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Digital marketing and communications professional with 2 years of experience building and scaling content strategies across social and digital platforms. Skilled in audience segmentation, storytelling-driven content, and data-informed optimization to improve engagement, brand visibility, and conversion performance. Experienced in end-to-end communication campaigns, CRM and email marketing, and production/distribution of content assets (including interviews and positioning). Strong communicator and collaborator across cross-functional teams, turning performance metrics into actionable insights.…Digital marketing and communications professional with 2 years of experience building and scaling content strategies across social and digital platforms. Skilled in audience segmentation, storytelling-driven content, and data-informed optimization to improve engagement, brand visibility, and conversion performance. Experienced in end-to-end communication campaigns, CRM and email marketing, and production/distribution of content assets (including interviews and positioning). Strong communicator and collaborator across cross-functional teams, turning performance metrics into actionable insights.

Shadia López Borrero

Social Media Manager, Digital Marketer, Podcast Producer, +3

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Digital marketing and communications professional with 2 years of experience building and scaling content strategies across social and digital platforms. Skilled in audience segmentation, storytelling-driven content, and data-informed optimization to improve engagement, brand visibility, and conversion performance. Experienced in end-to-end communication campaigns, CRM and email marketing, and production/distribution of content assets (including interviews and positioning). Strong communicator and collaborator across cross-functional teams, turning performance metrics into actionable insights.…Digital marketing and communications professional with 2 years of experience building and scaling content strategies across social and digital platforms. Skilled in audience segmentation, storytelling-driven content, and data-informed optimization to improve engagement, brand visibility, and conversion performance. Experienced in end-to-end communication campaigns, CRM and email marketing, and production/distribution of content assets (including interviews and positioning). Strong communicator and collaborator across cross-functional teams, turning performance metrics into actionable insights.

Available to hire

Digital marketing and communications professional with 2 years of experience building and scaling content strategies across social and digital platforms. Skilled in audience segmentation, storytelling-driven content, and data-informed optimization to improve engagement, brand visibility, and conversion performance.

Experienced in end-to-end communication campaigns, CRM and email marketing, and production/distribution of content assets (including interviews and positioning). Strong communicator and collaborator across cross-functional teams, turning performance metrics into actionable insights.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Italian

Advanced

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Chief Marketing Officer

February 1, 2025 - October 1, 2025

Designed and executed segmented CRM campaigns and social media content strategies, increasing reach by 37% within two months. Supported organic growth initiatives, contributing to a 6% increase in brand visibility. Monitored communication performance metrics and generated actionable insights to optimize content and messaging strategies.

Jefe de Marketing (Chief Marketing Officer) at Universidad del Norte

February 1, 2025 - October 1, 2025

Diseñé y ejecuté campañas segmentadas de contenido en redes sociales, aumentando el alcance de marca en 37% en 2 meses mediante análisis de audiencia. Fortalecí una estrategia de crecimiento orgánico que contribuyó a un aumento del 6% en la visibilidad de la marca en un mes. Desarrollé estrategia de contenido con enfoque en storytelling, fortaleciendo la conexión orgánica con audiencias digitales clave.

Podcast Creator & Social Media Manager

February 1, 2024 - December 1, 2024

Built and scaled a digital community from scratch on TikTok, achieving 75% follower growth in two months. Analyzed trends, audience behavior, and content formats to optimize engagement, increasing visibility by 62%. Led end-to-end production and distribution of communication assets, including interviews, production, and positioning.

Creadora y Social Media Manager de podcasts sobre moda y belleza

February 1, 2024 - December 1, 2024

Creé y escalé una comunidad digital desde cero en TikTok, logrando un crecimiento de 75% en seguidores en dos meses. Analicé tendencias, formatos y comportamiento de audiencia para optimizar contenido y engagement, aumentando la visibilidad en redes sociales en 62%. Lideré la producción integral del proyecto (estrategia, contenido, entrevistas y posicionamiento).

Communications & Marketing Intern at Horizonte S.A.S

November 1, 2023 - January 1, 2025

Led the development and execution of integrated digital communication and content strategies, including CRM and email marketing campaigns focused on conversion and audience retention, achieving a 20–30% increase in open and click-through rates. Analyzed campaign performance and user behavior data to identify strategic opportunities, driving a 20% increase in website traffic. Developed always-on content strategies grounded in storytelling and audience insights to strengthen brand positioning and sustain engagement.

Practicante de Comunicaciones y Marketing at Horizonte S.A.S

November 1, 2023 - January 1, 2025

Implementé estrategias de storytelling para fortalecer la construcción de comunidad y la conexión orgánica de marca, logrando incrementos de 20–30% en tasas de apertura y clics. Realicé análisis de datos y monitoreo de KPIs para identificar oportunidades de crecimiento digital, generando aumento de 20% en tráfico web. Monitoreé el retorno de campañas con análisis de KPIs (Looker Studio, Power BI, Google Analytics), generando reportes con insights accionables. Coordiné equipos creativos y comerciales en gestión de múltiples campañas y stakeholders, asegurando coherencia de marca desde la planificación hasta la ejecución.

Technical Skills (Meta Business Suite, Looker Studio, Adobe Suite, Power BI, Excel, Google Analytics, Google Tag Manager, SEO/SEM, Click-up, Brevo) at Horizonte S.A.S

January 1, 2021 - July 1, 2025