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Hi there! I’m Shane Alvarez, a freelance social media manager and influencer partnerships specialist, with over 9 years experience building compelling brand voices for fashion, lifestyle, luxury home, CPG, B2B and wellness brands. I translate bold brand positioning into social-first storytelling across reels, TikTok, and editorial-style content, always aligning with key business moments. I thrive on cross-functional collaboration with founders and leaders to shape campaign direction, content calendars, and measurable growth. With a track record of growing audience reach, engagement, and brand visibility through influencer partnerships and authentic content, I combine creative instincts with a data-informed approach to continuously evolve content, deepen audience connections, and drive business results.…Hi there! I’m Shane Alvarez, a freelance social media manager and influencer partnerships specialist, with over 9 years experience building compelling brand voices for fashion, lifestyle, luxury home, CPG, B2B and wellness brands. I translate bold brand positioning into social-first storytelling across reels, TikTok, and editorial-style content, always aligning with key business moments. I thrive on cross-functional collaboration with founders and leaders to shape campaign direction, content calendars, and measurable growth. With a track record of growing audience reach, engagement, and brand visibility through influencer partnerships and authentic content, I combine creative instincts with a data-informed approach to continuously evolve content, deepen audience connections, and drive business results.

Shane Alvarez

Social Media Manager, Content Strategist, Influencer Marketing Manager, +2

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Hi there! I’m Shane Alvarez, a freelance social media manager and influencer partnerships specialist, with over 9 years experience building compelling brand voices for fashion, lifestyle, luxury home, CPG, B2B and wellness brands. I translate bold brand positioning into social-first storytelling across reels, TikTok, and editorial-style content, always aligning with key business moments. I thrive on cross-functional collaboration with founders and leaders to shape campaign direction, content calendars, and measurable growth. With a track record of growing audience reach, engagement, and brand visibility through influencer partnerships and authentic content, I combine creative instincts with a data-informed approach to continuously evolve content, deepen audience connections, and drive business results.…Hi there! I’m Shane Alvarez, a freelance social media manager and influencer partnerships specialist, with over 9 years experience building compelling brand voices for fashion, lifestyle, luxury home, CPG, B2B and wellness brands. I translate bold brand positioning into social-first storytelling across reels, TikTok, and editorial-style content, always aligning with key business moments. I thrive on cross-functional collaboration with founders and leaders to shape campaign direction, content calendars, and measurable growth. With a track record of growing audience reach, engagement, and brand visibility through influencer partnerships and authentic content, I combine creative instincts with a data-informed approach to continuously evolve content, deepen audience connections, and drive business results.

Available to hire

Hi there! I’m Shane Alvarez, a freelance social media manager and influencer partnerships specialist, with over 9 years experience building compelling brand voices for fashion, lifestyle, luxury home, CPG, B2B and wellness brands. I translate bold brand positioning into social-first storytelling across reels, TikTok, and editorial-style content, always aligning with key business moments. I thrive on cross-functional collaboration with founders and leaders to shape campaign direction, content calendars, and measurable growth.

With a track record of growing audience reach, engagement, and brand visibility through influencer partnerships and authentic content, I combine creative instincts with a data-informed approach to continuously evolve content, deepen audience connections, and drive business results.

Skills

Experience Level

Branding

Expert

Copywriting

Expert

Web Design

Expert

Language

English

Fluent

Work Experience

Social Media & Content Strategy Lead / Freelance Social Media & Community Manager at Shane Ryan Creative, LLC

August 1, 2019 - Present

Lead social and content strategy for fashion, lifestyle, and wellness brands; oversee end-to-end execution of organic social ecosystems including content direction, short-form video, cadence, and brand voice; translate brand positioning into social-first storytelling across Reels, TikTok, and editorial-style content; collaborate with founders and stakeholders to shape campaign direction, monthly content priorities, and storytelling aligned with key business moments; build and maintain performance dashboards and analyze content insights to inform creative decisions; manage influencer partnerships and social budgets; direct UGC strategy and content amplification; elevate community voices through authentic storytelling.

Social Media & Influencer Partnerships Manager at Bella Dahl

August 1, 2019 - July 1, 2025

Developed and executed organic social-first content strategy across Instagram, TikTok, and Facebook for a contemporary women’s fashion brand with 200K+ audience; owned brand voice across platforms; increased audience reach by 26% YoY and drove 11% growth in engagement through trend-aware, brand-aligned storytelling; led launch and growth of influencer program, generating 4.0x EMV and expanding brand visibility through thoughtful creator partnerships; collaborated with the CMO, Ad Director, and eCommerce teams to translate seasonal campaigns, product launches, and branding initiatives into cohesive social storytelling; built reporting frameworks to track reach, engagement, clicks, and conversions; managed influencer outreach, gifting, campaign execution, and long-term relationship development across paid and organic activations; directed UGC strategy and content amplification; supported brand launches and key marketing moments by aligning social content with broader campaigns; managed

Influencer Marketing Manager at Golin PR

November 1, 2021 - January 1, 2022

Directed influencer campaigns for brands including Sanrio Hello Kitty, California Avocado Commission, and Alpha Foods; managed budgets exceeding $50K; collaborated with creative, strategy, and analytics teams to deliver brand-aligned campaigns with measurable outcomes; oversaw creator sourcing, negotiation, and campaign execution, ensuring deliverables met brand standards and timelines.

Social Media Manager at True North Social

August 1, 2019 - August 1, 2021

Managed social media strategy and daily content execution for fashion, lifestyle, and hospitality clients; supported influencer partnerships and community engagement; executed platform-native content across Instagram, Facebook, and TikTok, including short-form video and caption development; monitored trends and performance insights to inform creative optimization and content effectiveness.

Influencer Coordinator at Canyon Country LA

July 1, 2017 - August 1, 2019

Managed influencer seedings and organic social initiatives; coordinated creator deliverables and maintained long-term partner relationships; organized campaigns assets; tracked content performance; supported influencer CRM and social content planning for brand activations; maintained influencer budgets and relationships.