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I’m Shafira Ariana, a children’s book–focused illustrator and narrative designer from Jakarta. I love creating warm, character-led visuals that help stories feel emotional and memorable for young readers—whether it’s a full illustrated book, a sequential visual narrative, or brand characters designed to connect with people. I bring a strong design foundation from ITB and Lancaster University, plus practical production experience across complete publishing-style illustration workflows. Proficient with Adobe Photoshop, Illustrator, and Procreate-adjacent tools, I’m reliable with revisions, detail, and deadline delivery—so collaborators and authors can move forward confidently from concept to print- and e-book-ready artwork.…I’m Shafira Ariana, a children’s book–focused illustrator and narrative designer from Jakarta. I love creating warm, character-led visuals that help stories feel emotional and memorable for young readers—whether it’s a full illustrated book, a sequential visual narrative, or brand characters designed to connect with people. I bring a strong design foundation from ITB and Lancaster University, plus practical production experience across complete publishing-style illustration workflows. Proficient with Adobe Photoshop, Illustrator, and Procreate-adjacent tools, I’m reliable with revisions, detail, and deadline delivery—so collaborators and authors can move forward confidently from concept to print- and e-book-ready artwork.

Shafira Ariana

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I’m Shafira Ariana, a children’s book–focused illustrator and narrative designer from Jakarta. I love creating warm, character-led visuals that help stories feel emotional and memorable for young readers—whether it’s a full illustrated book, a sequential visual narrative, or brand characters designed to connect with people. I bring a strong design foundation from ITB and Lancaster University, plus practical production experience across complete publishing-style illustration workflows. Proficient with Adobe Photoshop, Illustrator, and Procreate-adjacent tools, I’m reliable with revisions, detail, and deadline delivery—so collaborators and authors can move forward confidently from concept to print- and e-book-ready artwork.…I’m Shafira Ariana, a children’s book–focused illustrator and narrative designer from Jakarta. I love creating warm, character-led visuals that help stories feel emotional and memorable for young readers—whether it’s a full illustrated book, a sequential visual narrative, or brand characters designed to connect with people. I bring a strong design foundation from ITB and Lancaster University, plus practical production experience across complete publishing-style illustration workflows. Proficient with Adobe Photoshop, Illustrator, and Procreate-adjacent tools, I’m reliable with revisions, detail, and deadline delivery—so collaborators and authors can move forward confidently from concept to print- and e-book-ready artwork.

Available to hire

I’m Shafira Ariana, a children’s book–focused illustrator and narrative designer from Jakarta. I love creating warm, character-led visuals that help stories feel emotional and memorable for young readers—whether it’s a full illustrated book, a sequential visual narrative, or brand characters designed to connect with people.

I bring a strong design foundation from ITB and Lancaster University, plus practical production experience across complete publishing-style illustration workflows. Proficient with Adobe Photoshop, Illustrator, and Procreate-adjacent tools, I’m reliable with revisions, detail, and deadline delivery—so collaborators and authors can move forward confidently from concept to print- and e-book-ready artwork.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Narrative Illustration

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Indonesian

Fluent

Japanese

Intermediate

Dutch

Beginner

Work Experience

Freelance UI Designer at International Clients — Remote

February 1, 2026 - Present

Design mobile-first responsive landing pages and product interfaces for international clients in Western markets. Work from detailed briefs and finalised copy to deliver calm, trustworthy visual designs with clear hierarchy and accessible typography. Deliver landing page and product UI design for Pronti AI (Portugal), balancing visual appeal with clarity and trust signals for an English-speaking audience. Maintain high file-quality standards, provide estimated timelines, communicate design rationale, and iterate efficiently based on feedback. Produce developer handoff-ready Figma files organised for seamless implementation.

Channel Experience Designer (Intern) at PT Paragon Technology and Innovation — Wardah Brand

October 1, 2025 - April 1, 2026

Produced illustration-adjacent and digital design assets for a leading consumer brand. Developed character-driven campaign visuals and storytelling content, collaborating with stakeholders through iterative feedback during production. Worked with revision workflows to deliver high-quality digital outputs aligned with creative direction.

Channel Experience Intern at PT Paragon Technology and Innovation (Wardah)

October 1, 2025 - April 1, 2026

Designed conversion-focused digital assets and marketing landing surfaces for Wardah’s consumer platform. Used detailed briefs and finalised copy to create visually clean, brand-consistent layouts prioritising clarity, trust, and readability across mobile and desktop. Produced 10+ production-ready design assets per week across digital and print with strong typographic consistency, visual hierarchy, and brand alignment in a high-volume, fast-turnaround environment.

Solo — Visual Narrative & Character Design at Telusur: Gunung Padang

September 1, 2024 - August 1, 2025

Developed a complete visual narrative and character design system for a public-facing cultural storytelling project. Produced original illustrations, spatial visual environments, and character-led imagery that communicate emotional resonance and story across a sequential arc from concept to audience delivery.

Freelance Illustrator & Designer at International Clients (Australia, Portugal, Morocco)

September 1, 2024 - Present

Delivered illustration and visual design for international independent clients while working remotely. Collaborated closely with clients on publishing-adjacent projects, managing revisions responsively and producing high-quality, deadline-ready files suitable for project needs.

Illustration & Brand Character Design — Team Lead at Sandhang -Hub

February 1, 2024 - June 1, 2024

Led illustration and visual character design as part of a brand identity project. Created character-driven visual assets intended to convey personality, warmth, and brand story across different touchpoints, receiving an A grade for the work.

Self-authored & Illustrated (Children’s Book) — Freshers Fair at Arnavala Art and Design Students Freshers Fair

January 1, 2022 - December 31, 2022

Created a complete illustrated children’s book from concept to finished full-color artwork. Developed original characters and a full narrative illustration sequence tailored to a young audience for public presentation, demonstrating character-led storytelling and emotional expression across sequential scenes.