Hi, I'm Shanzay Sarwar, a freelance Social Media Manager and Content Strategist based in Islamabad, Pakistan. I specialize in building premium brand aesthetics and storytelling for beauty, fashion, and lifestyle brands, driving organic engagement and transforming casual scrollers into loyal brand communities.\n\nI plan and produce compelling short-form videos, manage end-to-end community interactions, and continuously optimize content with data-driven insights. I'm comfortable with trend-jacking, product photography, and crafting a cohesive brand voice across Instagram and TikTok.…

Shanzay Sarwar

Hi, I'm Shanzay Sarwar, a freelance Social Media Manager and Content Strategist based in Islamabad, Pakistan. I specialize in building premium brand aesthetics and storytelling for beauty, fashion, and lifestyle brands, driving organic engagement and transforming casual scrollers into loyal brand communities.\n\nI plan and produce compelling short-form videos, manage end-to-end community interactions, and continuously optimize content with data-driven insights. I'm comfortable with trend-jacking, product photography, and crafting a cohesive brand voice across Instagram and TikTok.…

Available to hire

Hi, I’m Shanzay Sarwar, a freelance Social Media Manager and Content Strategist based in Islamabad, Pakistan. I specialize in building premium brand aesthetics and storytelling for beauty, fashion, and lifestyle brands, driving organic engagement and transforming casual scrollers into loyal brand communities.\n\nI plan and produce compelling short-form videos, manage end-to-end community interactions, and continuously optimize content with data-driven insights. I’m comfortable with trend-jacking, product photography, and crafting a cohesive brand voice across Instagram and TikTok.

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Language

English
Advanced

Work Experience

Freelance Social Media Manager & Content Strategist at Self-Employed
October 1, 2025 - Present
Develop and execute comprehensive content calendars tailored to beauty and lifestyle audiences, ensuring a cohesive and premium brand aesthetic across platforms. Plan, script, and edit high-quality Reels and TikTok short-form videos focusing on product textures, swatches, and authentic visual storytelling, driving growth in organic reach. Monitor social media trends and algorithm shifts daily to quickly deploy trend-jacking strategies that capture target audience attention early. Manage end-to-end community interaction by establishing an active DM and comment response workflow to maximize audience retention and build brand trust. Track key engagement metrics and synthesize insights into clean, regular performance reports to continuously optimize content framework and growth strategy.

Education

(FA) at Hallmark school and college Islamabad, Pakistan
August 14, 2022 - June 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services
    paper Beauty Brand - Social Media Content & Design

    A collection of aesthetic social media posts, reels layouts, and content strategies designed specifically for premium beauty and lifestyle brands. Created using Canva and CapCut to maximize audience engagement.