Available to hire
Hi, I’m Shahana, an experienced design practitioner with over 10 years in visual communication and design thinking. I’ve had the opportunity to work across diverse industries including FMCG, EdTech, hospitality, and IT, which has really broadened my perspective and sharpened my skills in brand development, packaging, publication design, as well as UX/UI Design. I’m passionate about turning ideas into visually engaging and user-centered designs that make an impact.
Currently, I’m expanding my expertise with a UX Certification from UCLA Extension while applying my skills in real-world projects. I love collaborating with teams to create meaningful design solutions and constantly strive to learn and grow in this exciting field.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
UX/UI Design Intern at Lillup
March 1, 2025 - June 22, 2025Conceptualizing and developing storyboards, user journey maps, wireframes, and prototypes using Miro and Figma. Participating in the product strategy process, defining roadmaps and communication for the product.
Graphic Designer at THE AD LEAF
February 1, 2024 - May 31, 2024Designed solution maps for an industrial water filtering system, enhancing workflow visualization. Translated client briefs into data-driven, user-centered designs with accessibility best practices. Collaborated with cross-functional teams for seamless project execution.
Freelance Graphic Designer at Self-Employed
January 1, 2018 - May 31, 2024Designed publications for Unacademy’s online educational courses. Created branding and packaging for multiple clients including Pure Nutrition (Ayurvedic supplements), Echo Bubbleguard (protective packaging), Leo (stationery), and Spasht (organic spices).
Senior Brand Designer at Godrej Consumer Products
January 1, 2013 - December 31, 2017Led brand refresh and packaging redesign for Godrej's product lines including Ezee Liquid Detergent, Godrej No.1, and Darling Hair Extensions. Conducted product and user research across African markets to refine packaging and communication strategies. Designed brand identities and packaging for Godrej Aer and NYU Hair Color. Supported FMCG product innovations through research and design.
Design Consultant at Holmes & Marchant
January 1, 2012 - December 31, 2013Designed packaging for Unilever and led brand refresh projects for Bali Bakery. Collaborated with global designers to develop innovative market solutions.
Lead Graphic Designer at CoDesign
January 1, 2010 - December 31, 2012Developed brand identities and print collaterals for multiple clients including Glasxperts, Apeejay Business Center, Zorba, and Lines Plus.
Brand Strategist and Conceptualizer at The Brand Union
January 1, 2009 - December 31, 2010Developed branding strategies and concepts for global clients.
Graphic Designer at Eureka Moment Design
January 1, 2008 - December 31, 2009Designed publications for TATA Planet & People and created branding and environmental graphics for Reliance Rejoice.
UX/UI Design Intern at Lillup
March 1, 2025 - June 23, 2025Conceptualizing and developing storyboards, user journey maps, wireframes and prototypes using Miro and Figma. Participating in the product strategy process, defining roadmaps and communication for the product.
Graphic Designer at The Ad Leaf
February 1, 2024 - May 31, 2024Designed solution maps for an industrial water filtering system, enhancing workflow visualization. Translated client briefs into data-driven, user-centered designs with accessibility best practices. Collaborated with cross-functional teams for seamless project execution.
Freelance Graphic Designer at Self-employed
January 1, 2018 - May 31, 2024Handled publication design for Unacademy’s online educational courses. Created branding and packaging design for Ayurvedic health supplements (Pure Nutrition), protective packaging solutions (Echo Bubbleguard), stationery brand (Leo), and organic spice brand (Spasht).
Senior Brand Designer at Godrej Consumer Products
January 1, 2013 - December 31, 2017Led brand refresh and packaging redesign for products including Ezee Liquid Detergent, Godrej No.1, and Darling Hair Extensions. Conducted product and user research across Africa to refine packaging and communication strategy. Developed brand identity and packaging design for Godrej Aer and NYU Hair Color as well as fostering FMCG product innovations through user research.
Design Consultant at Holmes & Marchant
January 1, 2012 - December 31, 2013Specialized in packaging design for Unilever and brand refresh & packaging design for Bali Bakery. Collaborated with global designers to innovate market solutions.
Lead Graphic Designer at CoDesign
January 1, 2010 - December 31, 2012Produced brand identity and print collateral materials for clients such as Glasxperts, Apeejay Business Center, Zorba, and Lines Plus.
Graphic Designer / Branding Strategist at The Brand Union
January 1, 2009 - December 31, 2010Contributed to branding strategies and conceptualization for global clients.
Graphic Designer at Eureka Moment Design
January 1, 2008 - December 31, 2009Designed publications for TATA Planet & People and created branding and environmental graphics for Reliance Rejoice.
UX/UI Design Intern at Lillup
March 1, 2025 - June 21, 2025Conceptualized and developed storyboards, user journey maps, wireframes, and prototypes using Miro and Figma. Participated in product strategy processes, roadmaps, and communication planning for the product.
Graphic Designer at The Ad Leaf
February 1, 2024 - May 31, 2024Designed solution maps for industrial water filtering systems to enhance workflow visualization. Translated client briefs into data-driven, user-centered designs adhering to accessibility best practices. Collaborated closely with cross-functional teams to ensure smooth project execution.
Freelance Graphic Designer at Self-Employed
January 1, 2018 - May 31, 2024Handled publication, branding, and packaging designs for clients such as Unacademy, Pure Nutrition, Echo Bubbleguard, Leo, and Spasht. Developed brand identities and visual languages tailored to client needs across various sectors.
Senior Brand Designer at Godrej Consumer Products
January 1, 2013 - December 31, 2017Led brand refresh and packaging redesign projects for multiple products including Ezee Liquid Detergent, Godrej No.1, and Darling Hair Extensions. Conducted product and user research across Africa to refine packaging and communication strategies. Designed brand identity and packaging for Godrej Aer and NYU Hair Color. Contributed to FMCG product innovations through in-depth user research.
Design Consultant at Holmes & Marchant
January 1, 2012 - December 31, 2013Designed packaging for Unilever and led brand refresh and packaging design for Bali Bakery. Collaborated with global designers to create innovative market solutions.
Lead Graphic Designer at CoDesign
January 1, 2010 - December 31, 2012Created brand identities and print collaterals for clients including Glasxperts, Apeejay Business Center, Zorba, and Lines Plus.
Graphic Designer at The Brand Union
January 1, 2009 - December 31, 2010Developed branding strategies and conceptual designs for global clients.
Graphic Designer at Eureka Moment Design
January 1, 2008 - December 31, 2009Handled publication design for TATA Planet & People and developed branding and environmental graphics for Reliance Rejoice.
Education
Bachelor of Design at National Institute of Design
June 1, 2003 - May 31, 2007Diploma in Applied Arts at L S Raheja School of Applied Arts
June 1, 2000 - May 31, 2003User Experience at UCLA Extension
April 1, 2024 - June 10, 2025Bachelor of Design at National Institute of Design
June 1, 2003 - May 31, 2007Diploma in Applied Arts at L S Raheja School of Applied Arts
June 1, 2000 - May 31, 2003Qualifications
UX Certification
April 1, 2024 - June 30, 2025UX Certification
April 1, 2024 - June 30, 2025Industry Experience
Consumer Goods, Education, Travel & Hospitality, Software & Internet, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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