Hackathon: The LEGO Group
Shainthavi
Published
Collaborated with data scientists and a software engineer to design, develop, and present a solution for helping users find the perfect birthday gift for a child on the LEGO website - all within 24 hours. My role as the sole UX Designer involved leading the problem solving and design efforts.
The Problem - Finding the right gift for a child is a struggle for adults due to rapidly changing preferences of children and endless options for toys and products. People need to consider a number of factors and there are high expectations placed upon them for special occasions.
The Solution - After auditing the current LEGO website and gift finding flow, our solution was to make the design less cluttered and add more recommendations to make the user’s life simple. Additionally, we brought more attention to the gift finder feature and made it more functional by designing a filter.
The Impact - The LEGO Group redesigned their LEGO Gift Ideas page and made most of the changes we suggested they make!
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