I’m a results-driven SEO Strategist and Digital Marketing Specialist with over 8 years of experience. I have a passion for leveraging data to create sustainable growth and measurable online success for businesses. I enjoy collaborating with teams and clients to develop tailored marketing campaigns that align with their business goals.…

Shamshair Ali (Xhams)

I’m a results-driven SEO Strategist and Digital Marketing Specialist with over 8 years of experience. I have a passion for leveraging data to create sustainable growth and measurable online success for businesses. I enjoy collaborating with teams and clients to develop tailored marketing campaigns that align with their business goals.…

Available to hire

I’m a results-driven SEO Strategist and Digital Marketing Specialist with over 8 years of experience. I have a passion for leveraging data to create sustainable growth and measurable online success for businesses. I enjoy collaborating with teams and clients to develop tailored marketing campaigns that align with their business goals.

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Language

English
Fluent
Urdu
Fluent
Pashto, Pushto
Fluent
Panjabi, Punjabi
Fluent

Work Experience

Senior SEO and PPC Specialist at Digital West Agency
July 1, 2023 - Present
Led SEO and PPC strategy for clients across various industries, achieving consistent increases in organic traffic and paid ad ROI. Managed Google Ads, Bing Ads, Meta Ads, and analytics tools to optimise performance and conversions.
SEO Expert at Hashe Computer Solutions
May 1, 2022 - September 1, 2024
Delivered detailed SEO audits, keyword mapping, content strategies, and technical optimisation. Worked directly with clients to develop tailored marketing campaigns aligned with their business goals.
Senior SEO Expert at Ampere Digital | Freelance
October 1, 2024 - Present
Conducted SEO audits, keyword planning, and competitor analysis for client projects. Collaborated with content creators and designers for conversion-optimised pages.
SEO & PPC at Eclon Consulting | Freelance
October 1, 2024 - Present
Executed Google Ads strategies for increased visibility and reduced bounce rates. Conducted a complete SEO overhaul to improve domain authority and rankings.
SEO Executive at Tri Technologies
November 1, 2018 - December 1, 2021
Developed comprehensive Internet Marketing and SEO strategies for the site. Managed Link Building Tasks.
Digital Marketing Associate at Quest Enterprise Pakistan
December 1, 2021 - May 1, 2022
Developed a comprehensive digital marketing strategy for a website. Executed SMM and SEM campaigns for the business.
Digital Marketing Specialist (NDIS Sector) at Freelance
May 1, 2024 - April 1, 2025
Supported an NDIS service provider with a complete digital marketing strategy. Improved paid ad CTR by 42% and reduced CPC by 28% within the first quarter.

Education

Bachelor of Science in Information Technology at Premier Institute (GCUF)
January 1, 2018 - July 1, 2021

Qualifications

Google Ads Search Certification
January 11, 2030 - January 2, 2026
Google Analytics Certification
January 11, 2030 - January 2, 2026
Hubspot SEO Certification
January 11, 2030 - January 2, 2026
SEMrush Certifications: Local SEO
January 11, 2030 - January 2, 2026
SEMrush Certifications: Link Building
January 11, 2030 - January 2, 2026
SEMrush Certifications: Competitive Research
January 11, 2030 - January 2, 2026
SEMrush Certifications: SMB Digital Marketing
January 11, 2030 - January 2, 2026
Digital Marketing: Google Digital Garage
January 11, 2030 - January 2, 2026
Google My Business: Google Skill Shop
January 11, 2030 - January 2, 2026

Industry Experience

Computers & Electronics, Professional Services, Financial Services, Healthcare, Transportation & Logistics, Government, Real Estate & Construction, Consumer Goods, Media & Entertainment, Non-Profit Organization, Software & Internet, Telecommunications, Travel & Hospitality, Wholesale & Distribution, Retail, Manufacturing, Education, Agriculture & Mining, Energy & Utilities, Life Sciences, Gaming
    paper Organic SEO Scaling for a National Industry Body (Fashion & Textile Sector)

    Managed the SEO strategy for a prominent national organization representing the fashion and textile industry. The goal was to fix technical debt and optimize the site’s structure to dominate industry-specific search terms.

    Key Technical & On-Page Fixes:

    Technical SEO: Performed a deep-site audit to fix crawl errors and indexing bottlenecks.

    Core Web Vitals: Improved loading speeds and mobile responsiveness.

    On-Page Strategy: Optimized meta-metadata, H-tags, and URL structures across high-value pages.

    Keyword Mapping: Re-aligned content to target high-intent search queries.

    Results (Data-Driven): As shown in the Google Search Console screenshot, the project achieved:

    Total Clicks: 47.5k.

    Total Impressions: 1.39 Million.

    Performance: Daily traffic grew by over 300% within a 6-month period.