth at Travel Tech, leading development of SEO-driven sites with WordPress, Webflow, and custom CSS/HTML. Previously drove 28% ad conversion uplift at Growin' Advertising via high-impact visuals. 3-year Editor-in-Chief producing award-winning publications. BS in Integrated Marketing Communications. Expertise in Adobe Creative Cloud, UX/UI, video editing, and social media management. Honored with multiple design accolades. Passionate about delivering exceptional solutions that delight users.

Available to hire

Results-driven web developer and graphic designer adept at crafting engaging digital experiences. Pioneered web services growth at Travel Tech, leading development of SEO-driven sites with WordPress, Webflow, and custom CSS/HTML. Previously drove 28% ad conversion uplift at Growin’ Advertising via high-impact visuals. 3-year Editor-in-Chief producing award-winning publications. BS in Integrated Marketing Communications. Expertise in Adobe Creative Cloud, UX/UI, video editing, and social media management. Honored with multiple design accolades. Passionate about delivering exceptional solutions that delight users.

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Work Experience

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Education

Bachelor of Science at The Univeristy of West Alabama
August 9, 2023 - December 10, 2022
BS: Integrated Marketing Communications, Graphic Design Track

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Telecommunications, Software & Internet, Computers & Electronics, Gaming, Agriculture & Mining, Education, Financial Services, Healthcare, Non-Profit Organization, Real Estate & Construction, Government
    One More Month Podcast

    As the name states, One More Month was a podcast I created to encapsulate my final month of college.

    At the time, I lacked any sense of direction and felt that I needed a way to express my genuine fears of graduating. This resulted in eight episodes of raw conversation between myself, my friends, my colleagues, and the audience.

    One More Month reached over 12,000 viewers across all platforms and was one of my favorite projects. I hand-crafted every piece of this show, from designing the set to rigging everything AV to editing and branding the show.

    Dixie MetalCraft
    Another web design project completed with Travel Tech Managed IT Services! This time we tackled a new website for DIXIE MetalCraft, an aerospace and defense fabricator in Hazel Green, AL.
    Merchants & Farmers Bank

    With over 120 years of service to West Alabama, MFB is committed to personal service and finding solutions for their customers.

    From 2022 to 2023, I redefined the social media voice of MFB. Their goal was to promote the banks various services to a younger demographic. I brought a fresh coat of paint to the brand using more streamlined graphics, brighter imagery, and brought a fresh tone to the copy.

    Mission Express Carwash

    Mission Express Carwash focuses on getting you in and out as fast as possible. I created a brand representing the client’s value of their customer’s time by combining space-themed visuals with a vibrant and galactic color scheme.

    This branding pitch was part of my work as a designer at Growin’ Advertising. I presented two concepts to the client who chose the “Rocket Variation.” The final pitch came together in the included brand deck containing an official logo, custom mark and typeface, color palette, typography set, and marketing and merchandising mockups.

    Mainstreet Demopolis

    Portfolio Link:https://www.twine.net/signin

    MSD is a part of the “Main Street Alabama” campaign, which recognizes the importance of our downtowns in preserving history, celebrating diversity, and providing economic opportunity.

    I am the leading designer over Main Street Demopolis at Growin’ Advertising. This role includes designing graphics, flyers, billboards, and merchandise for events put on by the organization.

    Ottawa Senators

    Portfolio Link: https://www.twine.net/signin

    The Senators, an Ottawa-based NHL team, was the subject of a media campaign and rebranding project I did. The current logo for the team needed to express more aggressive energy for a team branded after an ancient Roman centurion.

    My objective for this rebranding was to keep the original elements of the current logo while bringing more emotion and vigor to the character. Alongside a new logo, I created a new color palette, typography set, and designed new uniforms for the team. These assets came together in a new video presentation pitching the new campaign.

    ZONE Magazine

    Portfolio Link: https://www.twine.net/signin
    ZONE Magazine is an annual athletics publication created by IMC students at The University of West Alabama. I acted as the Editor-in-Chief for the 2021 edition of ZONE.

    Alongside constructing the overall design theme, I hand-crafted every page in this magazine (excluding some advertisements), designed the cover, and created marketings material including eight individual posters and a promotional “Hype Video.”