Strategized and executed performance marketing campaigns with influencers in South East Asia (Malaysia, Philippines, Thailand), driving traffic, engagement, and conversions for key brands like Pepsi and Reckitt.

Digital Marketing and Influencer Marketing Freelancer at Fart Coin

February 1, 2025 - September 2, 2025

Scaled a crypto coin over three years using influencer marketing and viral engagement strategies, resulting in a 700% increase in token holders and 1,200% growth in trading volume. Collaborated with major crypto influencers across YouTube, Twitter, TikTok, and Telegram to build brand credibility and organic growth. Conducted targeted campaigns, Twitter Spaces events, AMA sessions, and Telegram community growth that expanded active members from 10K to 150K, helping the coin reach a top 100 CoinMarketCap ranking.

SEO Specialist Freelancer at PeoPet

March 1, 2025 - September 2, 2025

Applied technical SEO analysis and targeted Gen Z-centric keywords to improve customer engagement and conversion rates on an e-commerce platform focused on pet products, transforming high website traffic into meaningful sales.

SEO Specialist Freelancer at Alesya Bags

August 1, 2022 - September 2, 2025

Improved website visibility and conversion rates by identifying and targeting high-conversion non-branded keywords for a U.S.-based fashion market newcomer, boosting online presence and sales for products like handbags, sustainable activewear, and statement jackets.

Marketing and Segmentation Specialist at Finesse and Wanderlog

January 1, 2023 - September 2, 2025

Achieved substantial growth across social media platforms by leveraging celebrity-inspired ads, influencer collaborations, and innovative video content. Monitored performance metrics, analyzed engagement trends, and optimized campaigns to improve reach and conversion.

Social Media Marketing Specialist at Madison Reed

January 1, 2017 - September 2, 2025

Implemented targeted marketing strategies and consumer segmentation to enhance social media campaigns, elevating brand presence by creating engaging, customer-centric content that resonated with high-performing audience segments.

Performance and Influencer Marketing Freelancer at Buzz One

September 1, 2023 - Present

Strategized and executed performance marketing campaigns with influencers in South East Asia (Malaysia, Philippines, Thailand) driving traffic, engagement, and conversions for key brands such as Pepsi and Reckitt.

Influencer Marketing Specialist at Fart Coin

February 1, 2025 - September 2, 2025

Led influencer marketing and viral engagement strategies to scale a crypto coin over three years. Achieved a 700% increase in token holders and a 1,200% surge in trading volume by partnering with top-tier crypto YouTubers, Twitter analysts, TikTok influencers, and Telegram thought leaders. Conducted targeted campaigns explaining the coin’s utility and hosted Twitter Spaces and AMA sessions, growing Telegram community from 10K to 150K active members and securing a top 100 CoinMarketCap ranking.

SEO Consultant for E-Commerce at PeoPet

March 1, 2025 - September 2, 2025

Improved conversion rates by implementing Gen Z-centric keywords and tailored messaging resonating with customers’ emotional values towards pets, converting high web traffic into meaningful sales despite already having a solid technical SEO foundation.

SEO Consultant at Alesya Bags

August 1, 2022 - September 2, 2025

Enhanced online presence and sales for a newcomer in the U.S. fashion market by targeting high-conversion, non-branded keywords instead of relying on branded searches, driving traffic and increasing conversions for products including handbags, sustainable activewear, and jackets.

Marketing and Segmentation Specialist at Finesse and Wanderlog

January 1, 2023 - September 2, 2025

Achieved substantial platform growth leveraging celebrity-inspired ads, influencer collaborations, and innovative video content. Tracked performance metrics, analyzed engagement trends, and optimized campaigns to improve reach and conversion, significantly growing audiences across Instagram, Facebook, LinkedIn, Pinterest, and TikTok.

Marketing Strategist at Madison Reed

January 1, 2017 - September 2, 2025

Implemented targeted marketing strategies and consumer segmentation to enhance social media campaigns and elevated brand presence with engaging, customer-centric content appealing to high-performing audience segments.

Freelance Performance Marketing & Influencer Marketing Specialist at Buzz One

September 1, 2023 - Present

Strategized and executed performance marketing campaigns with influencers, driving traffic, engagement and conversions for brands like Pepsi and Reckitt.

Freelance Influencer Marketing & Growth Strategist at Fart Coin

February 1, 2025 - September 26, 2025

Scaled a crypto project by leveraging influencer marketing and viral engagement, achieving a 700% increase in token holders and a 1,200% rise in trading volume; led campaigns with crypto YouTubers, Twitter analysts, TikTok influencers and Telegram thought leaders reaching 50M+ followers.

SEO Specialist at PeoPet

March 1, 2025 - September 26, 2025

Led Gen Z keyword strategy and content messaging to convert high site traffic into sales; transformed traffic into meaningful conversions.

Marketing & Segmentation Specialist at Alesya Bags

August 1, 2022 - September 26, 2025

Targeted high-conversion keywords beyond branded searches, improving online visibility and driving traffic, sales of handbags, sustainable activewear, and jackets.

Marketing & Campaign Growth Specialist at Finesse & Wanderlog

January 1, 2023 - September 26, 2025

Drove platform growth through celebrity-inspired ads, influencer collaborations and innovative video content; tracked performance and optimized campaigns for reach and conversions from 2019 to 2023.

Social Media & Consumer Marketing Specialist at Madison Reed

January 1, 2017 - September 26, 2025

Developed targeted marketing strategies and consumer segmentation to enhance social media campaigns and brand presence.

Education

Diploma in Fashion Designing at Iqra University

January 1, 2010 - January 1, 2013

Diploma in Fashion Designing at Iqra University

January 1, 2010 - January 1, 2013

Diploma at Iqra University, Fashion Designing

January 1, 2010 - January 1, 2013