I'm a Toronto-based graphic designer and AI artist with over a decade of experience in branding, creative directing, and digital design. I'm passionate about harnessing the power of AI to create visually striking and innovative content for brands. My AI art has been exhibited internationally and I was recently awarded a Special Recognition Certificate from the AI Design Awards. I specialize in brand refreshes and designing custom branding, websites, products, packaging, and digital content for diverse clients including law firms, musicians, creative agencies, and mental health centres. I enjoy blending strategic thinking with imaginative visual storytelling and integrating AI tools to create dynamic, high-quality visuals.…

Shannon Alexandra McLaughlin

PRO

I'm a Toronto-based graphic designer and AI artist with over a decade of experience in branding, creative directing, and digital design. I'm passionate about harnessing the power of AI to create visually striking and innovative content for brands. My AI art has been exhibited internationally and I was recently awarded a Special Recognition Certificate from the AI Design Awards. I specialize in brand refreshes and designing custom branding, websites, products, packaging, and digital content for diverse clients including law firms, musicians, creative agencies, and mental health centres. I enjoy blending strategic thinking with imaginative visual storytelling and integrating AI tools to create dynamic, high-quality visuals.…

Available to hire

I’m a Toronto-based graphic designer and AI artist with over a decade of experience in branding, creative directing, and digital design. I’m passionate about harnessing the power of AI to create visually striking and innovative content for brands. My AI art has been exhibited internationally and I was recently awarded a Special Recognition Certificate from the AI Design Awards.

I specialize in brand refreshes and designing custom branding, websites, products, packaging, and digital content for diverse clients including law firms, musicians, creative agencies, and mental health centres. I enjoy blending strategic thinking with imaginative visual storytelling and integrating AI tools to create dynamic, high-quality visuals.

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Language

English
Fluent

Work Experience

Creative Director & Lead Designer at Shannon Alexandra Design
January 2, 2015 - Present
Freelance graphic designer creating visual identities, websites, packaging, and digital content for clients ranging from law firms and mental health centres to independent professionals and creative agencies. Known for integrating AI tools to deliver bold, high-quality visuals. Work includes brand design for award-winning clients such as Unmanned and Dyslexia Canada and a warner bros.-approved Grateful Dead collaboration with an LA-BASED jewelry designer.
Founder & Lead Designer at Gus & Abby
December 30, 2011 - November 29, 2018
Founded and led a stationery brand with products sold online and in retail stores worldwide. Featured in Style at Home and publications such as Modern Dog. nominated as a finalist in the 2015 Stationery Trends Awards for the Gift category.

Education

Design Foundations Certificate at Humber Polytechnic
January 1, 2008 - December 31, 2009

Qualifications

Special Recognition Certificate
March 4, 2025 - March 4, 2025
AI Design Awards

Industry Experience

Professional Services, Retail, Media & Entertainment, Non-Profit Organization, Consumer Goods, Healthcare, Real Estate & Construction, Other
    uniE621 Pitch Deck Design
    From investor decks to agency pitches, every presentation is built to tell your story beautifully and persuasively—no matter your industry. Smart structure, standout visuals, and a professional polish ensure your message leaves a lasting impression.…
    uniE621 Squarespace Website Design
    Smart design, seamless flow, and bold visuals come together to create websites that work hard and look good—whatever your industry. Built with strategy and style, every detail is considered to ensure your online presence feels cohesive, current, and impactful.…
    uniE621 Logo Design
    Thoughtful logo design that balances meaning and style. Every mark is designed to feel timeless, versatile, and stand strong across every medium.…
    uniE621 Trixy Starr X Grateful Dead
    Trixy Starr is a Los Angeles–based jewelry brand known for its bold, playful designs that have been worn by fashion icon Baddie Winkle, as well as artists like Selena Gomez, Laura Lee, and Paris Hilton. For this project, the brand partnered with the legendary Grateful Dead to create a limited-edition collection celebrating their legacy. My design process began with a deep immersion into Grateful Dead's rich visual and cultural history. I studied the band’s legendary symbols, such as the dancing bears and the steal your face icon, aiming to infuse these elements with Trixy Starr's signature playful and vibrant aesthetic. Many of the jewelry pieces sold out quickly, and the collection garnered enthusiastic feedback. Notably, Warner Brothers approved the designs and expressed admiration for how the visuals honoured the Grateful Dead’s legacy while bringing a fresh, playful twist.…
    uniE621 Visual Identity Design
    Visual identity design that captures the essence of your brand through thoughtful logo design, typography, and colour systems—crafted to look sharp and feel cohesive across every touchpoint.…
    uniE621 Dyslexia Canada
    Dyslexia Canada is an award-winning national charity dedicated to ensuring that every child in Canada with dyslexia receives the support and education they need to thrive. Through advocacy, awareness, and education, the organization works to empower children, families, and educators across the country. The logo mark takes inspiration from the lines of a book—a symbol of reading and learning. Its simplicity reflects clarity and accessibility, core values of Dyslexia Canada’s mission. In the campaign design, the word “Dyslexia” is intentionally rearranged to mirror the experience of living with dyslexia, creating a bold, thought-provoking visual that challenges perception and encourages empathy.…