Muhammad Shaherfi

Rapidly prototyped showcase games using the company’s proprietary language as the 'user zero' for its game engine; designed and developed a Vue.js website as an interactive extension of Rhythm Run; created the Forsync product website in Webflow; improved and documented the proprietary language with beginner-friendly tutorials; produced illustrated and animated ad campaigns using Illustrator, Figma, After Effects, and Blender; managed scheduling and publishing across social channels.

Learnt the organisation’s proprietary language and became the “user zero” of its game engine, building showcase games that demonstrated core capabilities. Prototyped Ambal, the organisation’s flagship title, establishing core gameplay loops, tools pipeline, and a reusable project template for future builds. Improved and documented the company’s proprietary language by overhauling docs, filling gaps, and publishing beginner-friendly tutorials. Illustrated and animated ad campaigns: created collateral and one-pagers in Illustrator; produced professional motion graphics in After Effects/Blender; managed scheduling and publishing across social channels.

Led interns as Principal Interaction Designer to create an e-learning module for Prof. Maurice Van Steesel, overseeing interactive design, UX improvements, and Adobe Captivate scripting to enhance usability, navigation, and learner engagement. Collaborated as Research Assistant to design and develop a Unity-based app that helps medical students learn and retain knowledge through interactive experiences, focusing on UI design, interaction flow, and usability.