https://www.twine.net/signin Market Research Identified target audience (homeowners, small businesses, off-grid users) Studied common pain points (ZESA load shedding, high electricity bills, power instability) Analyzed competitor posts and pricing styles Noted what type of content gets engagement (before/after, pricing clarity, testimonials) Service Breakdown Analysis Defined core services offered: Site inspection System design Installation Maintenance support Translated technical work into customer-friendly language Offer Structuring Grouped services into clear packages (basic, mid-range, full system) Positioned pricing as “starting from” instead of fixed confusing figures Ensured value was more visible than cost Content Planning Selected post objective (lead generation, not awareness) Planned structure: Hook (problem statement) Solution (solar systems offered) Benefits (cost savings, reliability) Call to action (WhatsApp/contact) Copywriting Wrote attention-grabbing headline focused on pain point (power cuts / electricity costs) Converted technical solar terms into simple buyer language Added urgency and clarity to push inquiries Visual Direction (if design was involved) Selected layout style (clean, professional, minimal clutter) Highlighted key elements: logo, services, contact details Ensured brand colors and identity consistency Call-to-Action Optimization Added direct response trigger: “Inbox for free site inspection” “WhatsApp for quotation” Made it easy for customer to take action immediately Final Review Checked clarity (can a customer understand in 5 seconds?) Removed unnecessary information Ensured message drives one action only (not multiple confused ones)
- Brand Strategist
- Marketing Consultant