Hi, I’m Shafraz Jeal, a growth and revenue marketer with 5+ years building SEO, paid media, lifecycle automation and sales enablement systems that create pipeline and improve conversion. I thrive on turning messy activity into simple, actionable plans, delivering clean reporting, and aligning cross-functional teams toward revenue targets. I’ve led multi-market programs across the UK, Europe and Africa for B2B SaaS and ecommerce, driving thousands of qualified leads, reducing CAC, and standardising attribution to show ROI by market and channel. I’m passionate about turning data into growth and helping teams scale.

Shafraz Jeal

Hi, I’m Shafraz Jeal, a growth and revenue marketer with 5+ years building SEO, paid media, lifecycle automation and sales enablement systems that create pipeline and improve conversion. I thrive on turning messy activity into simple, actionable plans, delivering clean reporting, and aligning cross-functional teams toward revenue targets. I’ve led multi-market programs across the UK, Europe and Africa for B2B SaaS and ecommerce, driving thousands of qualified leads, reducing CAC, and standardising attribution to show ROI by market and channel. I’m passionate about turning data into growth and helping teams scale.

Available to hire

Hi, I’m Shafraz Jeal, a growth and revenue marketer with 5+ years building SEO, paid media, lifecycle automation and sales enablement systems that create pipeline and improve conversion. I thrive on turning messy activity into simple, actionable plans, delivering clean reporting, and aligning cross-functional teams toward revenue targets.

I’ve led multi-market programs across the UK, Europe and Africa for B2B SaaS and ecommerce, driving thousands of qualified leads, reducing CAC, and standardising attribution to show ROI by market and channel. I’m passionate about turning data into growth and helping teams scale.

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Language

English
Fluent

Work Experience

Senior Digital Marketing Specialist at MGI-Tech
February 1, 2023 - February 28, 2025
Led multi-market performance strategy across UK, Europe and Africa across SEO, paid, automation and webinar funnels. Delivered 5,000+ qualified leads by aligning channel activity to ICP messaging, targeting, and structured nurture. Reduced acquisition costs by 30% via paid account rebuilds, landing page improvements and stronger lifecycle follow-up. Built lifecycle automation with lead scoring, sequences and response-time SLAs to speed enquiry to sales-ready. Standardised attribution and pipeline reporting with leadership dashboards for lead quality, conversion and ROI by market/channel.
Growth Marketing Consultant at Freelance
February 1, 2025 - Present
Delivered lead gen strategies for service and hospitality businesses—covering SEO, paid ads, email, and CRO. Rebuilt websites with clear funnels, improved UX and local SEO to increase inbound leads. Set up CRM systems, booking tools, and marketing automations to streamline journeys and boost conversion.
Growth & Operations Strategist at Embarque
June 1, 2025 - Present
Own pipeline growth across inbound + outbound campaigns, contributing +30% qualified leads and +£15k/month new business. Built and ran integrated campaigns across paid, landing pages, email nurture and content. Rebuilt CRM lifecycle and handover (stages, routing, SLAs, follow-up automation). Introduced dashboards for lead quality, funnel conversion and source performance; used insights to lift qualified-lead conversion by 30%. Led weekly growth cadence and quarterly planning; manage an 8-person team. Produced sales enablement assets for partner and inbound deals to speed up handover and improve close readiness.
Digital Marketing Manager at General Luxe Products Ltd
January 1, 2020 - December 31, 2023
Owned digital acquisition and conversion across UK and US markets; ran CRO testing on key pages; built lifecycle campaigns (email and retargeting) to increase repeat purchase and customer value. Managed a team of 5 with clear briefs, deadlines and performance reviews.
Sales Manager at Carphone Warehouse
January 1, 2010 - December 31, 2013
Led a 25+ person team; recruitment, coaching, KPIs.
Valuation Manager at Your Move
January 1, 2013 - December 31, 2015
Valuation Manager.
Claims Handler at Morrisons Head Office
January 1, 2016 - December 31, 2018
Claims handling responsibilities.
Senior Debt Advisor at Christians Against Poverty
January 1, 2018 - December 31, 2023
Senior debt advisory work.
Logistics Driver at British Army
January 1, 2004 - December 31, 2009
Logistics and driving duties during early career.

Education

Digital Marketing Strategy Masterclass at Chartered Institute of Marketing (CIM)
April 1, 2025 - April 30, 2025

Qualifications

Advanced Diploma in Digital Marketing (QLS Level 7)
April 1, 2025 - April 30, 2025
Google Certified in Advertising
March 1, 2025 - March 1, 2026
Google Certified in Conversion Optimisation
March 1, 2025 - March 1, 2026
HubSpot Certified
March 1, 2025 - December 26, 2025
Chartered Institute of Marketing (CIM) Digital Marketing Strategy Masterclass
April 1, 2025 - April 30, 2025
Advanced Diploma in Digital Marketing (QLS Level 7)
April 1, 2025 - April 30, 2025

Industry Experience

Software & Internet, Retail, Professional Services