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I am a results-driven marketing executive with over 3 years of experience in social media management, e-commerce marketing, and KOL collaborations across multiple industries. I have a proven track record of boosting online engagement, optimizing ad performance, and delivering creative campaigns that align with business goals. Skilled in both digital and offline marketing with a strong eye for design and trends. I thrive in managing social media for numerous brands, planning content calendars, leading influencer collaborations, and working closely with designers on e-commerce listings and marketing creatives. I am passionate about creating impactful marketing strategies and continuously improving campaign ROI through detailed performance analysis.…I am a results-driven marketing executive with over 3 years of experience in social media management, e-commerce marketing, and KOL collaborations across multiple industries. I have a proven track record of boosting online engagement, optimizing ad performance, and delivering creative campaigns that align with business goals. Skilled in both digital and offline marketing with a strong eye for design and trends. I thrive in managing social media for numerous brands, planning content calendars, leading influencer collaborations, and working closely with designers on e-commerce listings and marketing creatives. I am passionate about creating impactful marketing strategies and continuously improving campaign ROI through detailed performance analysis.

Shafika Irdina

Digital Marketer, Social Media Manager, Content Creator, +2

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I am a results-driven marketing executive with over 3 years of experience in social media management, e-commerce marketing, and KOL collaborations across multiple industries. I have a proven track record of boosting online engagement, optimizing ad performance, and delivering creative campaigns that align with business goals. Skilled in both digital and offline marketing with a strong eye for design and trends. I thrive in managing social media for numerous brands, planning content calendars, leading influencer collaborations, and working closely with designers on e-commerce listings and marketing creatives. I am passionate about creating impactful marketing strategies and continuously improving campaign ROI through detailed performance analysis.…I am a results-driven marketing executive with over 3 years of experience in social media management, e-commerce marketing, and KOL collaborations across multiple industries. I have a proven track record of boosting online engagement, optimizing ad performance, and delivering creative campaigns that align with business goals. Skilled in both digital and offline marketing with a strong eye for design and trends. I thrive in managing social media for numerous brands, planning content calendars, leading influencer collaborations, and working closely with designers on e-commerce listings and marketing creatives. I am passionate about creating impactful marketing strategies and continuously improving campaign ROI through detailed performance analysis.

Available to hire

I am a results-driven marketing executive with over 3 years of experience in social media management, e-commerce marketing, and KOL collaborations across multiple industries. I have a proven track record of boosting online engagement, optimizing ad performance, and delivering creative campaigns that align with business goals. Skilled in both digital and offline marketing with a strong eye for design and trends.

I thrive in managing social media for numerous brands, planning content calendars, leading influencer collaborations, and working closely with designers on e-commerce listings and marketing creatives. I am passionate about creating impactful marketing strategies and continuously improving campaign ROI through detailed performance analysis.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Malay

Advanced

English

Advanced

Work Experience

Marketing Executive at Prime Wellness Pte Ltd

June 1, 2023 - Present

Managed social media for 11+ brands including content scheduling and performance tracking. Planned monthly content calendars incorporating current trends, product launches, and seasonal campaigns. Led KOL collaborations from outreach to reporting, increasing influencer-driven sales by 23%. Oversaw offline marketing and e-commerce promotions on Shopee, Lazada, and TikTok Shop. Collaborated with designers on e-commerce listings, brand catalogues, and marketing creatives.

Marketing Executive at Mayland Group of Companies

May 31, 2024 - August 19, 2025

Developed and implemented real estate marketing strategies and campaigns. Created social media content, ad copy, and marketing materials resulting in a 47% increase in lead generation. Produced brochures, sales kits, leaflets, and banners to support property launches. Managed website updates and tracked campaign performance to improve ROI. Researched property market trends to identify potential leads and opportunities.

Digital Marketing Executive at MyPerintis

February 28, 2023 - August 19, 2025

Planned and executed short and long-term marketing campaigns across social media and website. Created and managed content for Instagram, Facebook, Twitter, TikTok, and YouTube. Coordinated events and programmes with government bodies, clients, partners, KOLs, and influencers. Managed Meta Ads, monitored analytics, and optimized campaigns for better reach and conversion. Produced and edited photography and videography for projects and events.