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I’m a marketing professional with an MBA in Marketing and Project Management, and I enjoy helping brands connect with the right audience and turn engagement into meaningful results. My experience spans customer-facing roles, business operations, and marketing-focused work, giving me a strong understanding of both customer behavior and business goals. Over the years, I’ve worked in fast-paced environments where I learned how to build relationships, solve problems quickly, and stay organized while managing competing priorities. I’m particularly drawn to brands with a strong story and identity, and I enjoy finding creative ways to increase visibility, drive sales, and improve the customer experience. What I bring is a mix of strategic thinking, adaptability, and genuine enthusiasm for helping businesses grow. I take ownership of my work, learn quickly, and am committed to delivering results that make a real impact.…I’m a marketing professional with an MBA in Marketing and Project Management, and I enjoy helping brands connect with the right audience and turn engagement into meaningful results. My experience spans customer-facing roles, business operations, and marketing-focused work, giving me a strong understanding of both customer behavior and business goals. Over the years, I’ve worked in fast-paced environments where I learned how to build relationships, solve problems quickly, and stay organized while managing competing priorities. I’m particularly drawn to brands with a strong story and identity, and I enjoy finding creative ways to increase visibility, drive sales, and improve the customer experience. What I bring is a mix of strategic thinking, adaptability, and genuine enthusiasm for helping businesses grow. I take ownership of my work, learn quickly, and am committed to delivering results that make a real impact.

Shaista Khatoon

Marketing Consultant, Growth Marketer, Brand Strategist, +2

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I’m a marketing professional with an MBA in Marketing and Project Management, and I enjoy helping brands connect with the right audience and turn engagement into meaningful results. My experience spans customer-facing roles, business operations, and marketing-focused work, giving me a strong understanding of both customer behavior and business goals. Over the years, I’ve worked in fast-paced environments where I learned how to build relationships, solve problems quickly, and stay organized while managing competing priorities. I’m particularly drawn to brands with a strong story and identity, and I enjoy finding creative ways to increase visibility, drive sales, and improve the customer experience. What I bring is a mix of strategic thinking, adaptability, and genuine enthusiasm for helping businesses grow. I take ownership of my work, learn quickly, and am committed to delivering results that make a real impact.…I’m a marketing professional with an MBA in Marketing and Project Management, and I enjoy helping brands connect with the right audience and turn engagement into meaningful results. My experience spans customer-facing roles, business operations, and marketing-focused work, giving me a strong understanding of both customer behavior and business goals. Over the years, I’ve worked in fast-paced environments where I learned how to build relationships, solve problems quickly, and stay organized while managing competing priorities. I’m particularly drawn to brands with a strong story and identity, and I enjoy finding creative ways to increase visibility, drive sales, and improve the customer experience. What I bring is a mix of strategic thinking, adaptability, and genuine enthusiasm for helping businesses grow. I take ownership of my work, learn quickly, and am committed to delivering results that make a real impact.

Available to hire

I’m a marketing professional with an MBA in Marketing and Project Management, and I enjoy helping brands connect with the right audience and turn engagement into meaningful results. My experience spans customer-facing roles, business operations, and marketing-focused work, giving me a strong understanding of both customer behavior and business goals.

Over the years, I’ve worked in fast-paced environments where I learned how to build relationships, solve problems quickly, and stay organized while managing competing priorities. I’m particularly drawn to brands with a strong story and identity, and I enjoy finding creative ways to increase visibility, drive sales, and improve the customer experience.

What I bring is a mix of strategic thinking, adaptability, and genuine enthusiasm for helping businesses grow. I take ownership of my work, learn quickly, and am committed to delivering results that make a real impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Student Strategy & Marketing Consultant at Aplicata Technologies (Veraphone)

November 1, 2024 - December 31, 2024

Conducted market analysis and organizational diagnosis to identify low brand awareness and limited market penetration challenges. Developed a persona-driven marketing strategy targeting property managers, health care institutions, and corporate clients to expand market reach. Designed a comprehensive go-to-market (GTM) strategy including digital advertising, partnerships, and content marketing to drive lead generation. Built financial projections, pricing strategy, and a $25K budget plan with estimated ROI and revenue growth over 3 years. Created a detailed implementation road map covering timeline, resource allocation, and campaign execution phase. Defined KPIs including user acquisition, customer retention, and brand awareness metrics to measure business impact.

Marketing Intern at Latigo

June 1, 2021 - July 31, 2021

Executed end-to-end email marketing campaigns and social media content across 3+ digital channels, contributing to a 20-25% improvement in audience reach and engagement over the internship period. Developed 15+ promotional collateral and campaign assets using Canva, including social posts, email copy, and digital creatives, aligned with brand guidelines and campaign objectives. Conducted market and competitor research across 5+ competitor brands, surfacing positioning insights that directly informed campaign strategy and messaging decisions. Collaborated with cross-functional teams including design and sales to expand distribution across 2 marketing channels, increasing campaign touch points and brand visibility. Contributed creative concepts during campaign brainstorming sessions, with 5+ ideas adopted into final campaign collateral and published across digital platforms.

Digital Marketing Consultant at Dharamagya NGO

September 1, 2020 - October 31, 2020

Produced and published website content for Dharamagya NGO, crafting mission-driven messaging that strengthened online visibility and improved audience engagement with the organization's initiatives. Coordinated outreach and volunteer engagement campaigns at Integrated Volunteer Network (New Delhi) for the #V4A Panimal welfare initiative, driving a 15% increase in volunteer participation through targeted communication and digital channel management.

Front of House Associate at OEB Breakfast Co.

October 1, 2023 - Present

Ranked in the top 10% of staff for average guest check value by driving upsell and customer engagement. Trained 10+ new hires and coordinated service operations across 200+ guest shifts, ensuring efficiency and service quality.

Cluster Manager at CV Owl

August 1, 2020 - October 31, 2020

Recruited, interviewed, and onboarded a team of 25 student interns to support marketing and customer engagement initiatives. Led and coordinated a 25-member team, assigning tasks, monitoring performance, and ensuring project deadlines were met. Developed work schedules and managed day-to-day operations to optimize team productivity and accountability. Trained and mentored interns in social media marketing, customer service, and outreach activities, driving successful campaign execution.

Leadership Experience - Google Ad Grants (Digital Marketing) at University Canada West

August 1, 2020 - September 1, 2020

Selected as 1 of 3 students (out of 200+) to represent the university in a Google Ad Grants project for a non-profit organization. Managed $10,000 in Google Ad Grants spend for a non-profit platform, driving a 15x increase in clicks and a 44%+ improvement in CTR through strategic campaign structuring and continuous optimization. Reduced average CPC by ~73% by refining keyword targeting, match types, and ad copy iterations across multiple search campaigns aligned with content themes. Boosted event registrations and blog traffic by architecting campaign structure around content themes, directly contributing to measurable audience growth. Recognized as “Top Marketer” by Google for outstanding campaign performance and execution.

Intern at CV Owl

August 1, 2020 - October 31, 2020