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Product manager with 4+ years of experience leading portfolio strategy, shaping market positioning, and driving end-to-end go-to-market execution in highly regulated healthcare and pharmaceutical environments. I blend product management rigor with marketing expertise—crafting clear, compliant messaging, developing high-impact promotional content, and translating complex clinical and operational concepts into compelling, conversion-ready assets. Known for data-backed decision making, cross-functional leadership, and delivering successful product launches and campaigns that accelerate growth and strengthen brand presence.…Product manager with 4+ years of experience leading portfolio strategy, shaping market positioning, and driving end-to-end go-to-market execution in highly regulated healthcare and pharmaceutical environments. I blend product management rigor with marketing expertise—crafting clear, compliant messaging, developing high-impact promotional content, and translating complex clinical and operational concepts into compelling, conversion-ready assets. Known for data-backed decision making, cross-functional leadership, and delivering successful product launches and campaigns that accelerate growth and strengthen brand presence.

Shalom Kercher

Digital Marketer, eCommerce Developer, Data Analyst, +4

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Product manager with 4+ years of experience leading portfolio strategy, shaping market positioning, and driving end-to-end go-to-market execution in highly regulated healthcare and pharmaceutical environments. I blend product management rigor with marketing expertise—crafting clear, compliant messaging, developing high-impact promotional content, and translating complex clinical and operational concepts into compelling, conversion-ready assets. Known for data-backed decision making, cross-functional leadership, and delivering successful product launches and campaigns that accelerate growth and strengthen brand presence.…Product manager with 4+ years of experience leading portfolio strategy, shaping market positioning, and driving end-to-end go-to-market execution in highly regulated healthcare and pharmaceutical environments. I blend product management rigor with marketing expertise—crafting clear, compliant messaging, developing high-impact promotional content, and translating complex clinical and operational concepts into compelling, conversion-ready assets. Known for data-backed decision making, cross-functional leadership, and delivering successful product launches and campaigns that accelerate growth and strengthen brand presence.

Available to hire

Product manager with 4+ years of experience leading portfolio strategy, shaping market positioning, and driving end-to-end go-to-market execution in highly regulated healthcare and pharmaceutical environments.

I blend product management rigor with marketing expertise—crafting clear, compliant messaging, developing high-impact promotional content, and translating complex clinical and operational concepts into compelling, conversion-ready assets. Known for data-backed decision making, cross-functional leadership, and delivering successful product launches and campaigns that accelerate growth and strengthen brand presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Product Manager at Dr. Reddy’s Laboratories

March 1, 2024 - Present

Own product strategy, pricing, and lifecycle management for an $18M portfolio; shape messaging, positioning, and GTM priorities using customer insights and competitive analysis. Drove four end-to-end product launches with $13M+ projected revenue; produced campaign content, sales enablement materials, and cross-functional GTM assets. Built data-driven marketplace strategies to optimize visibility, conversion, and engagement across B2B channels, scaling revenue from $1.4M to $4.6M year-to-date. Developed structured experimentation frameworks to test messaging and positioning; refined content based on performance data. Produced internal and external marketing collateral ensuring regulatory and medical review compliance. Created GTM playbooks, commercial narratives, and customer-facing content translating complex technical and regulatory information into clear messaging. Improved operational readiness for 100+ SKUs through forecasting, analytics, and cross-functional coordination with Sale

Business Analyst at Dr. Reddy’s Laboratories

September 1, 2022 - March 1, 2024

Supported digital marketing and product strategy for a $225K portfolio; led discovery, UX validation, and launch of an in-house B2B ecommerce platform; translated customer pain points into product requirements and commercial narratives, driving revenue. Managed marketplace positioning and digital content across third-party B2B channels, optimizing listings, messaging, and promotional strategy to improve engagement and conversion. Built dashboards and analytics frameworks to measure campaign performance, customer behavior, and engagement trends. Produced insights reports and executive-level content synthesizing market trends, competitor activity, and performance data to support commercial strategy and sales enablement.

Management Trainee – Key Account Management at Dr. Reddy’s Laboratories

August 1, 2021 - September 1, 2022

Supported national account strategy by analyzing customer behavior, competitive positioning, and market trends to inform product and commercial decisions. Produced monthly insights reports synthesizing prescription trends, competitor pricing, and marketing activity for Sales & Marketing leadership. Developed early promotional materials, internal communications, and messaging frameworks to support brand initiatives and customer engagement.

SUN Pharma Intern | Commercial Operations at SUN Pharma

June 1, 2019 - August 1, 2019

Conducted market research to support targeting, segmentation, and sales force alignment. Delivered insights to senior leadership to inform commercial strategy and operational planning.