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I’m a Creative Director and Social Media Strategist working at the intersection of product thinking, audience psychology, and storytelling. I apply product innovation to strengthen brand differentiation and content-market fit. I craft Instagram and Facebook content using first-hand audience research and behavioural insights, and I draw on narrative design and screenplay writing to create emotionally resonant content.…I’m a Creative Director and Social Media Strategist working at the intersection of product thinking, audience psychology, and storytelling. I apply product innovation to strengthen brand differentiation and content-market fit. I craft Instagram and Facebook content using first-hand audience research and behavioural insights, and I draw on narrative design and screenplay writing to create emotionally resonant content.

Shalvi Singh

PRO

Creative Director, Screenwriter, Film Director, +4

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I’m a Creative Director and Social Media Strategist working at the intersection of product thinking, audience psychology, and storytelling. I apply product innovation to strengthen brand differentiation and content-market fit. I craft Instagram and Facebook content using first-hand audience research and behavioural insights, and I draw on narrative design and screenplay writing to create emotionally resonant content.…I’m a Creative Director and Social Media Strategist working at the intersection of product thinking, audience psychology, and storytelling. I apply product innovation to strengthen brand differentiation and content-market fit. I craft Instagram and Facebook content using first-hand audience research and behavioural insights, and I draw on narrative design and screenplay writing to create emotionally resonant content.

Available to hire

London, United Kingdom

I’m a Creative Director and Social Media Strategist working at the intersection of product thinking, audience psychology, and storytelling. I apply product innovation to strengthen brand differentiation and content-market fit.

I craft Instagram and Facebook content using first-hand audience research and behavioural insights, and I draw on narrative design and screenplay writing to create emotionally resonant content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Intermediate

Urdu

Intermediate

French

Intermediate

Work Experience

Creative Director for Video Podcast (Freelance) at Freelance / Self-Employed

March 1, 2026 - Present

Partnered with the Founder of a video podcast to define brand positioning, differentiation, audience definition, messaging and guest strategy. Strengthened overall product direction and content-market fit. Led development of a cohesive visual identity and branding kit through collaborative workshops, translating the founder's ethos into a differentiated brand voice. Built scalable content templates using Canva for reels, posts and carousels, aligning collateral with the visual identity and enabling rapid, structured rollout of social content to grow the audience.

Content Creator (Freelance) at Freelance / Self-Employed

March 1, 2026 - Present

Produced and edited short-form Instagram video for a cultural dance event hosted by a not-for-profit organization, delivering a reel with a 1.25% click-through rate to the organisation’s Instagram profile. Defined emotional direction of the video (pace, audio, narrative) to align with values and promote community inclusivity. Iterated through multiple rounds of client feedback to ensure satisfaction within tight timelines.

Founder at MindKaar (Independent Project)

July 1, 2025 - Present

An culturally tailored mental health app for South Asian men. Conducted user interviews to understand cultural expectations, stigma, and societal norms influencing mental wellbeing. Synthesised insights into product directions to shape early prototypes.

Junior Project Manager at Innomate

June 1, 2024 - March 1, 2025

Led the implementation of a B2B software for 5 public university clients in Australia and the United States, managing $800,000 in scope. Managed end-to-end project lifecycle including timelines, dependencies and delivery risks, and aligned technical strategy with client needs. Communicated project progress with clients and senior stakeholders, including C-level executives. Researched and designed an improved project delivery workflow incorporating AI to generate artefacts, track timelines and monitor budget consumption, streamlining processes.

Screenwriter and Narrative Consultant at Freelance / Self-Employed

December 1, 2023 - Present

Developed narrative structures, character profiles, and story arcs for short films, micro-shorts, and feature-length scripts across five international clients. Created opening scenes to establish tone and evoke emotional resonance; ghostwrote a feature-length screenplay adapting a client's original fiction. Prioritised and restructured key plot points to improve narrative clarity while preserving core themes, aligning tone with client-provided material. Collaborated closely with clients through iterative feedback loops to refine scripts and ensure satisfaction.

Social Media Strategist & Programme Facilitator at Burans Organisation

October 1, 2023 - November 1, 2023

Developed and executed a social media strategy that increased Instagram and Facebook engagement by 90%. Defined content objectives and metrics, target audiences, and orchestrated systematic release of content to improve consistency and reach. Crafted content and copy showcasing organizational programs, participant testimonials, and case studies. Produced engaging graphics and videos using Canva and Lightworks Video Editor; embedded social media content creation tools to increase awareness of organizational efforts and brand voice. Conducted community discussions with 40 parents and children from lower socio-economic backgrounds to understand cultural context, financial struggles and mental wellbeing challenges, applying insights to social media posts and copy with culturally resonant language.

Content Creator & Programme Facilitator at Anubhuti Trust

June 1, 2023 - August 1, 2023

Curated informative social media and website collateral describing the impact of educational, health, social, and political inequalities on mental wellbeing of marginalized communities. Incorporated research insights to strengthen the narrative and call-to-action in the content. Facilitated English teaching sessions for students from lower socio-economic backgrounds, using art-based methods to integrate mental health themes into educational material. Conducted reflective discussions enabling students to express the impact of limited educational opportunities on their wellbeing and self-perception.

Writer / Director / Executive Producer at Sufi - Independent Project

October 1, 2022 - Present

Wrote and directed a culturally tailored mental health app project for South Asian men, including development of opening scenes, character development, and narrative arc planning. Coordinated with contributors and stakeholders to ensure alignment with project brief and cultural sensitivity.