UI designer specialising in clean, conversion-focused landing pages and responsive digital experiences for English-speaking and Western markets. I prioritise calm, trustworthy visual design through clear typography, strong visual hierarchy, and accessible layouts—because great conversion design is as much about what we remove as what we add. I work mobile-first from detailed briefs and finalised copy to deliver developer-ready Figma files, supported by conversion awareness and a disciplined, user-behaviour-driven approach. I’ve worked internationally across Australia, Portugal, Morocco, and Indonesia, with fluent English (IELTS C1).

Shafira Ariana

UI designer specialising in clean, conversion-focused landing pages and responsive digital experiences for English-speaking and Western markets. I prioritise calm, trustworthy visual design through clear typography, strong visual hierarchy, and accessible layouts—because great conversion design is as much about what we remove as what we add. I work mobile-first from detailed briefs and finalised copy to deliver developer-ready Figma files, supported by conversion awareness and a disciplined, user-behaviour-driven approach. I’ve worked internationally across Australia, Portugal, Morocco, and Indonesia, with fluent English (IELTS C1).

Available to hire

UI designer specialising in clean, conversion-focused landing pages and responsive digital experiences for English-speaking and Western markets. I prioritise calm, trustworthy visual design through clear typography, strong visual hierarchy, and accessible layouts—because great conversion design is as much about what we remove as what we add.

I work mobile-first from detailed briefs and finalised copy to deliver developer-ready Figma files, supported by conversion awareness and a disciplined, user-behaviour-driven approach. I’ve worked internationally across Australia, Portugal, Morocco, and Indonesia, with fluent English (IELTS C1).

See more

Language

English
Fluent
Indonesian
Fluent
Japanese
Beginner
Dutch
Beginner

Work Experience

Freelance UI Designer at International Clients — Remote
February 1, 2026 - Present
Design mobile-first responsive landing pages and product interfaces for international clients in Western markets. Work from detailed briefs and finalised copy to deliver calm, trustworthy visual designs with clear hierarchy and accessible typography. Deliver landing page and product UI design for Pronti AI (Portugal), balancing visual appeal with clarity and trust signals for an English-speaking audience. Maintain high file-quality standards, provide estimated timelines, communicate design rationale, and iterate efficiently based on feedback. Produce developer handoff-ready Figma files organised for seamless implementation.
Channel Experience Intern at PT Paragon Technology and Innovation (Wardah)
October 1, 2025 - April 1, 2026
Designed conversion-focused digital assets and marketing landing surfaces for Wardah’s consumer platform. Used detailed briefs and finalised copy to create visually clean, brand-consistent layouts prioritising clarity, trust, and readability across mobile and desktop. Produced 10+ production-ready design assets per week across digital and print with strong typographic consistency, visual hierarchy, and brand alignment in a high-volume, fast-turnaround environment.

Education

Bachelor of Design (Multimedia Design) at Institut Teknologi Bandung (ITB)
August 1, 2021 - October 1, 2025
Study Abroad — Human-Computer Interaction (First Class Honours, IISMA Scholarship) at Lancaster University
September 1, 2024 - December 1, 2024

Qualifications

Design for a Better World
August 1, 2025 - July 14, 2026
Design Foundation (SanberCode)
July 1, 2021 - July 14, 2026
Claude Certifications (Anthropic)
January 1, 2026 - July 14, 2026
Cybersecurity Essentials (Cisco Networking Academy)
January 1, 2026 - July 14, 2026
English C1 (IELTS)
January 11, 2030 - July 14, 2026
Japanese A2 / JLPT N4
January 11, 2030 - July 14, 2026

Industry Experience

Software & Internet, Education, Financial Services, Media & Entertainment, Professional Services, Retail, Other