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I am a Creative Director and social media strategist working at the intersection of product innovation, audience psychology, and storytelling. My work strengthens brand differentiation and content-market fit by crafting emotionally resonant content through narrative design, screenwriting, and end-to-end social media campaigns across platforms. Presented customer acquisition and culturally-informed marketing strategy to IAG Group Strategy to capture a $475mn untapped opportunity for commerical insurance sales. I also have experience in Project Management at a B2B SaaS startup where I implemented solutions for clients, managed a 13-person engineering team located both offshore and onshore, and managed expectations of internal C-suite executives.…I am a Creative Director and social media strategist working at the intersection of product innovation, audience psychology, and storytelling. My work strengthens brand differentiation and content-market fit by crafting emotionally resonant content through narrative design, screenwriting, and end-to-end social media campaigns across platforms. Presented customer acquisition and culturally-informed marketing strategy to IAG Group Strategy to capture a $475mn untapped opportunity for commerical insurance sales. I also have experience in Project Management at a B2B SaaS startup where I implemented solutions for clients, managed a 13-person engineering team located both offshore and onshore, and managed expectations of internal C-suite executives.

Shalvi Singh

PRO

Creative Director, Screenwriter, Film Director, +5

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I am a Creative Director and social media strategist working at the intersection of product innovation, audience psychology, and storytelling. My work strengthens brand differentiation and content-market fit by crafting emotionally resonant content through narrative design, screenwriting, and end-to-end social media campaigns across platforms. Presented customer acquisition and culturally-informed marketing strategy to IAG Group Strategy to capture a $475mn untapped opportunity for commerical insurance sales. I also have experience in Project Management at a B2B SaaS startup where I implemented solutions for clients, managed a 13-person engineering team located both offshore and onshore, and managed expectations of internal C-suite executives.…I am a Creative Director and social media strategist working at the intersection of product innovation, audience psychology, and storytelling. My work strengthens brand differentiation and content-market fit by crafting emotionally resonant content through narrative design, screenwriting, and end-to-end social media campaigns across platforms. Presented customer acquisition and culturally-informed marketing strategy to IAG Group Strategy to capture a $475mn untapped opportunity for commerical insurance sales. I also have experience in Project Management at a B2B SaaS startup where I implemented solutions for clients, managed a 13-person engineering team located both offshore and onshore, and managed expectations of internal C-suite executives.

Available to hire

London, United Kingdom

I am a Creative Director and social media strategist working at the intersection of product innovation, audience psychology, and storytelling.

My work strengthens brand differentiation and content-market fit by crafting emotionally resonant content through narrative design, screenwriting, and end-to-end social media campaigns across platforms.

Presented customer acquisition and culturally-informed marketing strategy to IAG Group Strategy to capture a $475mn untapped opportunity for commerical insurance sales.

I also have experience in Project Management at a B2B SaaS startup where I implemented solutions for clients, managed a 13-person engineering team located both offshore and onshore, and managed expectations of internal C-suite executives.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Beginner

Language

English

Fluent

Hindi

Intermediate

Urdu

Intermediate

French

Intermediate

Work Experience

Creative Director for Video Podcast (Freelance) at Freelance / Self-Employed

March 1, 2026 - Present

Partnered with the Founder of a video podcast to define brand positioning, differentiation, audience definition, messaging and guest strategy. Strengthened overall product direction and content-market fit. Led development of a cohesive visual identity and branding kit through collaborative workshops, translating the founder's ethos into a differentiated brand voice. Built scalable content templates using Canva for reels, posts and carousels, aligning collateral with the visual identity and enabling rapid, structured rollout of social content to grow the audience.

Content Creator (Freelance) at Freelance / Self-Employed

March 1, 2026 - Present

Produced and edited short-form Instagram video for a cultural dance event hosted by a not-for-profit organization, delivering a reel with a 1.25% click-through rate to the organisation’s Instagram profile. Defined emotional direction of the video (pace, audio, narrative) to align with values and promote community inclusivity. Iterated through multiple rounds of client feedback to ensure satisfaction within tight timelines. Preserved the cultural integrity of original soundtracks from artists while integrating them into a cohesive final audio edit. Ensured privacy compliance for individuals featured in the video in accordance with their provided consent, delivering to the organisation’s obligation to respect privacy and maintain cultural sensitivity.

Founder at MindKaar (Independent Project)

July 1, 2025 - Present

An culturally tailored mental health app for South Asian men. Conducted user interviews to understand cultural expectations, stigma, and societal norms influencing mental wellbeing. Synthesised insights into product directions to shape early prototypes.

Project Manager at Innomate

June 1, 2024 - March 1, 2025

Led the implementation of a B2B software for 5 public university clients in Australia and the United States, managing $800,000 in scope. Managed end-to-end project lifecycle including timelines, dependencies and delivery risks, and aligned technical strategy with client needs. Communicated project progress with clients and senior stakeholders, including C-level executives. Researched and designed an improved project delivery workflow incorporating AI to generate artefacts, track timelines and monitor budget consumption, streamlining processes.

Screenwriter and Narrative Consultant at Freelance / Self-Employed

December 1, 2023 - Present

Developed narrative structures, character profiles, and story arcs for short films, micro-shorts, and feature-length scripts across five international clients. Created opening scenes to establish tone and evoke emotional resonance; ghostwrote a feature-length screenplay adapting a client's original fiction. Prioritised and restructured key plot points to improve narrative clarity while preserving core themes, aligning tone with client-provided material. Collaborated closely with clients through iterative feedback loops to refine scripts and ensure satisfaction.

Social Media Strategist & Programme Facilitator at Burans Organisation

October 1, 2023 - November 1, 2023

Developed and executed a social media strategy that increased Instagram and Facebook engagement by 90%. Defined content objectives and metrics, target audiences, and orchestrated systematic release of content to improve consistency and reach. Crafted content and copy showcasing organizational programs, participant testimonials, and case studies. Produced engaging graphics and videos using Canva and Lightworks Video Editor; embedded social media content creation tools to increase awareness of organizational efforts and brand voice. Conducted community discussions with 40 parents and children from lower socio-economic backgrounds to understand cultural context, financial struggles and mental wellbeing challenges, applying insights to social media posts and copy with culturally resonant language.

Writer / Director / Executive Producer at Sufi - Independent Project

October 1, 2022 - Present

Wrote and directed a culturally tailored mental health app project for South Asian men, including development of opening scenes, character development, and narrative arc planning. Coordinated with contributors and stakeholders to ensure alignment with project brief and cultural sensitivity.

Product Manager at Insurance Australia Group (IAG) - Innovation and Venturing Division

August 1, 2021 - November 30, 2022

Researched a $475 million market opportunity for commercially oriented insurance sales to Australia’s culturally and linguistically diverse SME sector. Built a culturally informed customer acquisition approach by analysing the cultural behavior of Chinese and Indian SME owners across platforms like WeChat, Facebook, and regional language channels. Presented strategic recommendations to IAG Group Leadership outlining audience insights, trust-based brand messaging, and culturally tailored digital marketing initiatives.