Shadman Hussion

Design and build websites and web apps for small businesses, ranging from WordPress builds to custom self-hosted applications. Deliver modern-stack projects using Next.js, Payload CMS, TypeScript and PostgreSQL (containerised with Docker). Build Claude Skills and Claude Code workflows to automate repetitive business processes such as reporting, content and admin tasks. Provide technical consulting as a fractional technical lead covering tech stack, architecture, hosting and build planning. Maintain self-hosted infrastructure on a dedicated VPS with automated deployments via Dokploy and workflow automation via n8n, while developing in-house products under the Shad Digital brand.

Led creative and technical direction for web projects for small trade businesses, particularly exterior cleaning companies, with an emphasis on clean, high-converting designs that rank on Google. Delivered roughly 80 websites and supported about 180 client businesses across design and SEO. Contributed to 30% agency growth and helped some clients increase revenue significantly through performance-focused delivery. Managed and mentored a Junior WordPress Designer, reviewed work to keep delivery consistent, and owned site updates, server stacks and security optimisation for fast, stable and protected websites. Collaborated closely with content and SEO specialists to balance polished visuals with measurable performance, and introduced AI tooling (Claude Code) to speed up builds and routine maintenance.

Managed product uploads and on-page SEO for a WooCommerce store, ensuring listings stayed accurate and search-friendly. Maintained product listings in the Lightspeed till system so online and in-store stock remained aligned. Produced regular SEO reports to track search performance and guide ranking improvements. Worked with the owner to shape digital strategy and brief an external agency.