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I specialise in reshaping the Paid Media landscape, leveraging my Master's in Digital Marketing and Management. My recent campaigns have not only revolutionised clients' online presence but also delivered measurable success, including a staggering 730% return on ad spend. My approach intertwines strategic Google Ads management with innovative paid social media campaigns, catalysing a 10% D2C sales boost for retail clients. With my hands firmly on data analytics and performance metrics, our team's efforts culminate in consistently elevated conversion rates and robust budget forecasting.…I specialise in reshaping the Paid Media landscape, leveraging my Master's in Digital Marketing and Management. My recent campaigns have not only revolutionised clients' online presence but also delivered measurable success, including a staggering 730% return on ad spend. My approach intertwines strategic Google Ads management with innovative paid social media campaigns, catalysing a 10% D2C sales boost for retail clients. With my hands firmly on data analytics and performance metrics, our team's efforts culminate in consistently elevated conversion rates and robust budget forecasting.

Muhammad Shahmeer Khan

Content Producer, Content Creator, Designer, +5

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I specialise in reshaping the Paid Media landscape, leveraging my Master's in Digital Marketing and Management. My recent campaigns have not only revolutionised clients' online presence but also delivered measurable success, including a staggering 730% return on ad spend. My approach intertwines strategic Google Ads management with innovative paid social media campaigns, catalysing a 10% D2C sales boost for retail clients. With my hands firmly on data analytics and performance metrics, our team's efforts culminate in consistently elevated conversion rates and robust budget forecasting.…I specialise in reshaping the Paid Media landscape, leveraging my Master's in Digital Marketing and Management. My recent campaigns have not only revolutionised clients' online presence but also delivered measurable success, including a staggering 730% return on ad spend. My approach intertwines strategic Google Ads management with innovative paid social media campaigns, catalysing a 10% D2C sales boost for retail clients. With my hands firmly on data analytics and performance metrics, our team's efforts culminate in consistently elevated conversion rates and robust budget forecasting.

Available to hire

I specialise in reshaping the Paid Media landscape, leveraging my Master’s in Digital Marketing and Management. My recent campaigns have not only revolutionised clients’ online presence but also delivered measurable success, including a staggering 730% return on ad spend.

My approach intertwines strategic Google Ads management with innovative paid social media campaigns, catalysing a 10% D2C sales boost for retail clients. With my hands firmly on data analytics and performance metrics, our team’s efforts culminate in consistently elevated conversion rates and robust budget forecasting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

PPC and Performance Specialist at Lovey

August 1, 2023 - Present

Managed a monthly budget of £800k across Paid Social, Google and MS Bing; generated £3M in revenue from paid channels within the first 12 months; achieved a strong ROAS on Google Ads; conducted CRO audits that increased quarterly leads by 30% and reduced CPA by 15%; analyzed campaign performance using Google Analytics, HubSpot, and Looker Studio to derive actionable insights and optimize media spend.

Senior PPC Specialist at Liberty Marketing

August 1, 2023 - September 1, 2024

Generated monthly reports and analytics to inform budgeting for senior management; increased online D2C sales by 28% MoM through paid search campaigns; managed £120k monthly ad spend across Social, Google and Bing; optimised Google Merchant Feeds increasing CTR by 20%; achieved 600% ROAS via Bing and Google Shopping; enhanced Paid Search and PMax campaigns with scripts and automation; built Looker Studio dashboards for real-time client reporting; troubleshot attribution and conversion tracking; crafted pitching decks and strategy materials for prospects.

PPC Specialist at Pixafusion Marketing Agency

August 1, 2022 - August 1, 2023

Led PPC initiatives across campaigns, optimizing performance across Google, Bing, and social channels while collaborating with the digital marketing team to hit client goals and improve overall ROAS.

Digital Marketing Team Lead at Flymingos

November 1, 2020 - December 1, 2021

Led digital marketing initiatives, coordinating cross-channel campaigns and driving performance improvements. Defined strategy, supervised execution, and mentored team members from Nov 2020 to Dec 2021.

Assistant Digital Marketing Manager at KoderLabs

August 1, 2019 - November 1, 2020

Supported digital marketing across channels, contributing to strategy and execution and improving overall channel performance.

Social Media Marketing Executive at Nanosoft Technologies

August 1, 2019 - February 1, 2020

Implemented social media campaigns and content strategies to build brand presence and engagement.