Available to hire
I’m a Performance Marketer with a proven track record of driving growth for B2B, B2C, and SaaS companies. Over the years, I’ve helped businesses scale past €10M ARR through data-driven paid media strategies across Google Ads, Meta Ads, and Microsoft Ads.
I specialise in building and optimising lead generation funnels, implementing full-funnel tracking, and running multi-channel campaigns that maximise ROI. With hands-on experience managing six-figure monthly budgets, I focus on delivering measurable results and sustainable growth.
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Experience Level
Expert
Expert
Language
Dutch
Fluent
English
Advanced
Work Experience
Google Ads Specialist at Teleperformance
August 1, 2019 - March 1, 2022Grew from Digital Account Manager to Senior Campaign Specialist within Google's official onboarding program. Helped agencies and SMBs across the Benelux market build, launch, and scale high-performing Google Ads campaigns.
Founder & Project Manager at The Online Motion
April 1, 2022 - PresentFounder & Project Manager; Helped companies generate more leads through high-performance campaigns. Built strategic marketing setups including Google Ads, conversion tracking, landing pages & analytics. Managed partnerships in tracking, design, and development for full-stack delivery.
Performance Marketing Manager at Desk Bird
April 1, 2025 - September 15, 2025Scaled lead generation across 10+ regions and multiple SaaS products. Contributed directly to company growth from startup to €10M ARR. Led team, campaign strategy, conversion tracking, analytics, and regional expansion. Oversaw Google Ads, paid social, and performance insights dashboards.
Founder & Project Manager at The Online Motion
April 1, 2022 - PresentHelped companies generate more leads through high-performance campaigns. Built strategic marketing setups including Google Ads, conversion tracking, landing pages & analytics. Managed partnerships in tracking, design, and dev for full-stack delivery.
Performance Marketing Manager at DeskBird
April 1, 2025 - September 15, 2025Scaled lead generation across 10+ regions and multiple SaaS products. Contributed directly to company growth from startup to €10M ARR. Led campaigns strategy, conversion tracking, analytics, and regional expansion. Oversaw Google Ads, paid social, and performance insights dashboards.
Google Ads Specialist at Teleperformance
March 1, 2022 - September 15, 2025Grew from Digital Account Manager to Senior Campaign Specialist within Google's official onboarding program. Helped agencies and SMBs across the Benelux market build, launch, and scale high-performing Google Ads campaigns.
Founder & Project Manager at The Online Motion
April 1, 2022 - PresentLed remote marketing consultancy delivering high-performance campaigns. Helped companies generate more leads through strategic marketing setups including Google Ads, conversion tracking, landing pages and analytics. Managed partnerships across tracking, design, and development to provide full-stack delivery for client needs. Client work included DeskBird among others.
Performance Marketing Manager at DeskBird
April 1, 2025 - September 15, 2025Scaled lead generation across 10+ regions and multiple SaaS products. Contributed directly to company growth from startup to €10M ARR. Led team on campaigns strategy, conversion tracking, analytics, and regional expansion. Oversaw Google Ads, paid social, and performance dashboards.
Specialist at Teleperformance
March 1, 2022 - September 15, 2025Grew from Digital Account Manager to Senior Campaign Specialist within Google's official onboarding program. Helped agencies and SMBs across the Benelux market build, launch, and scale high-performing Google Ads campaigns.
Education
Entrepreneurship & Management at Open University
January 1, 2016 - January 1, 2018International Business at Nova College
January 1, 2012 - January 1, 2016Entrepreneurship & Management at Open University
January 1, 2016 - January 1, 2018International Business at Nova College
January 1, 2012 - January 1, 2016Digital Marketing Mentorship at Mentor Cruise
January 1, 2024 - September 15, 2025Entrepreneurship & Management at Open University
January 1, 2016 - January 1, 2020International Business at Nova College
January 1, 2012 - January 1, 2016Entrepreneurship & Management at Open University
January 1, 2016 - January 1, 2018International Business at Nova College
January 1, 2012 - January 1, 2016Digital Marketing Mentorship at MentorCruise
January 1, 2024 - September 15, 2025Qualifications
Digital Marketing Mentorship - Mentor Cruise
January 1, 2024 - December 31, 2024Digital Marketing Mentorship
January 1, 2024 - September 15, 2025Digital Marketing Mentorship
January 1, 2024 - September 15, 2025Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Other
Experience Level
Expert
Expert
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